Skims, a shapewear brand co-founded in 2019 by media personality and entrepreneur Kim Kardashian, has rapidly evolved into a prominent name in the apparel industry. Originally launched to fill a gap in the shapewear market, Skims caters to diverse body types, skin tones, and sizes, ranging from XXS to 5XL. The brand has expanded its product line to include not just shapewear but also undergarments, loungewear, activewear, and, more recently, men’s wear. Emphasizing inclusivity and body positivity, Skims has garnered considerable attention and success, partly due to Kardashian’s social media expertise and influencer marketing strategies. As of 2023, Skims has achieved a valuation of $4 billion, reflecting its significant impact on the market.