In recent years, more and more people are getting the courage to dream big and have big financial goals. 

A wealthy future and financial freedom are gaining notable attention. More people are recognizing the advantages of an excellent long-term financial plan. However, the number of those taking action to set up and implement a proper financial plan is still wanting. Few people have a financial strategy for taking care of their debt management, savings, investments, insurance, and asset management.

This is where the wealth strategists come in — helping you assess your financial situation, setting long-term goals, and creating the roadmap to help you attain them. With a proper plan that suits your needs, you can break the barriers blocking you from financial freedom.

However, traditional wealth planners have shortcomings that can make their approaches less effective in catering to clients’ diverse needs.

“The wealth planning industry is falling short in giving practical ideas and support to help clients attain their goals. Many are still stuck with old formulas that don’t fulfill the needs of individual customers,” says J. Marshall Andrews, president and founder of the Wisepath Financial Group.

Andrews is a visionary who believes each person’s financial needs require a flexible and personalized approach suitable to their desired goals. According to him, a one-size-fits-all approach just doesn’t cut it. He analyzes some of the shortcomings in the traditional wealth service industry.

Challenges Facing the Traditional Wealth Planning Approach

Some wealth strategies lack personalization. They overlook each client’s personalized financial circumstances, goals, and risk tolerance and offer solutions that may not apply to everyone’s needs. Clients have varied financial situations and objectives. Ignoring to understand the personal and emotional aspects of the financial journeys may lead to a disconnect between the client and the proposed strategies.

These approaches focus on data and formulas. Thus, they become rigid structures that may lack the flexibility needed to adapt to changing circumstances and priorities. 

Also, handling business owners is a delicate affair. Managing their requirements demands meticulous attention, considering the distinctive financial intricacies inherent in their ventures. These complexities often call for specialized strategies meticulously crafted to cater to their comprehensive entrepreneurial needs.

These are some of the issues J. Marshall Andrews is championing to solve with his team at Wisepath Financial Group.

A Client-centric Approach 

Andrews has been on both sides of the panel and believes he is well-qualified to help clients achieve their wealth goals. He has played multiple roles in the financial service industry for over a decade, working at the TransAmerica Agency and Wells Fargo in their insurance and wealth planning divisions. 

Subsequently, he started and ran his businesses. These roles positioned him in a better place to better understand the needs of various clients. He concluded that you can only guide them by learning, analyzing, and comprehending their needs, fears, and ambitions. 

And that’s what he does at Wisepath Financial Group. He listens to understand his clients and then identifies the steps necessary for their financial goals and the obstacles blocking the clients from meeting them. His approach includes a complete breakdown of where they are financially and how to immediately reduce costs.

Further, a new strategy is created, followed by regular meetings to check on developments and progress.  

Andrews’ personalized approach regarding how individuals and businesses engage with their financial aspirations is a much-needed game changer in the wealth industry landscape. 

Marshall Andrews is a Registered Representative of and offers securities through OneAmerica Securities, Inc., a Registered Investment Advisor and member of FINRA, SIPC. Wisepath Financial Group is not an affiliate of OneAmerica Securities and is not a broker, dealer or Registered Investment Advisor.

The provided content is for overview and informational purposes only and is not intended and should not be relied upon as individualized tax, legal, fiduciary, or investment advice.