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Aadi Bhanti – The Genius Entrepreneur You Haven’t Heard About

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With the rise of the internet and infamous Youtube gurus, every high school student with a Shopify account thinks they’re an entrepreneur. This isn’t the case with Aadi Bhanti– the innovative and seemingly genius entrepreneur you haven’t heard about. 

Bhanti is a first generation American from Peoria, Illinois. He’s a co-founder of the revolutionary startup Source To Table in the ag-tech sector, as well as the all-around influencer agency called InfluenceUs. He’s known by his friends as a nomad- and enjoys meeting new people and networking. 

Here’s a quote from his friend from home, Cole Thierer: 

“Aadi lives in downtown Chicago, but he visits Peoria when he can. The kid is never in the State of Illinois and when he is it’s like for 10 hours. He just stops by and dips for meetings as he says. He’s a literal nomad.”

I asked Aadi about this nomadic reputation that he has and he completely acknowledged it. He’s one of those people that just loves in-person meetings and would rather get on a plane for hours than get on a free Zoom call. 

Regardless, the reason for all of his recent travels is for his work in the influencer industry. His company InfluenceUs Los Angeles doesn’t just operate in the influencer management space; they do Gen-Z campaigns, talent supply for TV, as well as merchandising and branding. 

Most management agencies stick to one, but Aadi had a different vision. He wanted to build a one stop shop for influencers and brands to collaborate and maximize their profits. Just like he did with Source To Table, he wanted to play on both sides of the field. His plan is and was to maximize revenue for himself by maximizing revenue for all sides of the transaction. 

To do this he invited his close friends Landon Brock, Sean Collar, and Lance Johnston to work on the project. With Aadi’s vision and his team who specialized in different things from graphic design to finance, they were ready to start. 

Within 6 hours they had 13 exclusive management clients and currently sit at about 90 exclusives and over 400 non-exclusive clients on the influencer side. They also have a brand database of 4500! None of these numbers would’ve been possible if Aadi’s passion for networking wasn’t a factor. 

InfluenceUs now runs creator retreat trips, a music promotions division, an entire team to work with record labels on music promotions, direct influencer management, brand campaigns, and even talent supply for various shows and networks. They are launching a content house with forms of revenue never seen before, as well as a record label in the near future. 

This new stream of revenue for the upcoming content house is top secret, but it is related to Bhanti’s newest startup- InfluenceX. InfluenceX is going to bring fin-tech to influencers and turn famous influencers into valuable assets. 

Do you think I’m done with everything he does yet?

I’m not. 

As you can see, Bhanti loves to challenge the status quo. He doesn’t care that most businesses don’t try to get on both sides of transactions, and he does not care that you think it’s wrong. It’s about maximizing profit for both sides by making them both the best they can be. 

You can see this principle in Source To Table, a business he co-founded with Keith Heiar in early 2019. They help the customers by providing them with a platform to buy meats at a rate which provides them with profit while making the process transparent, and providing customers with premium level meats with no warehousing. They help the farmers by giving them a place to sell, with room for their own margins. Source To Table is neither a customer nor a seller, they find the sellers and connect them with the buyers for a premium. 

This business model is making millions for many who have tried it, look at Uber and AirBnb. Uber owns no cars and AirBnb owns no real estate, yet they make their money by renting out driver services in cars and short term places to stay. 

When I asked Bhanti about those examples and what his exact thoughts on it were he said: 

“Well, this isn’t the only model I follow. I deal with everything influencers, and I have a tech startup in the works that doesn’t fit in. What I can say is that I have been in middle and high school and a phrase you hear often whether seriously or in jokes is “don’t get high off your own supply”. That’s just another example of how the model can work better than others. It minimizes risks and maximizes profits if done right. Who doesn’t like that?”

This was an interesting response at the very least but that’s what you can expect from this new wave of digital entrepreneurs. 

People like Aadi Bhanti do not give a damn about the $7500 suit you wear in the boardroom, he might even laugh at you. This generation of entrepreneurs would rather save the money and be more comfortable in jeans than flex on other middle aged men using Italian fabrics. They do not care that you think your age gives you experience and knowledge, because in the digital world it doesn’t at a certain point. 

My point is- do not underestimate the power of people like Aadi Bhanti. The young generation of trailblazing Gen-Z entrepreneurs are sharp, innovative, and most sadly for the competition; unapologetic. Winning is the goal and anything needed to get there is the plan of action for them. It’s time to give Gen-Z a real shot.

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