Apple May Skip Its Spring Event in Favor of Direct Launches

This spring, Apple is expected to update several key products, but it might do so without its customary event. Based on insights from Mark Gurman’s Power On newsletter for Bloomberg, while Apple has a number of significant releases lined up, including a revamped iPad Pro and updates to the MacBook Air, the company may opt not to host a large-scale spring event. This decision wouldn’t be unprecedented, as Apple has skipped spring events in the past, including last year. The choice is particularly notable given the expected launch of several high-profile devices.

The iPad Pro is rumored to be receiving a major update with an OLED screen and an M3 chip, marking the first major design update since 2018. Alongside the iPad Pro, Apple is also expected to release a new version of the iPad Air, introducing a 12.9-inch model for the first time. These updates represent significant additions to Apple’s tablet lineup, which hasn’t seen new models since 2022.

Product Updates on the Horizon

Further rumors suggest an updated Apple Pencil is on the way, potentially featuring new interchangeable magnetic tips and built-in Find My functionality. There’s also talk of a redesigned Magic Keyboard for the iPad Pro, which would be made from aluminum, enhancing the device’s laptop-like feel. The MacBook Air is anticipated to receive M3 chips in both the 13- and 15-inch models, focusing on internal improvements rather than design changes.

Apple’s potential decision to forego a spring event reflects a strategic approach to product launches, emphasizing direct updates over the fanfare of a major event. This sets the stage for the World Wide Developer Conference (WWDC) in June, where significant announcements, especially in software and generative AI, are expected.

Focus on WWDC

The WWDC is anticipated to be a major platform for Apple this year, with expectations of significant updates to its operating systems, including a major overhaul with iOS 18. Gurman hints at exciting developments in generative AI, indicating Apple’s efforts to make significant strides in this area.

By possibly skipping a traditional spring event, Apple seems to be focusing on direct product launches and building anticipation for its WWDC. This approach allows the company to streamline its product updates while preparing for more substantial announcements in the near future.