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ARE YOU THE NEXT INFLUENCER MESSAGE US ON OUR WHATSAPP

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A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen social media influencers rise, saturate the market and even get caught up in fraud.

If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using social influencers or that they’re not necessary for growth.

Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all.

Read on for our tips to determine if influencer marketing is for you.

What is influencer marketing?

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.

The current state of the influencer marketing landscape

Standing out in 2014 on Instagram was easier than today. If you were lucky enough to be featured on Instagram’s featured page or your look was just distinctive enough, then your chances of being tapped as an influencer were high. After enough brand partnerships, some have turned social media influencer marketing into a full-time career.https:

Rosie Clayton’s Instagram feed is filled with colorful dresses and outfits against colorful walls. During a time when VSCO’s muted tone filters were becoming popular, Rosie’s highly saturated photos jumped out. She works with brands around the world, fitting them into her aesthetic.

But things change, right?

We’re influenced by what we see and aesthetics are no different. Bright images are more common now as well as carefully propped up food against interesting backgrounds. When the ‘typical look’ of influencer marketing no longer becomes unique, what comes next?

Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends. Lorenz wrote, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones.

To be a fashion influencer among this younger demographic, you may no longer need to rely solely on perfectly shot photos. Instead, casual poses and limited editing are now becoming more welcome on the feed.

Keep in mind that the article covered only a subset of influencers: young, Instagram users. If anything, this shift over the last five years should show how influencer marketing’s only constant is change.

Manage influencer campaigns with Sprout Social

From reporting on campaigns and partnerships to managing incoming messages, Sprout can help you manage social influencer campaigns from start to finish.

Use Sprout’s features to identify influencers in your niche, manage outreach, and track the impact of your efforts.

Find out how Sprout Social can help your brand’s influencer marketing efforts with a free 30-day trial.

The value of influencer marketing

While Instagram influencer marketing is a well-known strategy, there are many other networks that are growing for influencers. According to Adweek, the industry is set to reach $10 billion in worth by 2020. Other networks like Snapchat, YouTube and TikTok have their own set of influencers with different demographics.

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Influencer marketing agency Mediakix surveyed marketers at the end of 2018 to see what their feelings on influencers were for the new year.

Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. The same survey noted that 65% of marketers plan on increasing their budgets for 2019.

And now that you know where we’re at in the industry, let’s examine how to create an influencer strategy.

How to create an influencer marketing strategy

Like any marketing tactic, an influencer program takes deliberate targeting and planning. You won’t find strategic success just by sending free things out to everyone who asks or to your existing friends and acquaintances

1. How to find influencers and what to pay them

Much like any strategy, research is the first step. Choose the network you want to focus on first. You can always expand to other networks later but if you’re just starting out, stick with one. Ideally, your brand should already have a presence on this network or be looking to expand into it. Demographics vary on each network. If you’re unsure of where to begin, our article on social media demographics is a good starting point.

The industry you’re in also matters when you’re planning to implement an influencer marketing strategy. Beauty and fashion brands shine on Instagram and YouTube. The video game industry dominates on Twitch.

During your research phase, look into the type of influencers you’re interested in. Are you going for celebrities with massive followings? Or microinfluencers with less than 2000 followers? Perhaps something in between in the 5–10k follower range is more your preference. Whatever you decide to focus on will determine your budget.

Compensation varies wildly, too, so be sure to look at common rates for those influencer types. Microinfluencers tend to be focused on a few topics and accept products. Some microinfluencers work independently while others may be represented by an agency or network. Whereas, larger accounts and celebrities will need compensation and might even go through a talent agency.

You’ll need to think about the expected ROI of your social influencer marketing campaign: how will you gauge the contributions of influencer posts to your overall marketing goals? One approach might be to compare your expectations for influencers to other firms – look at how you might gauge the budget for a video production firm’s work in creating an ad for you versus an influencer creating a video. It may initially seem like judging the value of influencers is unpredictable, but this type of approach will give you a familiar point of comparison and contrast.

In 2017, Influence.co published the results of their research into Instagram influencer payment. They looked at the average cost per Instagram post and found:

  • The overall average price was $271 per post.
  • The average price for micro-influencers with fewer than 1,000 followers was $83 per post.
  • The average price for influencers with more than 100,000 followers was $763 per post.

Research is key and you’ll find yourself returning to this step often in the process.

2. Set a budget and management strategy

Now that you have some idea of what to pay influencers, you need to create your budget. Be sure to also factor in time for planning, executing and reviewing your influencer program. Running a successful influencer marketing campaign is not a set-it-and-go type of strategy. It’ll involve careful monitoring and follow up.

Unlike a more automated ad strategy, influencers are human and frequently balancing multiple partnerships, so some may fall behind in their commitments to post on time or make errors in your requested tags or calls to action. You’ll need to have the time to be more hands-on with these relationships to cultivate them, and refine your approach through experience about what works and what doesn’t in your niche.https://www.instagram.com/p/BwCwwz4nUS5/embed/captioned/?cr=1&v=12&wp=1142&rd=https%3A%2F%2Fsproutsocial.com&rp=%2Finsights%2Finfluencer-marketing%2F#%7B%22ci%22%3A2%2C%22os%22%3A1640.8950000004552%2C%22ls%22%3A1277.0049999999173%2C%22le%22%3A1429.04499999986%7D

If you have the time and money, consider setting up a formal ambassador program. Fujifilm utilizes its ambassadors in new product launches and in supplementing their content. With a variety of photographers and videographers at their disposal, the company’s able to diversify their feed to showcase what their equipment can do.

For brands that need a wider pool of influencers, hiring an influencer marketing agency who will do the research and coordination for you is a good bet.

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Industry leader in healthy buildings: ‘Delos’ helps to advance the health and safety of Australian schools with groundbreaking air purification technology

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World-leading healthy building technology is being rolled out across Australian schools by Delos, a highly respected wellness real estate and technology company.  The technology will help to create safer learning environments in the face of the global COVID pandemic. The first round of schools to install the advanced air filtration technology, including Delos’ high efficiency particulate air purification units, includes 150 Sydney Catholic Schools and several independent schools.  Coordination of arrangements for the roll-out of the technology to further schools is already underway.    

The technology: 

  • Will help to improve air quality in classrooms,
  • Is capable of removing particles as small as 0.007 microns at 99.99% efficiency, and 
  • Is currently benefiting millions of students globally 

By merging health sciences with building sciences, Delos has been leading the integration of evidence-based health interventions into indoor environments for nearly a decade, and, for the past 12 months, has been helping schools across the world address airborne health concerns due to COVID-19 through its Healthy Classroom Initiative. 

The Healthy Classroom Initiative combines enhanced air purification and operational protocols with the goal of delivering improved health outcomes for students, educators and staff. Leveraging four years of research examining fine and ultrafine particle filtration, including conducting a review of 100 plus air quality devices and technologies, Delos has provided more than 200,000 evidence-based air purification units to school districts, with more than 2.7 million enrolled students collectively, including the public school systems in New York City and Chicago as well as over 50 Catholic schools across the United States.

“Delos is known throughout the world for its commitment to researching, measuring, improving and maintaining healthy buildings,” Delos Australia President, Bill Giannikos said.

“After providing hundreds of thousands of air purification units to schools across the United States in response to the pandemic, we are absolutely delighted to bring this laboratory tested, evidence-based technology to Australia, starting in Sydney. 

“We are in talks with the government and independent schools, Catholic schools, universities, TAFE institutions and early learning centres from other parts of the country to further progress installation of the technology in Australia.”

Delos’ solutions are informed by science – including its own research platform, the Well Living Lab (founded as a collaboration with the Mayo Clinic) – the world’s first lab exclusively committed to research, development and testing of innovations designed to improve human health in the indoor environment. 

Delos’ subsidiary, the International WELL Building Institute (IWBI), has become the world’s largest certification body for healthy buildings, with programs now adopted in nearly 100 countries across more than two billion square feet of building spaces. 

Vatican’s Pontifical Orientale Institute, based in Vatican City, selected Delos to implement evidence-backed air purification units based on the company’s scientific and data-driven research approach. 

Father David Nazar, Rector of the Pontifical Orientale Institute in Vatican City, commented, “We have done extensive research on the science of healthy buildings and were impressed by the depth of work done by Delos and IWBI. We understand indoor environmental factors such as air quality and thermal comfort, impact learning and performance, and COVID-19 remains a threat. As a leading learning institution, we want to lead by example and bring forward our recommendation for the strongest, science-backed solutions.”

To understand how air purifiers can impact potentially harmful airborne particles and overall air quality in a school classroom, the Well Living Lab conducted a study in collaboration with the University of Minnesota, using the same air purification units supplied by Delos. Currently under peer review, the study found that these air purification units reduced particle transmission by increasing the number of air changes per hour (ACH) as well as a better mixing of clean and filtered air back into the room, air quality was improved throughout the classroom, not just near the units, and infectious particles accumulated on surfaces 33 percent slower when these units were used, compared with using an HVAC system alone.

About Delos

Delos is a wellness real estate and technology company guided by the mission to be the world’s leading catalyst for improving the health and well-being of people around the world by improving the indoor environments where they live, work, sleep and play. Informed by more than seven years of research and rigorous analysis of environmental health impacts on people, Delos and its subsidiaries offer an array of evidence-based technology and solutions for residential, commercial and hospitality spaces. Delos is the founder of the WELL Building Standard™, the premier standard for buildings, interior spaces and communities seeking to implement, validate and measure features that support and advance human health and wellness. Its subsidiary, the International WELL Building Institute, administers and continues WELL’s development and drives market adoption. Delos’ advisory board is comprised of leading professionals across real estate, government policy, medicine and sustainability, including renowned wellness luminary Deepak Chopra and sustainability advocate Leonardo DiCaprio.  For more information about Delos, please visit www.delos.com.au/.

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Elvisa Dedic – Attended the Diddy New Year Eve Party Along with Kanye West

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Instagram Post of Bosnian Model Elvisa Dedic

Diddy Bad Boy Entertainment, Sean Combs’ professional music company, was founded in 1993 and soon rose to prominence. Meanwhile, Combs continued to host a weekly dance party and chauffeured travellers to and from the airport while pursuing a business degree at Howard University.

After finishing an internship at Uptown Records, he left school to work as a talent director for the record label in Los Angeles.

Sean John Combs, commonly known as Diddy, is an American musician and hip-hop entrepreneur who recently celebrated his 50th birthday with friends and celebrities.

On Saturday, Diddy staged a star-studded birthday gala at his multi-million dollar Los Angeles estate, which was attended by hundreds of guests.

A well-known Bosnian model on the internet today, Elvis Dedic is a well-known Bosnian model. Because of her alluring images and videos posted on social media sites such as Instagram, she has become one of the most well-known women on the global stage. As of the time of this writing, she has gathered a following of more than 638 thousand people on social media.

Bosnian Model Elvisa Dedic Spotted at Diddy's NYE Party including other Famous Celebrities

The rising star has also been the face of various lingerie, cosmetics, and sports items, thanks to her growing celebrity status. Besides that, she has appeared on the covers of a number of fashion and fitness magazines.

Elvis Dedic, a model since she was a toddler, knew from an early age that she wanted to pursue a career in the fashion industry. She began by publishing her sensual, sexy photographs and videos to her Instagram account. She presently has more than 638k followers on Instagram.

So far, Elvis has appeared in social media advertisements for a slew of lingerie and cosmetics brands as well as athletic brands. These include Pretty Little Things, Fashion Nova, Giti, and the Diva Boutique.

Among those in attendance were Kim Kardashian and her husband Kanye West, Kim’s sisters Khloe and Kylie, Kylie’s ex-boyfriend and rapper Tyga, as well as Elvis Dedic, a Bosnian model who has become well-known on the internet in recent months. 

Because of her alluring images and videos posted on social media sites such as Instagram, she has become one of the most well-known women on the global stage. As of the time of this writing, she has gathered a following of more than 638 thousand people on social media.

The rising star has also been the face of various lingerie, cosmetics, and sports items, thanks to her growing celebrity status. Besides that, she has appeared on the covers of a number of fashion and fitness magazines.

Elvis Dedic, a model since she was a toddler, knew from an early age that she wanted to pursue a career in the fashion industry. She began by publishing her sensual, sexy photographs and videos to her Instagram account. She presently has more than 638k followers on Instagram.

Many lingerie, cosmetics, and sportswear companies, including Pretty Little Things, Fashion Nova, Giti, and Diva Boutique, have used Elvis as the face of their social media campaigns. Other celebrities who have used Elvis as the face of their campaigns include Leonardo DiCaprio and Pharrell Williams, Jaden Smith and Regina King, Naomi Campbell, and French Montana.

 Follow Elvisa Dedic , Miami and Diddy on instagram.

Also Read: Terrell Green: An Innovative Influencer Who Makes The Most Of Social Media

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Photographer ‘‘GloccTV’’ becomes a sensation in NYC Streets with his fantastic photography skills

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Photo Clicked By Glocctv

Who is GloccTV?

GloccTv is a 21-year-old photographer born and raised in the New York City borough of Yonkers. He is a rising photographer from New York City. He is inspiring people with his excellent photography skills. At such a young age, he started working as a photographer, not only as a photographer, but he is also running a firm, ‘GloccTV’.You can even check his photography skills on his Instagram. He is a rising star of the photography industry. He is providing his skills to people not only with photography skills but also making portraits of people.

Starting of his career

Photographer specializing in portraits. He can do this because he has spent time studying the ins and outs of my camera equipment. He jumped directly into the photography industry following a motorcycle accident and began putting on shows for his hometown.

Starting his Photography firm “GloccTv.” 

Every day he is out in the field working on himself from the day before and learning what it takes to be a great photographer. He has created his firm, e”Pose N Shoot,” and has been laying the groundwork for the moniker “GloccTv” ever since. He is working hard to become a successful photographer, and he also wants to show his skills to the world.

Upcoming works and plans

Recently, he has concentrated his efforts on headshots and portraits. They discovered that the more they can generate, the more attention they garner from potential customers and clients. He has spread the word about GloccTv on various platforms just by going outside and filming every day, meeting random people, and putting his name in the mix with other individuals in the industry. Since January, he has been working seven days a week doing what he enjoys. His identity is well known on New York City’ Street. He went from New York to the United Kingdom and beyond!. He doesn’t want to be bound in a single place or is limited to certain areas or people. He wanted to explore more and more with his photography skills, and he also wanted to shine as bright as no one. 

He has no intention of slowing down any time soon. In his words, he has never been more committed to anything other than football, and he believes the opportunities that are opening up are incredible. He has been gathering models while remaining under the radar. Considering he is doing what is best for him and having the necessary equipment a professional should have, his social media  Instagram page (GloccTv) will be updated soon with a new format and more professional look!

He has a lot of plans related to his profession of photography that are pending, but you can click on the following link of his social media to get the latest update.

Instagram.

Also Read: Best Kept Secret MGMT Growing Exponentially In The Music Industry

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