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ARE YOU THE NEXT INFLUENCER MESSAGE US ON OUR WHATSAPP

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A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen social media influencers rise, saturate the market and even get caught up in fraud.

If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using social influencers or that they’re not necessary for growth.

Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all.

Read on for our tips to determine if influencer marketing is for you.

What is influencer marketing?

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.

The current state of the influencer marketing landscape

Standing out in 2014 on Instagram was easier than today. If you were lucky enough to be featured on Instagram’s featured page or your look was just distinctive enough, then your chances of being tapped as an influencer were high. After enough brand partnerships, some have turned social media influencer marketing into a full-time career.https:

Rosie Clayton’s Instagram feed is filled with colorful dresses and outfits against colorful walls. During a time when VSCO’s muted tone filters were becoming popular, Rosie’s highly saturated photos jumped out. She works with brands around the world, fitting them into her aesthetic.

But things change, right?

We’re influenced by what we see and aesthetics are no different. Bright images are more common now as well as carefully propped up food against interesting backgrounds. When the ‘typical look’ of influencer marketing no longer becomes unique, what comes next?

Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends. Lorenz wrote, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones.

To be a fashion influencer among this younger demographic, you may no longer need to rely solely on perfectly shot photos. Instead, casual poses and limited editing are now becoming more welcome on the feed.

Keep in mind that the article covered only a subset of influencers: young, Instagram users. If anything, this shift over the last five years should show how influencer marketing’s only constant is change.

Manage influencer campaigns with Sprout Social

From reporting on campaigns and partnerships to managing incoming messages, Sprout can help you manage social influencer campaigns from start to finish.

Use Sprout’s features to identify influencers in your niche, manage outreach, and track the impact of your efforts.

Find out how Sprout Social can help your brand’s influencer marketing efforts with a free 30-day trial.

The value of influencer marketing

While Instagram influencer marketing is a well-known strategy, there are many other networks that are growing for influencers. According to Adweek, the industry is set to reach $10 billion in worth by 2020. Other networks like Snapchat, YouTube and TikTok have their own set of influencers with different demographics.

media kix roi

Influencer marketing agency Mediakix surveyed marketers at the end of 2018 to see what their feelings on influencers were for the new year.

Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. The same survey noted that 65% of marketers plan on increasing their budgets for 2019.

And now that you know where we’re at in the industry, let’s examine how to create an influencer strategy.

How to create an influencer marketing strategy

Like any marketing tactic, an influencer program takes deliberate targeting and planning. You won’t find strategic success just by sending free things out to everyone who asks or to your existing friends and acquaintances

1. How to find influencers and what to pay them

Much like any strategy, research is the first step. Choose the network you want to focus on first. You can always expand to other networks later but if you’re just starting out, stick with one. Ideally, your brand should already have a presence on this network or be looking to expand into it. Demographics vary on each network. If you’re unsure of where to begin, our article on social media demographics is a good starting point.

The industry you’re in also matters when you’re planning to implement an influencer marketing strategy. Beauty and fashion brands shine on Instagram and YouTube. The video game industry dominates on Twitch.

During your research phase, look into the type of influencers you’re interested in. Are you going for celebrities with massive followings? Or microinfluencers with less than 2000 followers? Perhaps something in between in the 5–10k follower range is more your preference. Whatever you decide to focus on will determine your budget.

Compensation varies wildly, too, so be sure to look at common rates for those influencer types. Microinfluencers tend to be focused on a few topics and accept products. Some microinfluencers work independently while others may be represented by an agency or network. Whereas, larger accounts and celebrities will need compensation and might even go through a talent agency.

You’ll need to think about the expected ROI of your social influencer marketing campaign: how will you gauge the contributions of influencer posts to your overall marketing goals? One approach might be to compare your expectations for influencers to other firms – look at how you might gauge the budget for a video production firm’s work in creating an ad for you versus an influencer creating a video. It may initially seem like judging the value of influencers is unpredictable, but this type of approach will give you a familiar point of comparison and contrast.

In 2017, Influence.co published the results of their research into Instagram influencer payment. They looked at the average cost per Instagram post and found:

  • The overall average price was $271 per post.
  • The average price for micro-influencers with fewer than 1,000 followers was $83 per post.
  • The average price for influencers with more than 100,000 followers was $763 per post.

Research is key and you’ll find yourself returning to this step often in the process.

2. Set a budget and management strategy

Now that you have some idea of what to pay influencers, you need to create your budget. Be sure to also factor in time for planning, executing and reviewing your influencer program. Running a successful influencer marketing campaign is not a set-it-and-go type of strategy. It’ll involve careful monitoring and follow up.

Unlike a more automated ad strategy, influencers are human and frequently balancing multiple partnerships, so some may fall behind in their commitments to post on time or make errors in your requested tags or calls to action. You’ll need to have the time to be more hands-on with these relationships to cultivate them, and refine your approach through experience about what works and what doesn’t in your niche.https://www.instagram.com/p/BwCwwz4nUS5/embed/captioned/?cr=1&v=12&wp=1142&rd=https%3A%2F%2Fsproutsocial.com&rp=%2Finsights%2Finfluencer-marketing%2F#%7B%22ci%22%3A2%2C%22os%22%3A1640.8950000004552%2C%22ls%22%3A1277.0049999999173%2C%22le%22%3A1429.04499999986%7D

If you have the time and money, consider setting up a formal ambassador program. Fujifilm utilizes its ambassadors in new product launches and in supplementing their content. With a variety of photographers and videographers at their disposal, the company’s able to diversify their feed to showcase what their equipment can do.

For brands that need a wider pool of influencers, hiring an influencer marketing agency who will do the research and coordination for you is a good bet.

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Nidalodean from Dubai is buzzing in LA as an internet Mogul

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1. Why did you decide to pursue a career in your field?

As an immigrant, no place really felt like home to me. I was born in Abu Dhabi, moved all around United Arab Emirates, middle/high school between Kansas City & Torrance, undergrad in Missouri, law school in Florida, and I’m currently living back in Los Angeles. The constant change in places, people, and surrounding environments motivated me to give back. So even though I was pursuing my legal career on the low, I loved sharing my life on social media with my followers; it felt like the only constant in my life. I want to motive young women around the world to continue dreaming the unimaginable, to evolve into their full potential, to dare the world with their existence. I want to normalize women using marijuana to help alleviate anxiety. I want to see a world where no limitations are placed over a person for how they identify themselves. I want to build a world for equal opportunity, where the only thing that matters is how hard you work, not what you look like. So it’s important for me to speak out on the taboo topics. I’ve been in search for the meaning of “home” all my life, until I passed the California Attorney’s license exam. After years of failing and struggling, CA gave me an opportunity beyond an immigrant’s imagination! The first place to make me believe in my struggles. I want to be that hope for other girls around the world! 

2. Who influences you and why ? 

Strong independent women leaving their mark in this world. Women that are passionate to build a better world for human race. I look up to women like Malala, Amal Clooney, Megan Markle, and many more talented women that are working tirelessly without the spotlight. I especially look up to women who are not afraid of change. 

3. What projects or things are you working on this year ? 

This year I am focusing on my legal career alongside many cool collaborations. Establishing foundations of potential partnerships with recognized brands. As someone who’s an influencer and also a lawyer, I’m one of the very few people to really understand this brand new area of influencer law. Most of the legal contracts – partnership agreements between brands & influencers is all new law being established for the past few years as influencers claim a more prominent job title in the market. I have enjoyed creating contracts & legal pamphlets for people in the industry and it’s time for me to focus on building an empire based on that specialty of mine!

Nidalodean in LA

4. If you could go anywhere with anyone who would it be and why ? 

I would love to travel to turkey with some of my close friends. I wish to experience the beautiful mosques and all the tourist spots in Turkey; try all the delicious food, the beautiful weather, turkey is definitely on top of my list for places I wanna visit! 

5. Where do you see yourself in 2 years ? 

I see myself as a very successful lawyer & entrepreneur living my Barbie dreams in LA! I want to run my own non-profit organization, build communities for people who are dedicated to making this world a better place, and provide a space of contentment for people who are struggling. I want to achieve the unthinkable for my fan base and continue growing as a person! 

6. What are your most proud milestones in your life?

I would say passing the CA bar exam was definitely my most proud milestone of life. I was continuously failing that exam and picking up my broken pieces- continuing life without letting it phase me publicly. The hardest part was to not give up. To get pay the deviation of all your hard work failing you time after time. And continue to try again. When I find out that I’m actually a licensed attorney in CA, it was a true immigrant-dream-come true. It really opened doors for me that I could never have imagined. I’m grateful everyday 🥰 and of course the immense amount of love I’ve received over the years from my social media love bugs! Without them I wouldn’t have a platform to voice these issues that remain important to me.

Xo,NIDALODEAN Los Angeles, CA

IG: https://www.instagram.com/Nidalodean/

TikTok: https://vm.tiktok.com/J8EHmdf/

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Discovery Plus Is On The Rise, Now is The Time To Invest

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Discovery has been under the radar for some time, but has now joined the massive wave of streaming platforms. Netflix, Hulu and Disney have been the major and most popular streaming platforms, but are we awakening a sleeping giant? Discovery has now release Discovery plus ! What’s great about Discovery plus is their streaming platform holds most of the shows that we enjoyed watching on cable. This umbrella includes HGTV, OWN, History, TRVL, Lifetime, Science channel and more ! Come on, this is the next best thing to cable completely. These are the shows we watch on T.V such as Ghost Adventures, Million Dollar Lottery Home, Bigfoot Expedition, 90 Day Fiancé etc. This is the next best thing ! Don’t get me wrong Netflix, Hulu and Disney are great, but they currently do not cater to a lot of the shows we enjoyed on cable television. The great thing is once new episodes air on TV Discovery adds the show shortly after to their new streaming platform. Discovery Plus is also CHEAP ! starting at $4.99 per month or $6.99 for the ad-free version.

Each streaming service provides pros and cons, but this one is definitely one that is needed. Right now their stock is rising and this seems like a great buy now for investors. Disney and Netflix are at the high end of most young investors price point, so Discovery Plus is your ticket to get in now on these streaming platforms since cable is dying out. Discovery Plus offers more than 55,000 episodes of over 2,500 shows from most of their portfolio of networks. Do not miss the train ! This should be on your radar.

SYMBOL US: Nasdaq: DISCA

Check out recent story about clubhouse here

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You Will Love Your “Four Ever Smile” From Pure Dental

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They say you’re never fully dressed without a smile. But what do you do if that smile causes you embarrassment or affects your ability to eat? 

Pure Dental has the answer.

Step into one of Pure Dental’s brand new state-of-the-art facilities and meet their highly qualified staff. Whether you are there for cosmetic dentistry, full mouth reconstruction, dental implants, sleep dentistry, dental restorations, or regular hygiene maintenance you will instantly feel comforted by the spa-like atmosphere. 

Many full arch implant systems would require you to wear a denture for 4-6 months and not know what material your final teeth would be made with. Pure Dental specializes in cosmetic dentistry, their Four Ever Smile™ system is changing the industry for dental implants. Not only is this system more affordable than many implant options, but it is made with zirconia, the gold standard in dentistry.

With Pure Dental’s “Four Ever Smile”, the day you are sedated by a board-certified anesthesiologist for your procedure you will wake up with a temporary non-removable bridge, created by their in-house laboratory. Having this temporary bridge avoids the troubles of having loose fitting dentures. Three months later, once your gums and implants have healed, you will return and have your fully customized permanent zirconia bridge placed that you are guaranteed to love.

Keith Vibert, owner of Pure Dental and creator of the Four Ever Smile System has a passion for changing lives and bringing back smiles. If you are looking for a solution to your dental troubles, look no further then Pure Dental.

You can schedule an appointment with Pure Dental Here

Check out other articles by Jimmy Geib on RedX HERE!

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