Generally, the essence of establishing a business is to push products and services that it has to offer to the world. However, many entrepreneurs and business owners lack the creative ability to make this happen. This is where professional agencies like Wink Digital come in.
Payge H. Kerman created Wink Digital to help brands achieve their goals and push their business ideas to a globally competitive market. Wink Digital uses distinctive branding and cohesive marketing plans necessary for brand growth. As a result, business owners won’t have to worry about gaining an advantage in the market they hope to target.
According to Payge Kerman:
“My brand brings the personality you want on your team, the professionalism and the drive necessary to get the job done right”.
Growth of a Digital Brand
Since its establishment, Wink Digital has continued to grow because many businesses trust the brand to deliver top-notch services consistently. The company thrives because of this and boasts of a flourishing portfolio of clients. According to its CEO, the brand has worked on a lot of exciting and reputable projects. She talked about one of her experiences with a top client as follows:
“Piquant Post is one of our favourite projects to date. Piquant Post offers hand-selected spice blends paired with show-stopping recipes to drool over. We worked our magic to reimagine Piquant Posts’ place in the world and develop a website just as delicious as the subscription box. We put bold colours, an international flavour, and a sharp design that made it easy to browse and shop subscriptions. We built our custom recipe app that allowed complete control of the entire blog in the same place as his customers and order. Also, we built a custom scheduling app that synced our gift database to alert MailChimp, anytime to send the gift email”.
For Payge, her accomplishments with the brand are something she cherishes a lot because it has allowed her to work with businesses that she respects a lot, and it gives room for more improvements.
“There have been so many achievements. However, for me, the biggest accomplishment that we have achieved was going through our rebrand. We successfully changed our entire space, all visual elements associated with Wink, and all print + digital collateral. The rebrand, in full, took about 9 months of hard work but seeing the result, a brand we resonate with is an unparalleled feeling,” Payge Kerman says.
WINK DIGITAL’S CREATIVE PROCESS
Payge and her team go through specific detailed and creative processes to achieve satisfied clients. The first stage involves planning; this usually involves gathering all assets and materials that the clients want to utilize on the website. Assets include the images, branding questionnaires, or any extra text and copy information.
After this, the design phase commences. Here, the team will discuss and confirm the layout and design through a wireframing process, then move onto the website design. First, a mock-up will be created, which will then have a live preview. There will be two refinement sets at the end of this phase to ensure everything looks perfect before moving onto development. The final stage is development. At this point, the website will be developed according to the design outlined in phase two.
You can reach out to Payge and her team via this link if you want to learn more about her winning process!
I’ve always had a knack for storytelling!
Hi there, I’m Chukwuma Agugbue. I’m a copywriter and, a blogger.
I Interview individuals who’ve achieved some sort of success in their field- Actively building a knowledge base for Millenials
ENTRE Institute and Government Contracts For Small Businesses
Government contracts are essential for small businesses to compete with larger corporations. This article will cover the types of contracts available for small businesses. It will also explain the benefits of Government contracts and the various programs that help small businesses. Listed below are some of the most common types of Government contracts for small businesses that have been shown off by the ENTRE Institute. Learn how to apply for one. And get ready to apply! Here are some tips to help you get started. But first, be sure to check out these tips.
ENTRE Institute Resources:
SBA defines a small business as a company with fewer than 1,500 employees and less than $38.5 million in annual revenue
The SBA is a government agency that provides assistance and funding for businesses that meet certain criteria. To qualify, a company must have fewer than three hundred and fifty employees and an annual revenue of less than $38.5 million. However, ENTRE Institute has shown that the SBA does not always help the smallest companies; some of them may have as many as five hundred employees and still be classified as small. Small businesses can be sole proprietorships, partnerships, corporations, or other legal entities.
SBA’s definition of a small business has varying requirements depending on the type of business and industry. However, in general, the definition is a company with fewer than three hundred and fifty employees, and less than $38.5 million in annual revenue. In addition, a small business must register with the System for Award Management, which helps government agencies award contracts. This ensures that small businesses receive 23% of government contracts. In addition to government contracts, eligibility for certain types of business loans is dependent on whether a business is a small or large one.
The SBA also sets size standards. If a company has fewer than five employees and less than $38.5 million in revenue, it is considered a small business and can apply for funding for startup expenses. The SBA also limits the number of employees and the annual receipts in certain sectors. These standards are often more strict than they sound, and there are exceptions for those businesses that fall outside of the SBA’s criteria.
The SBA uses a number of criteria to determine whether a company is a small business. The number of employees and annual revenue is a primary factor in determining small business status. Depending on the size and type of business, a company may be eligible for grants or loans for new businesses. The SBA may also change its definition of small business if its size changes.
Government contracts help small businesses compete with larger corporations like the ENTRE Institute
Government contracts provide many benefits for small businesses. For starters, they are a great way to create jobs. Many federal agencies also have direct lines to the CEO of places like the ENTRE Institute, so they can ensure their products or services meet expectations. And since small businesses don’t have the resources of larger corporations, government contracts provide a valuable source of income. Also, government contracts allow small businesses to avoid unnecessary regulatory requirements, like wet signatures and a mandatory waiting period, which can cost businesses a great deal of money.
Small businesses are the backbone of America. They bring high-quality products right into our backyards, and they also struggle to stay afloat. Government contracts help these companies survive in a highly competitive environment and give them a consistent income. Because the federal government spends approximately $500 billion per year, a small business can benefit from government contracts. However, they need to be aware of the requirements. Therefore, it’s important to understand how government contracts work and how to compete.
There are several ways to obtain government contracts. One way is through an IDIQ contract, where the government defines a range of lowest prices for the products or services needed. Other methods include placing task orders for services or supplies. However, these methods are complicated, and small businesses can use a service firm like GSE to guide them through the process. And obtaining a certification can also help level the playing field and increase their chances of winning a government contract.
Another way to gain government contracts is to apply for a set of federal contracts. These contracts are designated for small businesses, and many of them will be set aside for such businesses. In fact, some contracts require small businesses to be minority-owned or women-owned, or they can be owned by veterans. Moreover, the government allocates a significant portion of its contract spending budget to veteran-owned small businesses.
SBA offers grants to small businesses
The SBA offers various types of financial assistance for small businesses. In the State Trade Expansion Program (STEP), the government distributes federal funds to state and local entities for export development, business promotion, and other purposes. In addition, the SBA also offers financial assistance to companies engaged in international marketing, website development, and other related activities. Similarly, the USDA provides grants to small businesses engaged in agricultural and food service business. This agency places an emphasis on rural businesses, and funds are distributed to local government entities.
Each grant has different requirements. You must meet a minimum match requirement and certain basic business criteria to be eligible. Other requirements may be specific to your industry. You must also provide specific numbers and citations to back up your claims. Some grants require membership in a specific organization. The application process varies in complexity, but in most cases, you’ll need to have good credit. Once you’ve decided which types of grants you want to apply for, you need to start preparing.
If you’re a food-service business, the SBA has a program that provides financial assistance for restaurants and other food establishments that have lost business due to the COVID-19 regulation. This program can provide up to $10 million in funding for successful applicants. In addition, the SBA also has priority for applications submitted by Women’s, Veteran’s, or Socially and Economically Disadvantaged (SEDI) businesses. Other grant programs are administered by the U.S. Chamber of Commerce.
Additionally, the SBA’s 100,000 Strong in the Americas grant program is designed for higher education institutions. In addition, the Eugene Applebaum Dare to Dream Grant Program is for University of Michigan student-owned businesses. The grant program awards up to $1,500 to student-owned businesses. These programs are largely educational in nature, and the money is based on the applicant’s merits. A student’s idea is not necessarily a good one, but a great business idea can help.
Problems faced by small businesses
Running a small business isn’t an easy task. Without huge budgets and teams of employees, small businesses struggle to compete in a global market. Meanwhile, international conglomerates continue to increase market share and drive prices down, evicting smaller competitors. This article will discuss four of the most common challenges small businesses face and suggest easy solutions to these problems. Let’s start with zero brand recognition in the market.
The COVID-19 pandemic has added to the list of problems facing small businesses worldwide. Uncertainty is a daily occurrence for many small businesses and has been intensified by the COVID-19 epidemic. In response, many entrepreneurs are preparing to protect their businesses by improving their digital payment options and eCommerce store. This is a great start, but it’s still early. The economy is still the biggest problem facing small businesses, but with a little planning and preparation, they can survive it.
A lack of marketing is another of the most common problems faced by small businesses. Advertising costs money, while word of mouth is slow. The internet provides many opportunities to reach out to potential customers. Unfortunately, many small businesses fail to properly optimize their online presence. While having a website is an essential part of a business’s marketing strategy, it’s not enough. A business must also be active on social media and on review sites to build a positive reputation and attract new customers.
Cash flow is another major problem facing small businesses. Insufficient cash flow will result in a small business being in a less stable financial position. If one big client doesn’t pay their bill, a small business may be unable to cover all its costs. In such a situation, many small business owners have given up their own salaries and ultimately failed their businesses. So, the best thing to do is learn to manage your money better.
Growth patterns of small businesses
It’s possible to compare the growth patterns of a corner dry cleaner’s business with those of a fast-growing software company. Both companies face similar challenges, albeit with different organizational structures and management styles. But what is the common denominator between these two kinds of businesses? To better understand the growth pattern of a small business, it helps to understand its growth stages. While it’s true that most small businesses begin as an owner-run operation, eventually you’ll need to learn to delegate.
To grow a small business, you need to expand your market. You can do this by partnering with other small businesses and marketing their products. One example of this strategy is selling pencils, erasers, and sharpeners together. If you sell both of these, you’ll get more sales from your business. Another example of a complementary product is a service that complements another product or service. It’s easy to see how a complementary product or service can increase a small business’s growth.
Growth patterns of small businesses are largely dependent on the skills of the owners. These businesses are usually built around the owner’s abilities, such as producing, selling, inventing, and managing them. They may have a few employees, but they are still a large proportion of all small businesses. As such, they tend to grow faster than their bigger counterparts. Consequently, a small business owner must spend less time doing and more time managing in order to be successful.
According to Kabbage’s Small Business Revenue Index, over 600,000 small businesses were launched in the US each year. This shows that nearly half of all businesses in the US are small and are operated by one person. Small businesses make up 75% of private employers in the US according to reviews of ENTRE Institute. Moreover, over 82% of small businesses fail due to poor cash flow. As a result, they are the lifeblood of an economy. With over 58 million employees, small businesses prove to be the backbone of any country.
Stanley Gatero is a Serial Entrepreneur who has worked in multiple fields in Writing, Graphic Design, 3D printing, and Media $ Content Advisor. He also serves as a PR specialist and business consultant who excels in the art of leveraging press for a brand with social media campaigns & digital marketing strategies like the Electronic Press Kits. Stanley is an avid traveler and an enthusiastic designer who puts your thoughts into art.
What Inspired Arvin Khamseh to Get Into the NFT Industry
Arvin Khamseh has been in the marketing industry since 2012. But apart from that, he’s also been at the forefront of new tech trends. He’s tried different technological developments such as biohacking and internet marketing. Now that the NFT industry is taking off, he’s one of the few established thought leaders within the NFT space.
Eventually, he founded his company called “Sold Out NFTs.” Under his leadership, the brand helps artists and major companies to sell out their NFTs to the market – make sure you check out his thoughts at Twitter.
His two largest projects at present are Sands Vegas Casino Club and Women of Crypto, which have both sold out their NFTs under his guidance.
A Love For Art
It was on November 12, 2021, that Arvin’s NFT brand officially launched. He got the inspiration early in 2020 when he and his sister began studying the NFT trend and invested in cryptocurrency.
“I helped a crypto company establish its presence on Youtube. In late 2021, I helped an artist sell out NFTs using Twitter ads and the knowledge I had in marketing stock for public companies—this was the beginning,” he said.
Aside from seeing the potential in the industry, Arvin’s love for art and daily interactions with artists is what pushed him into the NFT industry. Now that he’s an established name, he hopes to guide them in building a community behind their artwork and earn from it, bringing more creativity and evolution to society than before.
“I’ll be at the forefront of helping artists make a living and never worry about going after their dreams. As for large companies, I’ll help them strategically get into the NFT industry to maximize their revenue and make their community larger and more engaged than before,” Arvin said.
Becoming an Authority on NFTs
Despite his short time in the industry, Arvin has consulted with more than 300 NFT brands and has partnered with Reddit, Twitter, and Quora. He is also becoming a credible source on the topic as he’s a highly sought-after guest in events that discuss the NFT industry.
Apart from furthering his career in the NFT space, he also has several relevant plans for Sold Out NFTs. One of them is to be the go-to consultant for public companies who want to roll out NFTs as a part of their business.
He also wants to be part of the top 10 brands on Opensea and Magic Eden so more clients can book him for consultations.
Why JC Hite Developed a New Business Model to Help Digital Marketing Agencies
Many industries have a rigid market that makes competition against companies stiff and challenging. For businesses to thrive, they have to come up with new ideas that make a difference in their operations and overall impact on the community.
JC Hite, the CEO of a white label digital marketing agency called Hite Digital, did the same for his company and the people he wanted to help. Hite saw that not all small agencies have the knowledge and resources to grow their business. Not only does this hamper their growth, but it also shows that they might not be able to recover in times of crisis.
How the Franchise Works
One way that JC made digital marketing inclusive to small-scale agencies was by developing a new business model that utilizes franchises to help other small agencies capitalize on the growth from the digital marketing industry so they can scale faster and better than they can alone.
“In 2020, we launched our Franchise Model as one of the first agencies in the world to franchise digital marketing. This has exponentially increased our growth,” the CEO of Hite Digital said.
But aside from helping other companies scale their income and efforts, Hite’s franchise also aligns with the values that the brands they work with appreciate.
This is one of the reasons why several brands have eagerly signed up for the franchise model of Hite Digital, where they receive branding and training along with other aid such as coaching, prospecting, systems, processes, and an experienced team that can handle growth.
Creating Hite Digital
Before JC created Hite Digital, he worked in banking from 2006 to 2014, as a real-estate investor from 2008 to 2015, and launched a TechEd company in 2015.
He also contributes to several online publications including Forbes and Entrepreneur as well as running an online agency community called the Digital Agency Hacker.
With digital marketing continuing to be on the rise as well as his dedication to helping others, JC created Hite Digital to help other agencies succeed while providing quality jobs for professionals in Nicaragua.
“We are extremely committed to people and helping them achieve their goals. With this mindset, we’ve been able to become one of the fastest-growing companies in the US without any debt or VC funds,” he said.
Hite Digital’s team offers exceptional service, advice, and a consultative approach to customers by providing them with the appropriate tools and services to meet each agency’s objective and goals.
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