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Discover How Payge Kerman Is Linking Business Ideas And Goals To Action Through Wink Digital.

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Generally, the essence of establishing a business is to push products and services that it has to offer to the world. However, many entrepreneurs and business owners lack the creative ability to make this happen. This is where professional agencies like Wink Digital come in. 

Payge H. Kerman created Wink Digital to help brands achieve their goals and push their business ideas to a globally competitive market. Wink Digital uses distinctive branding and cohesive marketing plans necessary for brand growth. As a result, business owners won’t have to worry about gaining an advantage in the market they hope to target.  

According to Payge Kerman:

“My brand brings the personality you want on your team, the professionalism and the drive necessary to get the job done right”.

Growth of a Digital Brand

Since its establishment, Wink Digital has continued to grow because many businesses trust the brand to deliver top-notch services consistently. The company thrives because of this and boasts of a flourishing portfolio of clients. According to its CEO, the brand has worked on a lot of exciting and reputable projects. She talked about one of her experiences with a top client as follows:

“Piquant Post is one of our favourite projects to date. Piquant Post offers hand-selected spice blends paired with show-stopping recipes to drool over. We worked our magic to reimagine Piquant Posts’ place in the world and develop a website just as delicious as the subscription box. We put bold colours, an international flavour, and a sharp design that made it easy to browse and shop subscriptions. We built our custom recipe app that allowed complete control of the entire blog in the same place as his customers and order. Also, we built a custom scheduling app that synced our gift database to alert MailChimp, anytime to send the gift email”.

For Payge, her accomplishments with the brand are something she cherishes a lot because it has allowed her to work with businesses that she respects a lot, and it gives room for more improvements.

“There have been so many achievements. However, for me, the biggest accomplishment that we have achieved was going through our rebrand. We successfully changed our entire space, all visual elements associated with Wink, and all print + digital collateral. The rebrand, in full, took about 9 months of hard work but seeing the result, a brand we resonate with is an unparalleled feeling,” Payge Kerman says.

WINK DIGITAL’S CREATIVE PROCESS

Payge and her team go through specific detailed and creative processes to achieve satisfied clients. The first stage involves planning; this usually involves gathering all assets and materials that the clients want to utilize on the website. Assets include the images, branding questionnaires, or any extra text and copy information.

After this, the design phase commences. Here, the team will discuss and confirm the layout and design through a wireframing process, then move onto the website design. First, a mock-up will be created, which will then have a live preview. There will be two refinement sets at the end of this phase to ensure everything looks perfect before moving onto development. The final stage is development. At this point, the website will be developed according to the design outlined in phase two.

You can reach out to Payge and her team via this link if you want to learn more about her winning process! 

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Entrepreneur

Vinny Carboni’s secret formula for personal branding.

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Who is Vinny?

Vinny is a 3rd generation Italian, born and raised in the Bay Area California. He grew up with strong family values that has helped him really learn to connect with people. As a 15 year plus expert in customer service, Vinny broke into the marketing industry. Vinny has continued the legacy from his Dad and Grandfather in business and has carried his expertise into communicating branding effectively so businesses can scale.

4 Tips Building a Strong Personal Brand

1) Strong brand needs consistency
Your branding should carry the same weight and consistency across all your platforms and content. This includes everything from your profile pic, colors, bio, graphics, and copy. This creates trust, credibility, and authority in your business” Vinny said. This creates trust, credibility, and authority in your business which are 3 most important factors to have as a personal brand.

2) Know your audience
You need to learn to read your audience and provide the best content and information for your audience to engage with! Vinnys advice for this is: “Know what your audience is: if your selling to parents dont use edgy stuff. Stick with warm, friendly, and elegant branding. Also know the questions your audience is asking.

3) Balance your brand with your personal life
Why would you need to have your personal life in your branding strategy? Lets here it from the professional:”Perfect branding also includes you because you are your brand. Embedding your story in your brand is key to capturing not just customers, but creating an influence. The point is people don’t want to follow a robot, but a real person with real life stories.” Vinny said.

4) Be Different
Being authentic is insanely important in every business, but why: “Your brand should create a culture around your niche that separates you from the rest. Anybody can post about about beauty product ideas,but how does your brand make you stand out from the rest? Your brand should carry an aesthetic that isn’t like the rest.“, this is Vinny’s thought on importance of authenticity!

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Marketing

Rising HipHop/R&B Artist Kris Flair Just Might Be The Next Big Thing

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Growing Up

Upcoming HipHop/R&B Artist Kris Flair has been making a name for himself in the midwest since 2018. Born & Raised in Dayton, Ohio Flair started making music young at the age of 15. He began performing at 17 years old selling out his own shows locally. He has used music as a way to escape from real life while having to grow up & take care of his chronically ill mother while having no contact with his father who battles an alcohol addiction. He found the perfect way to deal with his problems, something he will never regret. Flair has strived very much over the years & perfected his craft as a artist. As his fanbase continues to grow his music is very much anticipated.

New Single Out Now

On January 21, 2021, Flair Released his brand new single entitled “V12”. This song had very deep meanings including his real life struggles with depression, and also revealing some of the sacrifices he had to take to get where he is today. Whether it is looking back on lost time with family members, or even his families struggles to be able to come up with the rent, its all included in this song. This Release highlighted a whole new sound for Flair with it being mixed by Popular Artist “A Boogie Wit Da Hoodie’s” Engineer “MixedByRican”. With his ability to be so versatile with his music it is no doubt that Flair is well within reach of becoming one of the biggest breakout stars of 2021. Check Out His New Single Below.

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Entrepreneur

Social Media as a business platform in 2021?

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In 2020 one thing that has been proven is that having a regular 9-5 is not good enough to have a happy and sustainable lifestyle. So what is the right path to take in 2021 to secure your future?

Starting a Business

The only true way to “secure” your future is to be the person that’s building it. You can’t expect to be in control of your own future if you are not in control of your life, and the only way to do so is to be your own boss!

Starting your own business, becoming an Entrepreneur, more and more seems like the ONLY right way to generate income! Yes, it is hard, and yeah you will fail many times, but you are the one in control! If you want to earn more, that is up to you, if you need a 2 month break that is up to you!

Types of Businesses

Through my career as an entrepreneur I have seen 3 main business models!

1) Health/Fitness
Maybe you are an expert in certain topics on health or fitness, or maybe you are just a health/fitness enthusiast, but believe it or not no matter which one of the two you are, you can build a sustainable and successful business! I have seen online fitness trainers making anywhere between 6 to 8 figures, these people can either run their own programs on their time, while making. 6-8 figures OR they can work for a gym and make 30k/year. That is up to them and it is up to you.

2) Products/Services
Do you have a passion for making jewelry or T-Shirts, or do you absolutely love running ads on Facebook and YouTube? Why not turn that into a career? Instead of working at your regular 9-5 job, you can spend your days designing your product and posting it online so that other people who enjoy it can purchase it for themselves, or maybe you can use your passion for something to provide services to someone who needs a person just like you! If you ask me this sounds much better than mopping the floor or lifting boxes and making sandwiches for a big corporation!

3) Coaching/Mentoring
What if you are an expert in a certain field, or you know something that not many others do? Do you know that there are people out there who would pay for you to teach them? You can share your knowledge with the world and get paid for knowing something that you love. There are tons of people making great money making courses, holding online classes or mentoring others to do what they love, and you can do the same!

Social Media?

Now you may be thinking to yourself: “I know how to cook, but how do I find people who are interested in learning from me?” or “Oh man, I have been making butterfly rings for ages, how do I actually find people who would pay for them?”

So I know that you have by now heard of these social media platforms like Instagram and Facebook, but how is that of any use to you if you are just wanting to start your business?

Did you know that there are approximately 500 million users on Instagram alone EVERY SINGLE DAY.
So why should you be on social media as a business owner? Because you have a huge audience to expose your business to. It’s not the people’s responsibility to see you, it is your responsibility to make sure that you present yourself to them, and there is no easier way to do it then going on to the most populated platforms in the world like Instagram, Facebook, YouTube and TikTok!

If you are interested in learning more about using social media for business you can message me on instagram @thisismarkofilipovic or you can send an email to: markofilipovic@goldengategrowth.com.

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