Luke Bradley-Jones, behind the successful rollout of Disney+ across Europe, the Middle East, and Africa (EMEA), is poised to embark on a new journey with The Economist this summer. Having played a pivotal role as the senior vice president and general manager of Disney+ EMEA since January 2020, Bradley-Jones’ transition to becoming president of the UK-based magazine marks a significant shift in his career trajectory. His leadership was instrumental in launching Disney’s flagship streaming service in key global markets, setting the stage for his upcoming role in driving The Economist towards a digital-first future.
Disney+ has been a game-changer in the streaming landscape, initially capturing the U.S. market with an enticing lineup of content from Disney, Pixar, Marvel, and Star Wars, among others. Under Bradley-Jones’ guidance, the platform expanded its reach into the EMEA region, not only by offering its rich catalog of international content but also by commissioning a variety of local productions. This strategy helped to cement Disney+’s presence in Europe, showcasing Bradley-Jones’ ability to adapt and innovate in the rapidly evolving digital space.
A Continued Legacy of Innovation
Jan Koeppen, President of The Walt Disney Company for EMEA, will take over the reins of Disney+ in the region, ensuring the platform’s continued growth and success. Bradley-Jones leaves behind a legacy of innovation and strategic expansion, having significantly contributed to Disney+’s position as a major player in the streaming market. His departure is seen as a loss for Disney but a gain for The Economist, as Koeppen acknowledges Bradley-Jones’ passion for the magazine and anticipates his impactful contribution to its digital transformation.
The move to recruit a new executive to oversee Disney+ in the EMEA region is underway, reflecting Disney’s commitment to maintaining the momentum Bradley-Jones established.
