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Entrepeneur e-commerce Muminovic Benjamin – Why digital marketing is important for businesses ?



A hard worker, Benjamin Muminovic is a self-taught entrepreneur who has used his youth to build a multi-million euro empire. That’s right! Benjamin is the founder of 8 e-commerce brands.

He is only 23 years old and is today a personality in the digital world, mainly in the field of e-commerce. His background and experience are proof that only sacrifice, perseverance and hard work can lead you to financial freedom.

At the age of 23, he runs several businesses in the UK, US and Europe. He’s one of the smart people we targeted to help answer the question: Why is digital marketing important for businesses?

He’s an expert in the field. He shares his knowledge and experience here.

Digital marketing, a way to revitalize your business

Did you know that in 2021, there were approximately 4.66 billion active Internet users in the world? This statistic indicates how much the digital landscape has grown in recent years. And it’s only going to get bigger as time goes on. So how do you take advantage of this situation? How do you get positive results with your business? Your company’s digital marketing strategy is the key to getting access to those potential customers.

When a new business launches, one of the most important things they need to establish is how to most effectively reach and engage their target market. Your product may be better than what your competitors are selling. If you can’t reach the right people at the right time, it won’t matter.

We live in a world where we use search engines, like Google, to look up anything we want. We use them to get answers in seconds. The same goes for shopping, finding local restaurants, services, etc. So if your business doesn’t have an online presence, how will potential customers find you?

The importance of digital marketing for any business

All businesses, including small brick-and-mortar businesses, should take advantage of digital marketing now. The world is constantly looking for solutions to their problems. If you want to be able to offer them a solution, you’ll need to take your business and brand online.

Here are the reasons why digital marketing is so important for businesses today:

Digital marketing is profitable

The pandemic put a strain on the finances of all companies and no one was spared. So cost cutting became a top priority for all companies. Revenues had become low and cash flow was tight. The solution for those who were successful was to turn to digital marketing campaigns. They were offered at a fraction of the price that traditional channels cost.

Digital marketing has been the asset exploited by some companies to sustain themselves. It is cost effective as it provides a high return on investment while increasing the reach and accessibility of the target audience. This is a major asset for small and new businesses, which often operate with limited resources.

Since campaigns are much more cost-effective with digital, this means a higher ROI for businesses of all sizes. Another benefit is that marketing strategies and campaigns can also be adjusted regularly without a significant budget cut.

You can run multi-channel campaigns

Digital marketing uses multiple platforms. The goal, of course, is to reach and engage diverse audiences across their screens using social media marketing, content marketing, email marketing and mobile marketing. Companies are able to develop a strategy that combines these platforms and tactics in order to better target and attract their specific audiences.

Digital marketing helps you create a brand identity

In the past, the business function of marketing was simply selling your product or service. Today, it is much more than that. Marketing allows companies to build their brand. And a strong brand identity is essential for any business. You need to get your brand out there so that people know who you are, what you do and where to find you. Brands need to do more than just sell their products. They also need to inform potential and existing customers about their company, its values and what defines it.

Using a solid digital marketing strategy will allow users to start recognizing your brand and buying from you. They will be able to recommend it to other users. The sooner you start creating more brand awareness online, the sooner your brand will be recognizable and ultimately the more sales you will make.

Digital marketing helps you get closer to your audience

Promoting products and building a strong brand identity are not the only benefits of digital marketing. It also allows companies to develop personal relationships with their customers. Direct engagement with your customers is, after all, the key to building lasting relationships.

If you look at traditional marketing media like print, television or radio, communication is one-way. What if your potential customers have questions or concerns? This makes it difficult and costly if you want to implement two-way communication.

One of the biggest benefits of digital marketing is the opportunity it gives you to create two-way communication between your organization and its prospects or customers. You provide them with a way to contact your company through the digital platforms and channels you choose to communicate. If someone sees your ad/mail/email and has questions, they can find your contact information and contact you immediately.

In effect, you get to know your customers and open the door to meaningful, real-time communication with them. Building these relationships is as valuable to your customers as it is to your organization. Today’s customers want to be valued and want to know that their business is valuable to you.

The use of measures to promote success

Technology drives the user experience, and digital marketing not only facilitates the customer experience, but also allows us to track, monitor and analyze our conversions and engagement, giving us a better understanding of our audience. The better you know your audience, the easier it is to create content that speaks to them, encourages engagement and ultimately leads to conversions.

You’ll find that using data to identify your target audience and learn their behavior will save you time and money. By using metrics, you’ll need to analyze the performance of your campaigns to see where there is room for improvement. You will also know if you need to adjust your content or strategy.

You can optimize your strategy

Another reason to focus your marketing efforts on digital is that all your competitors are doing it. They are already establishing themselves online and driving traffic to their site. The advantage of digital is that it allows you to keep an eye on what your competitors are doing, and how they are doing it. This allows you to identify any flaws in your current strategy. It also gives you the means to refine your strategy and stay ahead of your competition.

Where to start Muminovic Benjamin?

The first step in any successful marketing plan is to define realistic goals and a strategy to achieve them.

Don’t be afraid to test several different strategies before deciding which digital marketing strategy is best for your business. Look at the results of each different strategy to see which methods are most effective with your target audience, and make sure you’re getting a positive return on investment.

Some strategies may cause problems when measuring performance, but the most important thing is to be consistent with your measurement method. This will give you the most accurate information.

How to improve your digital marketing knowledge?

To increase your skills and knowledge, don’t hesitate to ask for help. Do your research and read a lot. This will help you harness the power of social media, whether you’re a small business owner, marketer or aspiring social media manager.

You need to learn how to effectively reach and communicate with your customers through social media. You need to know how to set up campaigns that people will talk about for a long time. And, to develop the necessary skills, research and reading alone will not be enough. You’ll learn a lot more from your experiences.

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