Canadian high schooler Eric Luechter has made a name for himself by skyrocketing small businesses and musicians on social media platforms. Through his efforts, he has turned over 500 musicians, business owners, and entrepreneurs into known names. Luechter’s success is driven by his expertise in digital marketing, which has gained significant importance during the pandemic. Luechter offers a range of services, from radio advertising to billboards to TikTok influencer campaigns. His success has not come without challenges, but he has mastered the most efficient methods for growing each client on different platforms. Luechter believes that success in this business requires sociability, chatting with the clients about their goals to get an understanding of what sort of marketing is best, and connecting with them on a deeper level than business. Luechter’s Instagram page boasts over 100,000 followers, which used to be a meme account, boasts over 100,000 followers. I spoke to him privately about how he grew his pages, and here’s what he said:

“I used to run meme accounts on Instagram. I started in the 6th grade, and by the time I was in the 8th grade, I had a combined network of over 300,000+ followers. “I grew my pages by figuring out how the explore page worked on Instagram; I got creative and tried things; I eventually had a video hit over 7 million views, and then I realized I had cracked the code to Instagram’s algorithm.”

I then asked Luechter how he would grow himself if he were a musician:

“If I were a musician, I would grind TikTok; I’d be posting 3+ times a day with creative short videos that made people laugh, and having that positive association with myself would really open people’s eyes to checking me out.” I’d get my music videos out on big music outlets, then I’d get myself played on the local and major city radio stations. To be honest, I think if I really put my head down and learned music theory, I could be huge. Nowadays, you don’t even need talent to get big. I won’t name names, but you can think of a few people. It’s really just about how you market yourself nowadays.

After talking to Luechter over the phone, I couldn’t believe there are teenagers who knew so much about marketing at such a young age. He is extremely knowledgeable in the digital marketing space and has worked with hundreds of clients. He even showed me a few of his recent clients as well as what he has done for them. Although I have never worked with Eric Luechter in the past, I would fully recommend him to anyone looking to get their name out there. Luechter’s experience in growing his own meme accounts has shown that taking creative risks and being willing to experiment can lead to unexpected success. He also stresses the importance of understanding the algorithms behind social media platforms to maximize their potential. By doing this, he has been able to grow his clients’ social media followings exponentially. Overall, Eric Luechter’s story is a testament to the power of hard work, creativity, and persistence. His success is a reminder that anyone can achieve their goals if they are willing to put in the effort and take calculated risks.