YANY Beauty is revolutionizing the beauty industry by introducing NFTs, a digital asset traded on the blockchain. Despite cryptocurrency’s current challenges, YANY Beauty is committed to offering an innovative and exciting lineup of beauty products, coupled with exclusive member-only benefits, that showcase the seamless integration of beauty and technology.
As the first black-owned makeup brand with an NFT, YANY Beauty is setting the pace for other beauty brands to follow. Their Crypto Beauties NFT Collection is a unique offering that stands out from other similar services offered by beauty firms. With Ethereum as the accepted mode of payment on the OpenSea marketplace, YANY Beauty makes it easy for customers to purchase their products using cryptocurrency.
What’s more, YANY Beauty goes beyond just offering NFTs. They offer physical beauty products shipped straight to your door and membership to an exclusive community with access to members-only benefits. One of the perks of membership is access to their Discord member-only channel, where customers can interact with other beauty enthusiasts and receive first-hand information about YANY Beauty’s upcoming virtual beauty events.
YANY Beauty, a DIY cosmetic brand, was founded by Yaminah Childress over a decade ago while she was still in law school. What started as a side hustle has now become a successful brand that prioritizes inclusivity and accessibility in the beauty industry. The brand’s commitment to pure ingredients and diversity has garnered a loyal customer base that has propelled the brand to new heights.
In October 2020, YANY Beauty opened its first store in Fayetteville, Georgia, featuring its products and other Black-owned beauty brands. The founder considers the company a social enterprise, highlighting the brand’s commitment to uplifting other Black-owned businesses.
Shania, Yaminah’s daughter, serves as the company’s Chief Operating Officer and co-founder, ensuring that the brand’s values and vision are upheld in all aspects of the business. YANY Beauty’s success can be attributed to the warm reception it has received from customers, who appreciate the brand’s unique approach to cosmetics.
The brand’s innovative approach to beauty is evident in its virtual testing feature, which allows customers to try cosmetics virtually before making a purchase. This feature has transformed the beauty industry, offering customers a more personalized shopping experience that makes it easier for them to find the perfect product for their needs.
To take their innovative approach even further, YANY Beauty is set to incorporate AI and AR technology into their physical stores. This technology eliminates the need for testers and samples, making it safer for customers, especially during the pandemic. With this new technology, customers will be able to try on products virtually and have easy access to all the brand’s items, ensuring a seamless and personalized shopping experience.
YANY Beauty continues to push the boundaries of the beauty industry by exploring new avenues for success, including cryptocurrency and technology. The brand’s latest venture is Yany Parallels, a 360-user metaverse experience that provides an immersive shopping experience with clickable shopping elements. The metaverse experience mimics the feel of shopping in the physical store, allowing shoppers to interact with the brand in a new and exciting way.
According to Yaminah Childress, the founder of YANY Beauty, Yany Parallels goes beyond just shopping. The experience also provides users access to video tutorials, live shopping events, and other live experiences, all from the comfort of their homes. This interactive experience not only enhances the shopping experience but also provides users with a fun and engaging way to learn about the brand and its products.
Childress’s commitment to the Black community is another aspect that sets YANY Beauty apart from other brands. The brand has emerged as a leader of indie beauty brands that merge beauty with technology, with the recent launch of YANYSPHERE, an immersive, mixed reality beauty experience.
This experience allows users to try on virtual makeup looks and learn about the brand’s products in a new and exciting way.
YANY Beauty’s innovative approach to beauty has earned the brand a loyal following, as well as recognition within the industry. The brand’s commitment to inclusivity, accessibility, and innovation has set a new standard for other beauty brands to follow. As the brand continues to explore new avenues for success, it is clear that YANY Beauty is here to stay, revolutionizing the way cosmetics are sold in the market.