Standout football star turned college football coach, Michael Bonneville, is taking his skills to new levels coaching businesses to success.

Coach Michael Bonneville is a College Football Coach and Motivational Coach/Speaker with a proven track record in High School/College Football. Bonneville has started several programs, rebuilt a program and won numerous district and state regionals. He recently became an entrepreneur with the opening of his company, JM Marketing & Consulting.

A former local standout student-athlete in Orlando, Florida, Bonneville attended Bethune-Cookman University where he played football and was honored as the Fellowship of Christian Athletes and Athlete of the Year while pursing his degree in Business. He went on to play professionally in an Arena Football League and Indoor Football League. The passion for football continued as he moved to coaching the sport. He was the head football coach for several Florida high schools building programs from the ground up and in one school, rebuilding a program. He has been awarded titles such as Coach of the Year; as well as, taken teams to undefeated seasons and championship playoffs. He recently completed an internship as a Pro/College Football Video Scout for Sports Info Solutions scouting collegiate athletes who entered the 2021 NFL Draft and his work was published in the 2021 Rookie Handbook. He is currently a coaching at the college level while also coaching businesses to higher levels of success with his new company.

Offense Coach Michael Bonneville with Valley State College players.

Bonneville brings his knowledge of athletics, education, fundraising and business strategies to his new endeavor, JM Marketing & Consulting. He looks at each client’s strengths and weakness to develop a game plan much like he does on the field, that is tailored to them to bring the most results while not taking them away from the passion of their business. Bonneville recognizes the clients are passionate about what their business does, sells, provides NOT the management and growth of that business. He tailors his plans to their strengths allowing them to do what they do best and he’ll take the rest, creating growth within their organization.

Running a business can be much like football, and Bonneville recognizes that and that is how he coaches his clients to success. There are key similarities such as passion, having a Plan B mindset, Identifying Gaps, Social and the structure needed to win.

Business owners need passion, just like players. Football, unlike many other sports, tends to have this unique passion, this internal drive to succeed. This passion is essential to success, whether on the field or in the board room. Bonneville and his partner focus on taking the management, marketing and growth strategies off the business owners plate so they can focus on what they love, what they do best and bring that passion back.

In football there is always a “Plan B” mindset and flexibility. If the 1st down doesn’t go as planned , players and coaches readjust, come up with new strategies and new plans. That is what Coach Bonneville does with clients, give them a new plan, readjust as needed to always hit that target market. The plan, while flexible, is also helping them develop the internal structure needed to build successfully. There is always an end goal in sight, just like with a game. His custom plans help clients identify gaps so they can move forward productively and successfully.

One thing about football anyone will agree to is it’s social. The sport thrives and builds on the connection with fans. Bonneville uses his experience with the sport to coach businesses to this same mentality. Businesses cannot post a random picture on a social media website and expect their business to build. Bonneville creates a detailed plan that helps them to use social media strategies to build connections with customers. These connections drive brand loyalty. In an era where so much of what is done day to day is digital, there can be a disconnect to the human connection. Bonneville and his partner recognize this and help their clients bring back this personal touch; help them engage with customers and potential customers in a way that drives their businesses. He coaches clients through this process much like his coaches a game and is there with them from beginning to end. He takes on each client personally and invests in them. His goals is to invest in people. When you believe in people and invest in people the business growth will follow.