Connect with us

Entrepreneur

Founder and CEO of award-winning ecommerce and fulfilment company B dynamic, Jam Pathirana, shares his top tips on how to succeed and drive growth online during the pandemic

Published

on

Across the world, in the midst of the global pandemic, consumers are turning to online shopping to purchase the items they need from food and grocery essentials to healthcare, furniture, homewares, giftware and everything in between.   Consequently, online retail is growing at its fastest rate both across Australia and overseas than ever before.  One ecommerce industry expert is predicting that many businesses will fail to reach their full potential online during COVID to poor ‘online business’ decision making.

Jam Pathirana, is CEO and founder of ecommerce organisation B dynamic – an industry leader in assisting businesses to drive growth through online sales and fulfilment services.   Boasting over 25 years of experience in brand distribution, product sourcing and channel development globally, Pathirana understands ecommerce better than most.

“We are witnessing a revolution in retail at the moment,” Pathirana said.

“Consumers are shopping online in greater numbers and quite a few businesses are stepping up and turning to apps, social media and engaging sales oriented websites to enhance the path to purchase to help shoppers pull out the plastic more often.

“We are seeing businesses that straddle omni-channels such as online and physical stores finding ways to blend the two to augment sales.  Others are introducing new technology such as AI and machine learning to provide customers with better online service experiences 24/7 which ultimately supports increased sales.  

“At the other end of the spectrum however, there are businesses that are tinkering with their online stores trying to entice customers to buy.   Some are doing it well and growing sales, while others are failing miserably.

“What we are seeing is a huge gap between those businesses that are doing well and those that are not, or are simply not going to reach the heights they should.   Based on my understanding of the market and my knowledge and view of what is happening, up to 50 percent of businesses will fail to reach their online potential during the pandemic without some type of expert intervention.”

Pathirana is ideally placed to understand the market.   His firm works with some of the biggest brands in the world, helping them to manage inventory and order fulfilment for their customers all over the country and across the world.   B dynamic has recently helped Aldi to launch its much anticipated online store, helping customers to access Online Exclusives.

“The current COVID climate has not only brought challenges but delivered many opportunities for businesses, especially online, “ Pathirana added.

“Businesses that adapt to these changes will thrive. There is no better time to think about how you can improve your online presence and change your distribution model to capitalise on opportunities. We are helping many of our customers to transform their businesses online.

“For businesses that are already online, but are not doing it very well, we are helping them to introduce new online solutions to ramp up sales, engagement and incorporate better stock management and delivery systems.

“For some, we are completely translating their physical presence into a replicated online presence.   This involves developing the ecommerce site, implementing fulfilment systems, setting up delivery mechanisms and taking care of returns.”

Pathirana has three tips for Australian businesses to flourish during the pandemic.

Unless you know how – don’t do it yourself

“Many businesses think that they can manage an increase in online sales and deal with picking, packing and shipping themselves – as well as returns,” Pathirana said.

“It takes a good system and a lot of resources to deliver this kind of operation, especially as orders reach the hundreds or more each week.  We deal with tens of thousands.

“Don’t open up your business to failure or issues that lead to loss of sales or even worse, loss of loyal customers.  Get the expertise you need to flourish.”

Ensure your online store is as good as it can be

“Online stores are not created equal.   Ecommerce systems enable online sales as well as integration with stock management and parcel delivery,” Pathirana added.

“Don’t allow your online store to stifle your growth.  Look at what your larger competitors are doing and seek out the same type of capability.”

Beef up customer support

“A key part of being an online business is about being able to respond to customer enquiries and issues in a professional, timely and effective manner,” Pathirana said.

“Well managed ecommerce based businesses have sound systems in place to receive, log and manage enquiries through to resolution.  Good systems retain customers and keep them coming back to buy more.  Poor systems lose customers and destroy business reputations.  

“Third party providers also assist with the management of these issues and ensure customers and issues are treated in a speedy, respectful and solution oriented manner.”

Pathirana believes that with assistance, many Australian businesses will be able to drive growth online through the pandemic as long as they take meaningful steps towards onboarding the right ecommerce systems and fulfilment support.  

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneur

ALFARO BEATS: YOUNG TRENDING PRODUCER FROM ARIZONA

Published

on

 Alfaro Beats is an on-the-rise music producer from Phoenix, Arizona. Since the age of 18, he has been creating productions and perfecting his craft. His career first began when he produced his first album with an AZ artist named “Dre Polo”. The project was called “Dear Summer”. His music speaks for itself, which is why he has worked with artists from all over the world, even known artists such as Wacotron, Yung Simmie, Slim 400, and others. He states “Took me 1 year to learn how to use fl studio, how to make the 808s bang, how to make a clap, have reverb and so on“. He is a self-made producer who teaches himself everything he needs to know about the industry. As a hardly known state where producers aren’t recognized or acknowledged, he would like to change the recognition of producers from Arizona. With dedication and patience, comes success. Music has helped Alfaro Beats therapeutically as a person who deals with anxiety. He states “Never forget that giving up is not an option.”

His musical talent has gotten his name well known around his area. After starting music he began selling his beats on platforms such as beatstars which has helped his music travel further and it even helped him land bigger placements. Currently, he is working on a new project with Wacotron to release this year. Being known throughout Arizona is amazing, but he plans to get his name to be a household name such as Londononthetrack, Metro Boomin, Murda Beatz, etc and it’s just a matter of time. Right now he is focused on growing his brand and continuing to get his music heard around the world. Alfaro Beats is a musical staple when it comes to Arizona and soon his music will be heard everywhere.

Continue Reading

Entrepreneur

Why “It Doesn’t Take Money To Make Money”, According To Social Media Star Ken Mack

Published

on

Ken Mack on site at a multimillion dollar LED manufacturing company which he acquired in Brazil

“It takes money to make money” – fact or fiction? We put the question to investor Ken Mack, and he tells us that this phrase is “total rubbish!”. Ken, who comes from humble beginnings, was born in the UK, in the country of Scotland. He now resides in multiple locations around the world, and is currently based in Dubai. The self made millionaire tells us how he started his journey 16 years ago. As he had no money to start with, he needed to find a creative way to create wealth without using any of his own money, simply because he didn’t have any. His quest for wealth led him to discover a strategy known as a leveraged buyout. 

A leveraged buyout is a strategy in which you can buy an existing successful business using other people’s money. One such example of a leveraged buyout is utilizing “seller finance” or “deferred consideration” to buy a profitable business. This is where you can agree a price to buy a business from the business owner and rather than paying up front, you can pay the seller over a set period of time by using the cash flow which the business generates. This effectively allows you to buy businesses without using any of your own money. This is the exact strategy that Mack used to create his wealth. 

Ken tells us “it doesn’t take money to buy a business, it takes strategy. Similarly it doesn’t take money to buy real estate, it takes strategy. For example, in Spain you can get a 113% mortgage which means that they [the bank] will pay you to borrow money. And again no deposit is required and the bank will even pay your buying fees.” Ken went on to give us several other strategies for wealth creation such as “rent to rent”. 

We asked Ken if having a mentor is essential for creating wealth. He told us that he cannot say it is essential as he did not have a mentor himself, when he started. However, “the kind of person who says that it takes money to make money, typically has a victim type mentality and they are the ones who could benefit from a mentor the most. Having a mentor will expedite your success and send you light years ahead”, according to Mack. 

Ken Mack now dedicates his time to coaching others to create wealth and he is aggressively working towards becoming “the greatest generational wealth coach of all time”. He tells us that he hopes to achieve this by sharing his real life experiences with normal people who can benefit from them and he believes that anyone can create generational wealth, just like him. As far as the phrase “It takes money to make money” goes, Ken leaves us in no doubt that in his opinion, this is most definitely not the case!

Also Read: Ken Mack & Coach JV Are Causing A Storm in Dubai, Following Meet Up with Fans

Continue Reading

Entrepreneur

How Cecilia And Shane Grizzard Tapped Into The Potential Of The Online Space

Published

on

Sometimes, people forget or are unable to claim packages from e-commerce platforms like Amazon, Target, or Walmart. Fortunately, these items don’t always go to waste, as people claim them as mystery packages that they open in hopes of finding something valuable. 

While the packages aren’t always what they seem to be, the people who acquire them find different opportunities to monetize them. Influencers even film themselves as they open the packages and guess their contents. 

Cecilia and Shane Grizzard were also interested in mystery boxes, but not for the reasons mentioned. They saw an opportunity to profit from them by tapping into the e-commerce industry. 

Growing In Numbers 

“Shane and I started our e-commerce career with liquidation pallets such as Target, Walmart, Amazon mystery boxes, etc. Then, we started buying truckloads of inventory from target overstocks such as baby items and furniture,” Cecilia said.  

Cecilia realized she wanted to enter the e-commerce industry after seeing that only a few people shop in stores, and the online shopping market is gaining popularity. She also wanted to relax a little from her travel job and run a business from home. 

After an interested customer bought an item from the couple, they created a group page on Facebook and started listing on the Facebook marketplace. Cecilia and Shane then shared their group page and got noticed by other consumers. 

The pair later decided to venture out and started on eBay. In just seven months, they made $75,000 in sales. Cecilia later told Shane to begin selling on Amazon, where they made $55,000 in sales in just one month, with $35,000 in profit. After seven months, the couple earned $140,000 in sales, with $75,000 in profit. 

“The more I share it on my Instagram, the more I get noticed. I was having people ask me for help constantly, which made me start my automation service, CS’ E-commerce,” Cecilia said. 

Starting An Automation Service 

Once the couple’s e-commerce business took off, and Cecilia shared more about it on her Instagram account, more people noticed their success and began asking for help in their e-commerce business. 

Seeing this as another opportunity to exercise her entrepreneurial skills, Cecilia started her automation service, CS’ E-commerce. 

“It takes capital to do $55,000 in sales with a $35,000 profit, but not a lot of people do that in e-commerce. That’s, sometimes someone’s yearly salary at a 9-5 job. I know I can change someone’s life with the automation services I offer,” Cecilia said. 

Check out Cecilia and Shane Grizzard’s Instagram account for more information. 

Continue Reading

Trending