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Founder and CEO of award-winning ecommerce and fulfilment company B dynamic, Jam Pathirana, shares his top tips on how to succeed and drive growth online during the pandemic

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Across the world, in the midst of the global pandemic, consumers are turning to online shopping to purchase the items they need from food and grocery essentials to healthcare, furniture, homewares, giftware and everything in between.   Consequently, online retail is growing at its fastest rate both across Australia and overseas than ever before.  One ecommerce industry expert is predicting that many businesses will fail to reach their full potential online during COVID to poor ‘online business’ decision making.

Jam Pathirana, is CEO and founder of ecommerce organisation B dynamic – an industry leader in assisting businesses to drive growth through online sales and fulfilment services.   Boasting over 25 years of experience in brand distribution, product sourcing and channel development globally, Pathirana understands ecommerce better than most.

“We are witnessing a revolution in retail at the moment,” Pathirana said.

“Consumers are shopping online in greater numbers and quite a few businesses are stepping up and turning to apps, social media and engaging sales oriented websites to enhance the path to purchase to help shoppers pull out the plastic more often.

“We are seeing businesses that straddle omni-channels such as online and physical stores finding ways to blend the two to augment sales.  Others are introducing new technology such as AI and machine learning to provide customers with better online service experiences 24/7 which ultimately supports increased sales.  

“At the other end of the spectrum however, there are businesses that are tinkering with their online stores trying to entice customers to buy.   Some are doing it well and growing sales, while others are failing miserably.

“What we are seeing is a huge gap between those businesses that are doing well and those that are not, or are simply not going to reach the heights they should.   Based on my understanding of the market and my knowledge and view of what is happening, up to 50 percent of businesses will fail to reach their online potential during the pandemic without some type of expert intervention.”

Pathirana is ideally placed to understand the market.   His firm works with some of the biggest brands in the world, helping them to manage inventory and order fulfilment for their customers all over the country and across the world.   B dynamic has recently helped Aldi to launch its much anticipated online store, helping customers to access Online Exclusives.

“The current COVID climate has not only brought challenges but delivered many opportunities for businesses, especially online, “ Pathirana added.

“Businesses that adapt to these changes will thrive. There is no better time to think about how you can improve your online presence and change your distribution model to capitalise on opportunities. We are helping many of our customers to transform their businesses online.

“For businesses that are already online, but are not doing it very well, we are helping them to introduce new online solutions to ramp up sales, engagement and incorporate better stock management and delivery systems.

“For some, we are completely translating their physical presence into a replicated online presence.   This involves developing the ecommerce site, implementing fulfilment systems, setting up delivery mechanisms and taking care of returns.”

Pathirana has three tips for Australian businesses to flourish during the pandemic.

Unless you know how – don’t do it yourself

“Many businesses think that they can manage an increase in online sales and deal with picking, packing and shipping themselves – as well as returns,” Pathirana said.

“It takes a good system and a lot of resources to deliver this kind of operation, especially as orders reach the hundreds or more each week.  We deal with tens of thousands.

“Don’t open up your business to failure or issues that lead to loss of sales or even worse, loss of loyal customers.  Get the expertise you need to flourish.”

Ensure your online store is as good as it can be

“Online stores are not created equal.   Ecommerce systems enable online sales as well as integration with stock management and parcel delivery,” Pathirana added.

“Don’t allow your online store to stifle your growth.  Look at what your larger competitors are doing and seek out the same type of capability.”

Beef up customer support

“A key part of being an online business is about being able to respond to customer enquiries and issues in a professional, timely and effective manner,” Pathirana said.

“Well managed ecommerce based businesses have sound systems in place to receive, log and manage enquiries through to resolution.  Good systems retain customers and keep them coming back to buy more.  Poor systems lose customers and destroy business reputations.  

“Third party providers also assist with the management of these issues and ensure customers and issues are treated in a speedy, respectful and solution oriented manner.”

Pathirana believes that with assistance, many Australian businesses will be able to drive growth online through the pandemic as long as they take meaningful steps towards onboarding the right ecommerce systems and fulfilment support.  

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Football Coach Michael Bonneville Coaching Businesses to Success

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Standout football star turned college football coach, Michael Bonneville, is taking his skills to new levels coaching businesses to success.

Coach Michael Bonneville is a College Football Coach and Motivational Coach/Speaker with a proven track record in High School/College Football. Bonneville has started several programs, rebuilt a program and won numerous district and state regionals. He recently became an entrepreneur with the opening of his company, JM Marketing & Consulting.

A former local standout student-athlete in Orlando, Florida, Bonneville attended Bethune-Cookman University where he played football and was honored as the Fellowship of Christian Athletes and Athlete of the Year while pursing his degree in Business. He went on to play professionally in an Arena Football League and Indoor Football League. The passion for football continued as he moved to coaching the sport. He was the head football coach for several Florida high schools building programs from the ground up and in one school, rebuilding a program. He has been awarded titles such as Coach of the Year; as well as, taken teams to undefeated seasons and championship playoffs. He recently completed an internship as a Pro/College Football Video Scout for Sports Info Solutions scouting collegiate athletes who entered the 2021 NFL Draft and his work was published in the 2021 Rookie Handbook. He is currently a coaching at the college level while also coaching businesses to higher levels of success with his new company.

Offense Coach Michael Bonneville with Valley State College players.

Bonneville brings his knowledge of athletics, education, fundraising and business strategies to his new endeavor, JM Marketing & Consulting. He looks at each client’s strengths and weakness to develop a game plan much like he does on the field, that is tailored to them to bring the most results while not taking them away from the passion of their business. Bonneville recognizes the clients are passionate about what their business does, sells, provides NOT the management and growth of that business. He tailors his plans to their strengths allowing them to do what they do best and he’ll take the rest, creating growth within their organization.

Running a business can be much like football, and Bonneville recognizes that and that is how he coaches his clients to success. There are key similarities such as passion, having a Plan B mindset, Identifying Gaps, Social and the structure needed to win.

Business owners need passion, just like players. Football, unlike many other sports, tends to have this unique passion, this internal drive to succeed. This passion is essential to success, whether on the field or in the board room. Bonneville and his partner focus on taking the management, marketing and growth strategies off the business owners plate so they can focus on what they love, what they do best and bring that passion back.

In football there is always a “Plan B” mindset and flexibility. If the 1st down doesn’t go as planned , players and coaches readjust, come up with new strategies and new plans. That is what Coach Bonneville does with clients, give them a new plan, readjust as needed to always hit that target market. The plan, while flexible, is also helping them develop the internal structure needed to build successfully. There is always an end goal in sight, just like with a game. His custom plans help clients identify gaps so they can move forward productively and successfully.

One thing about football anyone will agree to is it’s social. The sport thrives and builds on the connection with fans. Bonneville uses his experience with the sport to coach businesses to this same mentality. Businesses cannot post a random picture on a social media website and expect their business to build. Bonneville creates a detailed plan that helps them to use social media strategies to build connections with customers. These connections drive brand loyalty. In an era where so much of what is done day to day is digital, there can be a disconnect to the human connection. Bonneville and his partner recognize this and help their clients bring back this personal touch; help them engage with customers and potential customers in a way that drives their businesses. He coaches clients through this process much like his coaches a game and is there with them from beginning to end. He takes on each client personally and invests in them. His goals is to invest in people. When you believe in people and invest in people the business growth will follow.

For more information on Coach Michael Bonneville and JM Marketing & Consulting visit: https://jmmarketingconsulting.com

Facebook: https://www.facebook.com/CoachMichaelBonneville

https://www.facebook.com/JMMarketingConsultingLLC

Instagram: https://www.instagram.com/coachbonneville/

https://www.instagram.com/jmmarketingconsulting/

Twitter: https://twitter.com/MichaelBonnevi4

Other clients represented by JM Marketing include: https://redxmagazine.com/2020-breakthrough-artist-vinnie-vidal-one-to-watch-in-2021/

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Against All Odds: A Team Full Of Women Bosses Is Taking The Industry By Storm

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Against All Odds Music Group was founded by CEO, Anoka Dixon and President, Shakari Davis in 2018. While working in the school system Ms. Davis gained a lot of attention from her students for using music, fashion and entertainment to make the curriculum more entertaining and relatable for the students. Anonka knew the importance of having a solid and hardworking team around her as she used to participate in Women’s Professional Football as a Quarterback and she has recruiting expertise as well. Against All Odds is a label where each individual brings their own unique talents and assets to the team to accomplish the win and any tasks at hand. With Anonkas expertise dominating a male-dominated industry will be easily obtainable and the label will be a force to be reckoned with.

Ms. Dixon knows greatly about giving passion and purpose. She saw it first hand as well as experienced it. She had an immaculate career in 2 Women’s leagues for Football and had the chance to win several awards for her ability. Sadly an injury halted her career and forced her into early retirement. She already had her next plan lined up. Attending Miami Dade College for Music Business Dixon chose to rebrand herself and the label when she met Shakari Davis, becoming executive partners.

Recently one of their artists D’Angel debuted her first ever smash single “Did It Again” Featuring Drumma Boy in late August. They are working hard on her first studio album. D’ Angel is a melodic rapper who is taking the industry by storm. This team is full of female bosses who want to leave an imprint in this male-dominated world and industry and they will!

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Tyler Vanarkel: A Successful Entrepreneur Helping Others Grow

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Tyler Vanarkel image from instagram in blue shirt

Tyler Vanarkel is not just a successful entrepreneur but a source of inspiration for anyone struggling to run their business or brand. He has taken full advantage of social media to grow himself and now is on his way to help others grow as well. He is a complete guide, a mentor, and a supporter to his followers who get to learn different marketing strategies from him and are successful in their lives. Tyler is only 23 years old but has achieved the milestones, being a great entrepreneur at this age. 

He is from West Des Moines, Iowa where he went to high school and then later graduated with a business and entrepreneurial degree from the University of Iowa. His main center of attention now is helping thousands of others to increase their social media credibility and build a strong social media image that takes your business to another level of success. He exudes what a true mentor is to be- he lets others copy him and follow his footsteps as a way to a successful future. 

Tyler is a social media marketing expert and wants others to gain expertise in this field too since he believes that increased social media presence and an online earning platform are important to excel in your respective field. However, he knows that gaining attention on social media is not as easy as it seems because the competition is tough and everyone is out there creating content of their type. So to achieve your desired aim, you need to produce something brand new and attractive at the same time that catches the public’s attention to your page on Instagram, Facebook, or any other app you are trying to gain followers on. 

What inspired Tyler to use social media as an earning platform is that he has seen others doing it too. People are making millions out of these social apps like YouTube and Instagram and Tyler is motivated to earn through social media himself along with allowing others to learn these ways and earn too. His business mindset, the right set of skills, and mainly his passion for his work have taken him far, where he can influence others with his social media power. 

He has created a company called Future Online Solutions, where he offers services to the brands helping them to grow further and further. His services include app development, web design, press written about clients, and building up a good profile on apps like Instagram, Facebook, and YouTube. He works and supports people who want to promote their brands for the future. Tyler is also involved in working with real estate and business automation. 

For an effective interaction with the clients, Tyler tries his best to create a comfortable zone for his clients by sending them voice messages and guiding them through phone calls which removes the doubt of scams from the client’s side. He further helps in creating smooth communication with his clients by being as transparent as possible with them and having a personal relationship with the clients. He ensures to provide the clients with all the knowledge that will help them break through the Instagram algorithm and increase their reach to the audience. His clients get to know exactly how he grew as an entrepreneur and by now, many people have already benefited both financially and socially, through his company. 

Tyler’s journey has been hard throughout but he never gives up and tries to overcome all the obstacles coming in his way. Gaining the trust of the clients and proving them your reliability is the biggest challenge, but Tyler puts all his efforts to make his clients comfortable who are left with only the option of trusting him and his company. Tyler further advises other entrepreneurs to take risks and never settle for less. Failing is the only way to succeed and hence, one should go above and beyond to achieve his goals. 

His helpful personality and cooperation with his clients are what make him unique. His entire goal revolves around making others’ lives better by guiding them to the right path where they can become what they have always dreamed of. He plans to travel more and expand his business where can influence more and more people to build a social platform and do whatever they want. His Instagram page will inspire you to the fullest, must check it out @tylervanarkel_

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