Those who are tired of pacing up and down the beauty product aisles ultimately leaving disappointed don’t need to look further than That Witch Beauty. “Be Fierce. Be Fearless. Be Unapologetically You” is displayed in the website’s top left corner, the perfect slogan for the company’s mission. For one, each product is charged with moon water. Moon water strengthens the power of the product and also helps users to feel good about themselves. “I want each customer to find a little extra self love in each bottle. The world is a crazy place, and so many of us lose track of who we really are,” the founder, Kitsie Duncan explains.
Duncan is a practicing Spiritual (communicating with others), Lunar (harnessing the moon’s energy) and Healing witch, though she hasn’t always been involved in the endeavor. Her metaphysical journey began with the untimely death of her stepfather. In the midst of the grief process, Duncan began to research the paranormal, dissuading her fear of the ‘otherworldly.’ With a few of her friends’ encouragement, she decided to fully embrace witchcraft. Duncan soon went on to produce, direct and star in three seasons of Oddity Files (available on Amazon Prime), create a podcast and write a book. She even learned that she could read energy and communicate with spirits through telepathy.
Duncan’s inspiration for That Witch Beauty came through a conversation with a friend. Soon, the all-natural and ethically sourced start-up became a popular Etsy shop, which has now led to the creation of her own website and connecting with wholesalers and retailers. Now, her products can be bought online or from some stores located in California, Indiana, Pennsylvania, Massachusetts and even one in Canada and another in the UK. “It’s mind blowing how quickly everything came together,” she says.
Duncan’s inspiration for products sometimes comes out of the blue, like Wake Up Witch. Much like the name suggests, the body spray works to energize users. Along with a base of moon water designed to increase productivity and manifestation, it has organic green tea, lemon oil, peppermint oil, tiger eye crystals and a sprinkle of geranium oil.
Along with body sprays, That Witch Beauty offers skincare, hair and body products. One of Duncan’s most popular products is her Checked Baggage All Day Eye Serum, which helps with tired, puffy, and sagging eyes, along with dark under eye circles. Based on its five star reviews, it’s easy to see why this is one of That Witch Beauty’s most popular products: it’s highly effective. The eye serum is made with Blue Tansy, Caffeine, Vitamin A, Carrot Seed Oil, Helichrysum and Witch Hazel and can be applied either under or over everyday makeup. Duncan admits that this is one of her favorite products due to its effectiveness and its fragrant scent.
Another favorite of Duncan’s is the OURS Collection, a skin care line that is gender-neutral due to its light citrus scent and made with all-natural ingredients. It’s also perfect for those looking for an effective anti-aging line due to its collagen boosting properties. “I feel like I’ve used every anti-aging, beauty product out there. And honestly I love how my products work better than anything else out there,” Duncan explains. Each item is also crystal infused with Sunstone Crystals to encourage self-empowerment.
OURS includes three products (all of which can be bought separately), Self(ie) Love Cleanser, No Filter Ageless Serum and Money Shot Ageless Face Oil. The Self(ie) Love Cleanser is gentle enough even for those with sensitive skin. The No Filter Ageless Serum has Hyaluronic Acid (which our body produces naturally) and various essentials, including Helichrysum oil, Bakuchi oil, Rosehip oil and Sunflower oil to reduce fine lines and wrinkles. The Money Shot Ageless Face Oil may scare those with oily skin, but Duncan wants to relieve those worries. Under the product description reads “When your skin is oily, it’s because it’s in panic mode trying to produce the oil it needs, this is LITERALLY what your skin is asking for no matter what your skin type.”
That Witch Beauty has some new products as well, one being the It’s All About Me Linen Spray. With a citrus and Caribbean spice scent, the spray is infused with Ylang Ylang, Brazilian Orange, Lemon oil, Peppermint oil, Red Jasper, Rose Quartz and Amethyst, making for a perfect meditation aid. One of Duncan’s newest products is Moody Magic, a mood-enhancing shower and bath gel. Its Ashwagandha, St. John’s Wort, Dead Sea Salt, and Kunzite crystals provide benefits like easing depression, stress, anxiety, and sharpening focus and memory, to name a few. Another new addition to the shop is the Self Empowerment Inspiration Deck. Although not technically a beauty product, the deck helps with manifestation and self-discovery.
Overall, Duncan hopes to help as many people as possible on their own spiritual journey, even those who aren’t customers. One way she does this is through her Facebook group, That Witch Beauty Coven. “Even if they don’t purchase anything from my site, I hope they find a little extra patience with themselves,” she explains.