The hip-hop world has seen a massive surge of talent in recent years. With the advent of the internet, viral artists have become commonplace, putting out mixtapes and singles on social media to cultivate legions of fans all over the world. In addition, these mainstream platforms have given rise to independent artists who have made their place in the music industry through sheer talent. Mike Vallejo is one such individual, bringing a fresh new take on the hip-hop scene through the clever use of these popular platforms.
Mike Vallejo is a certified hip-hop artist with remarkable entrepreneurial chops that have propelled him to even greater heights in the music landscape. Utilizing his knowledge and expertise in the realm of social media, Mike has successfully built a massive reputation as one of the modern hip-hop artists who rose to fame through innovative digital marketing strategies.
He is a firm believer that independent artists such as himself don’t need to put out so much money just to be heard on major streaming platforms. The power of social media has made music more accessible for everyone, and independent artists can use this as a tool to let their voices be heard without having to sign with a label.
Mike Vallejo has become a positive instrument in the music industry, teaching young and aspiring artists to reach for their dreams despite the lack of support from big-budget management firms and music labels. As an entrepreneur, Mike has faced countless obstacles throughout his entire career.
Taking control of the distribution, marketing, and overall engagement process when developing a personal brand is extremely crucial to Mike, which is why he wants to impart this knowledge to future generations. He also firmly believes that talented artists, regardless of their age, need to possess an entrepreneurial mindset.
“Music platforms like Spotify, iTunes, and Apple Music require specific engagements that I developed and tested on my own. I realized in some cases, the models that were used by certain labels were outdated. Leading artists nowadays are integrating cryptocurrency, NFTs as an integral part of their overall marketing strategy,” Mike shared.
Mike Vallejo sees the long-term potential of using non-fungible tokens (NFTs) to create awareness for songs, advocacies, and initiatives related to an artist’s overall brand. Mike foresees that music executives and massive labels will discover just how important leveraging NFTs will become for the industry in the near future.
“An interesting strategy to leverage is offering NFTs in lieu of other checkout methods, giving fans the rights and license to the music to promote, leverage and reuse at their discretion. Through this methodical approach, artists can raise upfront liquidity which in the past was loaned out by the label, where artists would be incentivized to just work harder to earn more,” Mike shared. “Now, the industry is decentralized, giving authority back to the artist, which eventually will even the playing field.”
Constantly challenging the boundaries of the industry, visionary musician and entrepreneur Mike Vallejo is always looking ahead to the future. He promises fans that they will get new experiences soon as his artistry continues to evolve and shape his ever-lasting legacy in the world of music.
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