According to recent studies, roughly 36.6% of adults consume fast food everyday (source), which is nearly 84,000,000 people. Regardless of preference or convenience, quick-dining is a daily part of more than a third of the American population. Quick-dining restaurants and establishments are one of the foundations of American culture, and while most tend to think of them as the consumer, we sometimes forget about how important the business and operational aspects of these establishments are.
Fast food restaurants are a booming industry. There are more than 180,000 fast food outlets in the US alone (Source), and some analysts expect that number to rise over the next decade. As demand for fast food increases, so does competition. To succeed in this cutthroat environment, you’ll need to have a clear vision for your restaurant and a proven track record of delivering on that vision. One key ingredient you’ll need is drive and passion. If you don’t care about making your customers happy and helping them have a good experience, then it’s unlikely that you’ll stay in business for long. A second key ingredient is true dedication. Running a fast food restaurant isn’t easy; there are many obstacles you’ll need to overcome along the way. And if you want to stay in business long term, you’ll need to be able to bounce back from setbacks and keep pushing forward even when things get tough.
Menu items from Artie’s Express
Diversity in Quick Dining
When some people hear the words ‘fast food’, they might think of golden arches, french fries, or even after-hours late-night taco runs. But the truth is, not all quick dining restaurants are the same. Even some well-known fast-food restaurants are owned by hardworking and family-oriented men and women who are nothing like the corporate stereotypes one might imagine when thinking about the owner of a fast-food restaurant.
Artie’s Express is a MediterraneanXAmerican fast-food style restaurant that was founded in 2009 out of Yerevan, Armenia. It is located inside of the Glendale Galleria’s food court and has become a favorite by both locals and people from afar. The restaurant serves its original recipe Shawarmas, fried chicken, and naturally made fruit drinks. The Glendale Artie’s Express location just opened as the first US location in September of 2021, but because of its popularity and widespread enjoyment, the family owned company is already planning to open 4 more locations in early 2023! The success of Artie’s express shows that dedication and quality go a long way, but according to owner Artavazd Galstyan, their process is formulaic.
The Importance of Customer Feedback
“Our brand succeeds and maintains popularity by always trying to keep our customers 100% satisfied and serve the highest quality food.” Says Artavazd Galstyan, owner of Arties Express.
Artavazd is adamant that customer feedback is always one of their main goals. Serving high-quality meals go beyond the ingredients, and an intrinsic part of the success of that process is enmeshed with customer feedback and consideration of it. No one expected the small Armenian family-owned fast-food restaurant to succeed in such a short time, but their dedication to both customer and quality has been the vehicle that has driven them to find quick popularity and success with their restaurant.
One review reads: “Arties Express is one of the best places I’ve ever eaten. As a Type 2 diabetic, I get fresh chicken that is not fried. They were happy to make me a special plate of only chicken with a side of sauce. It was delicious, and I will definitely be returning more. The workers are generous and will go out of their way to make sure that their customers are 100% satisfied. To all those that want to eat healthily, definitely go for the fresh chicken. It is juicy and full of flavor. I can’t wait to come again!”
Another says: ” Very lovely restaurant and tasty food. I would recommend this to my family and friends. Thank you for being so kind, and you will for sure see me here again.”
Clearly, Arties Express is doing something right, and their reviews demonstrate that the customers enjoy both the food and the kindness they are treated to during their visit. This reaction from satisfied customers is a result of the double edged dedication Artie’s Express has for quality and satisfaction. For current owner Artavazd Galstyan, the success of Arties Express has been driven by taking the feedback from customers and applying it to everything they do.
How Artie’s Express Demonstrates That Small Businesses Can Succeed While Being Unique
What might small businesses be able to learn from this humble express dining business located in Glendale CA? Artie’s Express isn’t your typical fast food establishment. Infact while they have experienced fast success, the dedication to their customers is far from rushed. The current owner says he takes time to read every review, and no matter what people say about their dining experience, for Galstyan, it is a learning experience and way to stay connect with and stay up-to-date about customer experiences and feedback.
Coming from Armenia and providing people with unique mediterranean cuisine is unique to their brand and their personal experience with that type of cuisine. However the success that Artie’s Express has achieved demonstrates that no matter where a business begins, or how small it starts off, success truly depends on ones passion and dedication to customer experience. Artie’s Express is a perfect example of this; and because of their dedication to the quality of their food, and the experience that their customers have when they eat there, they have rapidly succeeded and become a favorite choice for attendees at the Glendale Galleria, locals, and even other workers in the mall.
Where you start may be big or small, but the dedication to the present and future vision is what truly matters. Your customers define you, and without them, you have nothing.
Artie’s Express knows this and will forever rely on the honest feedback of customers, as well as the highest standard of food quality, to ensure they continue to succeed and expand for years to come. To learn more about Artie’s Express, visit their website Artiesus.com, or visit them at the Glendale Galleria located at 1144 Galleria Way, Glendale, CA 91210. You can also follow them on Instagram @artiesexpress.
Be sure to stay tuned for exclusive updates only on REDx!