Connect with us

Entrepreneur

How Cecilia And Shane Grizzard Tapped Into The Potential Of The Online Space

Published

on

Sometimes, people forget or are unable to claim packages from e-commerce platforms like Amazon, Target, or Walmart. Fortunately, these items don’t always go to waste, as people claim them as mystery packages that they open in hopes of finding something valuable. 

While the packages aren’t always what they seem to be, the people who acquire them find different opportunities to monetize them. Influencers even film themselves as they open the packages and guess their contents. 

Cecilia and Shane Grizzard were also interested in mystery boxes, but not for the reasons mentioned. They saw an opportunity to profit from them by tapping into the e-commerce industry. 

Growing In Numbers 

“Shane and I started our e-commerce career with liquidation pallets such as Target, Walmart, Amazon mystery boxes, etc. Then, we started buying truckloads of inventory from target overstocks such as baby items and furniture,” Cecilia said.  

Cecilia realized she wanted to enter the e-commerce industry after seeing that only a few people shop in stores, and the online shopping market is gaining popularity. She also wanted to relax a little from her travel job and run a business from home. 

After an interested customer bought an item from the couple, they created a group page on Facebook and started listing on the Facebook marketplace. Cecilia and Shane then shared their group page and got noticed by other consumers. 

The pair later decided to venture out and started on eBay. In just seven months, they made $75,000 in sales. Cecilia later told Shane to begin selling on Amazon, where they made $55,000 in sales in just one month, with $35,000 in profit. After seven months, the couple earned $140,000 in sales, with $75,000 in profit. 

“The more I share it on my Instagram, the more I get noticed. I was having people ask me for help constantly, which made me start my automation service, CS’ E-commerce,” Cecilia said. 

Starting An Automation Service 

Once the couple’s e-commerce business took off, and Cecilia shared more about it on her Instagram account, more people noticed their success and began asking for help in their e-commerce business. 

Seeing this as another opportunity to exercise her entrepreneurial skills, Cecilia started her automation service, CS’ E-commerce. 

“It takes capital to do $55,000 in sales with a $35,000 profit, but not a lot of people do that in e-commerce. That’s, sometimes someone’s yearly salary at a 9-5 job. I know I can change someone’s life with the automation services I offer,” Cecilia said. 

Check out Cecilia and Shane Grizzard’s Instagram account for more information. 

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneur

Tolga Akcay-The Redefining Entrepreneur of the Fourth Industrial Revolution

Published

on

The Fourth Industrial Revolution represents a profound shift in the way we live, work, and interact with one another. It is a new chapter in human history, made possible by extraordinary technological advances comparable to those of the first, second, and third industrial revolutions. The Fourth Industrial Revolution refers to physical, digital, and biological barriers. It was attempted by artificial intelligence, 3D printing, quantum computing, and other technologies. It is the driving force behind a slew of goods and services that are rapidly becoming indispensable in today’s world.

Entrepreneurship plays a critical and vital role in the emerging Fourth Industrial Revolution (Industry 4.0) economic dispensation, which is marked by increased digitisation and interconnection of products, value chains, and business models. One such entrepreneur is Tolga Akcay is an entrepreneur with a wealth of experience. Not only is he an excellent business consultant, an expert in digitization, blockchain technology, and artificial intelligence (AI), but he is also a published author, with another series of books set to be released soon after the four he has already published.

He has put his knowledge to paper with the successful books THE BLOCKCHAIN COMPASS – WELCOME TO THE WORLD OF BLOCKCHAIN and THE AI COMPASS – WELCOME TO THE WORLD OF ARTIFICIAL INTELLIGENCE. THE FATE OF GLOBALIZATION – IN THE NEW WORLD ORDER (about the consequences of the Ukraine War, Industry 4.0) by the author is already generating a lot of interest.

Mr. Akcay specializes in developing custom solutions that help businesses succeed; he believes that sharing your knowledge with others enriches us all, so that is exactly what he does. Akcay has established an international network of over 200 companies and freelance experts involved in analysis, programming, enforcement, and marketing. From this network, tailor-made teams are formed to get everyone to their targets and goals more efficiently. This network is still expanding and will do so in the coming years.

Continue Reading

Entrepreneur

Shotarry | EXCLUSIVE INTERVIEW on How It All Began

Published

on

Shotarry (Shota) was born on July 15,1988 in Tbilisi, Georgia. He is currently a photographer and videographer based in Los Angeles. Shota is trained in fine arts with a focus in drawing and painting. After he graduated with honors from the Rustaveli University of Theater and Film, he kick started his career in fashion photography. Hewon The Photo Awards of the tourism department contest. Shota initially worked for Georgian fashion magazines and created video publications for local designer collections. After a successful career launch, he moved to Los Angeles to enhance his skillset and branch out. Shota has had the opportunity to work with influential famous models, actors, brands and stylists i.e Pharrell Williams,Sharon Stone, Busy Philipps, Hilary Duff, Kim Petras, among others

Redx: If you only had one lens, what would it be and why?
Shota: It would be a toss-up between a 24-70 1.8 or a 50mm 1.4 lens. I use these two lenses for 95% of my work.
I think I would lean towards the 50mm because of the diversity. You could create portraits with the lens and more environmental landscapes.

RedX: What drew you to your style of photography?
Shota: Truman Capote has been a huge inspiration and influence on my work.
His composition and timeless lighting are close to perfection. The simplicity of the work is also a huge draw for me.

RedX: What’s the best piece of photography advice you’ve been given?
Shota: Make pictures, the rest will work itself out.

RedX: What’s one thing an aspiring photographer should focus on if they want to make photography a career?
Shota: Put commerce on the same plane as art. In other words, make the business aspect of photography equally as important as the art aspect.

Continue Reading

Entrepreneur

Why do Companies Monitor Brand Performance to Grow Sales?

Brands who track their growth or decline are in the best position to optimize for success.

Published

on

brand performance redxmagazine

If you aren’t already monitoring how people talk about your brand, you should start now. Brand monitoring allows you to do market research and ensure that your brand remains popular with the target audience.

People will tell you what they like and dislike about you and how you compare to competitors. All of this is valuable information that will assist you in developing your marketing plan.

What Exactly is Brand Monitoring?

Brand monitoring keeps track of how your brand is mentioned in various locations to determine what others think. You’ll gather information, decipher it, and use what you’ve learned by monitoring your mentions.

Brand monitoring has two components: being proactive and being responsive. Being proactive entails listening and using what you learn to make future judgments. For example, if you notice that your customers are using Tik Tok to discuss your business, you should create a profile and post material on the site. Responding and communicating with your audience and those who mention you in real-time is what reactivity entails. Responding to tweets about your brand, whether positive or negative, is an example of being reactive. Brand monitoring allows you to listen to and learn from your audience while actively altering how they perceive your brand.

Brand monitoring necessitates a holistic strategy. Examine what’s good, what’s awful, and what’s ugly. Don’t just listen to what people say that is positive. Negative feedback may be the best method to improve your brand. This also applies if you’re running an Affiliate Marketing business.

Why is Tracking Brand Performance Valuable?

Now that we’ve established brand tracking let’s discuss why it’s a crucial component of any marketing strategy.

Other marketing managers on a typical marketing team have access to various technologies, such as Google Analytics, Ahrefs, and CLEVR AI, to measure their marketing efforts accurately. They may use their software to plan, analyze, and defend their marketing initiatives.

Brand managers are frequently left with nothing more than gut feelings and crossed fingers when tracking their advertising campaigns. Unfortunately, that won’t help the brand scale.

There are tools available to assist you in keeping track of your brand. Brand tracking tools offer more than merely informing you about your brand’s general health.

1. Provides Specific Information About an Abstract Activity

Many brand managers will tell you that keeping track of brand campaigns and marketing initiatives may be difficult. Branding efforts can be more challenging to track than other marketing strategies.

However, utilize a tool to measure your brand’s overall health and performance. As a result, you can obtain more accurate information about the worth and version of your brand.

2. It Allows You to Keep Track of Your Targeted Audience

When developing brand messaging and campaigns, it is critical to identify, define, and compose messages for your unique target audiences. Why waste money reaching out to everyone when you can speak directly to those most interested in your brand?

Brand tracking software lets you learn who your specific target customers are and how they respond to your brand’s communications. Audience characteristics can further break down this data to provide more detailed insights that will assist brand managers in improving future marketing messages.

3. Demonstrates Money Spent on Brand Initiatives is Worthwhile

With accurate data that allows you to calculate Return on Investment (ROI), you can demonstrate that the money spent on brand marketing is put to good use.

You don’t have to speculate on whether the current boost in traffic is due to your most recent brand promotion. Instead, brand tracking allows you to measure your marketing effort’s performance and overall success precisely.

4. Track Key Performance Indicators (KPIs) with Ease

Key performance indicators (KPIs) such as brand awareness, perception, consideration, affiliations, usage, and more become clear with brand tracking. Brand managers can utilize this data to learn how their target consumers feel about their brand and what they know, what they enjoy, and how they use it.

Some brand tracking solutions also allow you to personalize measuring key performance indicators (KPIs), allowing brands to focus on the most critical metrics in their marketing plan. With this type of data, brand managers can gain helpful insights that will help them communicate with their target consumers and demonstrate to their superiors that their marketing efforts are practical.

5. Quickly Maintain Tabs on Competitors

Many brand tracking solutions also allow you to monitor how your top competitors perform. This makes it easier to see where you’re outperforming them or vice versa.

If you know how well your competitors are appealing to your target customers, you can create more robust, more effective marketing campaigns and concentrate on increasing brand loyalty.

Conclusion

Brand monitoring is a helpful tool for marketers since it informs them about how others perceive their brand. From enterprise brands to artists, there are tools to help stay on top of growth. In addition, it employs tactics that enable flexible strategic planning and active brand reputation management. If you track the right information and act on what you learn, you can optimize to make your brand more successful.

Continue Reading

Trending