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How Ekin Ozlen Created a Celebrity-Endorsed Beauty Brand

Ekin Ozlen has achieved everything she has set her mind to in her extensive career, and her most recent endeavour gained the much sought after seal of approval from multiple celebrities.

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Beauty and wellness enthusiasts are always on the lookout for the latest new trend. Social media personalities like Kim Kardashian and Gwyneth Paltrow will have a new facial treatment or skincare brand to show us almost weekly, and the desire to look after our skin and purchase products that will do just this has never been stronger. When it comes to buying the best, high-quality products, most people will indeed turn to celebrities and influencers to see what is in and what really works. So, for beauty brands to really take off, they need the seal of approval from someone with influence. Ekin Ozlen has just that.

Who is Ekin Ozlen?

Ekin Ozlen is a woman of many talents. She started out as a Ford model in New York City. If she looks familiar, it’s probably because she was the cover girl on the Target pantyhose boxes for years. But she knew there was more to her life than professional modeling, and had dreams of music and performance.

From the very beginning, Ozlen knew she needed a space to let her creativity flow, which is how she got into the music industry. She started hanging out with Brooklyn based hip-hop artists who would inspire her on her journey immensely when she turned her poetry into songs. Her transition into the music world was seamless and it resulted in many successful collaborations, including one with Turkish rapper Cihan Ozdemir. Most recently she collaborated with Vadhir Derbez and Roxy Ferrari in Where You At.

And yet her creative side was not the only one that needed to be fulfilled. While she didn’t know it at the time, underlying all of her creative traits was an entrepreneurial spirit. That’s how she found herself creating the beauty brand called Keracell: selling high-end, high-science products that combine human stem cell extract and CBD.

Finding a Celebrity Clientele

Her years in the beauty industry taught Ozlen many of the things she needed to create high-quality products that would bring out the best in people. Starting as a formula to cure her stepmother’s ailments, she discovered a formula that found more success than any other product she had tried herself. The technology utilized to create the beauty products is combined with other proven cosmetic bio-active ingredients for true results driven solutions for the face, hair, and body.  According to Ozlen, “Our exclusive formulas are based on years of research, formulation expertise and technologically advanced ingredients that deliver unparalleled efficacy.”

Ekin’s years of experience in the beauty and entertainment world meant that she first introduced the brand to her celebrity friends by hosting parties in Beverly Hills to show off the products. While the innovative combination of human stem cell technology and CBD made the product attractive to high-end medical spas and physicians, it’s also become a favorite among many A-list celebrities.

A Combination to Success

Ekin Ozlen has achieved everything she has set her mind to in her extensive career, and her most recent endeavour gained the much sought after seal of approval from multiple celebrities. Keracell proves to be an ongoing success as loyal customers choose time and time again to purchase the high-end, high-science, celebrity-endorsed beauty products she is offering – a product completely inspired by her desire to help people look and feel their best.

Find out more about Ekin Ozlen and Keracell on her Instagram.

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How Cecilia And Shane Grizzard Tapped Into The Potential Of The Online Space

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Sometimes, people forget or are unable to claim packages from e-commerce platforms like Amazon, Target, or Walmart. Fortunately, these items don’t always go to waste, as people claim them as mystery packages that they open in hopes of finding something valuable. 

While the packages aren’t always what they seem to be, the people who acquire them find different opportunities to monetize them. Influencers even film themselves as they open the packages and guess their contents. 

Cecilia and Shane Grizzard were also interested in mystery boxes, but not for the reasons mentioned. They saw an opportunity to profit from them by tapping into the e-commerce industry. 

Growing In Numbers 

“Shane and I started our e-commerce career with liquidation pallets such as Target, Walmart, Amazon mystery boxes, etc. Then, we started buying truckloads of inventory from target overstocks such as baby items and furniture,” Cecilia said.  

Cecilia realized she wanted to enter the e-commerce industry after seeing that only a few people shop in stores, and the online shopping market is gaining popularity. She also wanted to relax a little from her travel job and run a business from home. 

After an interested customer bought an item from the couple, they created a group page on Facebook and started listing on the Facebook marketplace. Cecilia and Shane then shared their group page and got noticed by other consumers. 

The pair later decided to venture out and started on eBay. In just seven months, they made $75,000 in sales. Cecilia later told Shane to begin selling on Amazon, where they made $55,000 in sales in just one month, with $35,000 in profit. After seven months, the couple earned $140,000 in sales, with $75,000 in profit. 

“The more I share it on my Instagram, the more I get noticed. I was having people ask me for help constantly, which made me start my automation service, CS’ E-commerce,” Cecilia said. 

Starting An Automation Service 

Once the couple’s e-commerce business took off, and Cecilia shared more about it on her Instagram account, more people noticed their success and began asking for help in their e-commerce business. 

Seeing this as another opportunity to exercise her entrepreneurial skills, Cecilia started her automation service, CS’ E-commerce. 

“It takes capital to do $55,000 in sales with a $35,000 profit, but not a lot of people do that in e-commerce. That’s, sometimes someone’s yearly salary at a 9-5 job. I know I can change someone’s life with the automation services I offer,” Cecilia said. 

Check out Cecilia and Shane Grizzard’s Instagram account for more information. 

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What Motivates Coach-Consultant Manuela Proano to Achieve Her Goals

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Each one of us has a passion that we all want to pursue to achieve happiness. Manuela Proano has three: fashion, entrepreneurship, and helping others.

This inspired her to establish MPPA Studio and THE SECRET FASHION MOVEMENT, a coaching-consulting business where she helps entrepreneurs craft their luxury personal branding, and become influential while feeling confident and like a complete badass. 

“I also own a production agency where we craft all the high-end conceptual photos and videos for entrepreneurs and premium fashion brands,” she said. 

A Clear View of Her Goals 

Even though Manuela’s three passions can sometimes be demanding, she wakes up every morning feeling motivated to achieve the things she wants in life. Her secret is having clarity over her goals, which, for Manuela, translates into commitment.

“I noticed every successful person always has two whyʼs—a very internal personal and a purpose. My most personal why is to live a life of freedom, traveling around the world, building new memories, connecting with new people and cultures, and bringing along friends and family, as well as giving back to my parents and supporting their dream life, in the same way they have always supported me” she shared. 

On the other hand, Manuela believes that her purpose in life is to help driven entrepreneurs be badass, confident, influential, and an authority in their field.

She added that having clarity on what she wants, where she wants to go, why she wants it, and what she needs to do to get there also helps her become motivated and grow in different aspects of her life. 

This was made easier when she created MPPA Studio, which gathered all of her passions and is changing many lives through her coaching strategies for development and growth. But most importantly, Manuela is enjoying every step of the way. 

How Her Business Started 

Manuela started as a fashion consultant five years ago. She decided to start a business and support fashion entrepreneurs after coming back home to Ecuador after having studied and worked abroad in the fashion industry in Barcelona and NYC. 

“I had to face a market where I couldnʼt find a job, where my passions and my knowledge were misunderstood and unappreciated,” she shared. 

It took Manuela years to understand certain things and she made mistakes along the way due to a lack of guidance. But as she progressed, she promised that she didn’t want budding entrepreneurs to feel lost and scared as she did before she found her stride. 

“As the market started developing, so did I. I started building a name and a reputation. That is when I realized I wanted to help other entrepreneurs do the same,” she said. 

Check Manuela Proano’s Facebook, Instagram, and Twitter accounts for more information. Or reach her through her email addresses: info@mppastudio.com and manuela@mppastudio.com

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How Budding Amazon Sellers Can Find Freedom in the Online Space

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Several years ago, Jeff Bezos created Amazon to develop an online platform where users can buy and sell their products. It started as a website that sold only books, but Jeff’s vision of explosive growth and e-commerce dominance propelled the platform into its current popularity. 

As Amazon continues to dominate the e-commerce space, budding entrepreneurs are interested in tapping into the online space and making a fortune by becoming one of the 10 million sellers on the platform. But as grand as the dream of profiting from Amazon is, so are the risks that come with it. 

AMZ Product Launcher hopes to make the journey of aspiring entrepreneurs better by helping them find products that will allow them to start their online business on Amazon.

“We help our clients find and source products and launch these products on the Amazon platform,” said Alexander, a Sydney-based coach who has guided numerous clients towards establishing successful careers as online sellers. 

Providing a Unique Experience 

The team behind AMZ Product Launcher has a great team that includes professional product listing experts, keywords experts, Amazon sourcing experts, FBA prep companies, and more. 

“We have a dedicated team ready and willing to work with our clients one on one,” Alexander said. 

They offer coaching to guide clients towards succeeding as Amazon sellers. Yet there’s more to the company than just housing experts in the industry. 

AMZ Product Launcher is the only company in Australia, New Zealand, and the USA to offer a unique service of launching products on their behalf. No other company offers this service as they are willing to put their money where their mouth is and launch their clients’ products on Amazon for them. 

“Anyone looking to start a side business, anyone looking for more freedom in their life and looking to change their circumstances, if you’re looking to spend more time with your kids, family, or spend more time doing the things that you want to do, then I can help you,” Alexander said. 

He added that at AMZ Product Launcher, they work mainly with individuals looking to get started, even if they have no experience. 

The Skills That Developed Him 

For 12 years, Alexander has been involved in sourcing and importing from China. During this time, he developed the skills that allowed him to find the latest trends and hottest products being launched out of China. 

He also worked as an Amazon seller who dabbled in many different categories including pets, kitchen, dining, outdoors, and many others. 

“I love expanding my own Amazon business and I love chatting to my clients and helping them with their goals. The first thing in the morning I do is to review my day and chat with my favorite clients,” he said. 

Check out www.amzproductlauncher.com.au for more information. 

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