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How Jess Glazer went from an elementary school teacher to running a multi-million dollar business as a business coach

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Jess Glazer is a multi-million dollar entrepreneur and coach whose sole purpose is to help numerous individuals achieve their business goals. So far, Jess has created multiple 6 and 7 figure businesses and helped her clients do the same. However, getting here was not an easy job for her. 

In this exclusive interview with RedX Magazine, Jess Glazer shares how she transitioned from an elementary school teacher to a business coach and quality advice for anyone striving to achieve success in her industry.

1.How did you transition from an elementary school teacher to a business coach?

I love this question because it’s the most bizarre, non-linear, unplanned transition that I could have never dreamt up or imagined without simply surrendering and focusing on where I “was at” rather than where I “was going”. 

During my 8 years working as a teacher, I always had a “side hustle” consisting of personal training, online training (hosting challenges/selling workout programs), blogging, and hosting monthly women’s fitness events even international retreats. Why is this important? Well, when I left teaching, the only plan I had was to “do what I had to do to make ends meet,” and I knew it would be in the industry of health/fitness in a multitude of capacities. 

When I left my job, we moved to NYC, and I focused solely on my personal training and building my online business. My cute “side hustle” very quickly exploded into a 6-figure business, and it sparked the interest of many of my trainer friends. 

They started asking me “how”? How did I build online? How was I making so much money with such a small follower? How could they learn the skills like creating a landing page, building an email list, etc.? One friend quickly multiplied into 2, then 3, and within a month, I was helping 5+ friends once per week at the gym, and I realized I was not only capable of helping more people, but I could also start charging (because my friends were getting amazing results).

After running both online health/fitness and business coaching (while still personal training in person) for 1.5 years, I made the tough decision to leave the health/fitness industry (after 18 years) behind and go “all in” with just business coaching. The moment I let that part of my identity go and focus on my business, we scaled into a multiple 7-figure business and grew to a team of 11. 

Besides investing in myself (courses, masterminds, reading, events, podcast), I’ve never taken any formal business or marketing classes before. This journey was never the plan, but it’s exactly where we’re meant to be. Impact and education are the North Star in which guides all of our decisions.

As our business has scaled, I “retired” my husband, we left NYC and are living the nomadic RV life full-time, and we’re expanding our company; there is another small pivot on the horizon!

2.What’s your business model, and how have you grown your revenue?

Our basic business model is centered around the coaching industry, which means offering different small/large group coaching programs to clients. They’re run just like a semester in school with a start and end date. We also have other niche coaches on staff that teach what I can not (like an accountant, lawyer, technology coach, etc.).

Over the years, I’ve expanded from being a solopreneur running the entire back/front of the business and doing all of the coachings to now an entrepreneur with a team of 11. This has allowed me to stay in my “ZOG – Zone of Genius” and delegate the things I’m not great at. 

By doing this, I’ve opened my space for myself to continue creating/coaching. I credit my revenue growth to my personal growth. The more I expand myself, stretch myself, my network, and my education, the more our revenue grows!

I’m a huge advocate for diversifying your streams of revenue, so at the current moment (stepping into 2021), our business model looks like this:

– Empower: 3-month group coaching for new entrepreneurs (typically 40-50 students/cohort)

– Elevate: 4-month small group mentorship for higher-level entrepreneurs (10-15 student/cohort)

– 1:1 coaching: 6-month container (3-6 clients at a time)

– Affiliate partnerships: I work with several brands/coaches helping sell their programs/products that I know, like, trust, and use for a kickback

– Events & Retreats

– Physical products

– Real estate rentals

– Investing in startups

What are some of the challenges you’ve faced in your business, and how have you gotten over those challenges?

Aside from minor challenges that everyone faces like difficult conversations (letting team members go), technology issues, investments where you don’t see your return, and so on, the biggest challenge has been ME!

Building a business, building a company, putting yourself out there in the media, and stepping up as a leader require a ton of inner work. I’ve had to navigate my ego getting in the way of making decisions, imposter syndrome holding me back, perfectionism becoming an excuse to procrastinate when something is hard, releasing expectations of others, becoming a master of letting go, rewiring my relationship with control so that I can pass off tasks and delegate, getting over fears, judgment, and becoming more strict around my own needs and boundaries. 

Building a business has been the most intense and expansive “course” I have ever taken in the personal development field. All of the challenges, whether an internal/external challenge; they’re just lessons and growth. 

With those lessons and growth, I’ve had to lean into my inner wisdom; I’ve taken my meditation practice from 3-4 days per week for 15 minutes to 6 days per week for 45-60 minutes, I utilize journaling daily, and I’ve invested in spiritual teachers and unbiased outside help to give me a space for processing. 

What are your goals and ambitions for 2021?

When I look at my goals and intentions for 2021, they’re all related in the sense that they start with me, my health, my happiness, and my energy before anything related to business. 

As I previously mentioned, my husband recently left his job to work in my business full-time, and we took our life to the road. That said, our number one focus and goal is building this business AROUND our life, not our life around the business. 

I was personally struggling with the idea and concept around not having a “home” with this new life, which we absolutely do have (it’s just on wheels). That said, my 2021 intention (and bracelet I wear as a daily reminder) says “Anchor”. A reminder that home is within me. I have the power to ground myself wherever I am. My husband and I both are focused on using 2021 as a year to get back to our foundations. The purpose is to ensure we’re taking care of ourselves, working out, playing, having fun, unplugging, dancing, laughing, cooking, getting in nature, etc.

As entrepreneurs, our health and energy are our number one assets, so the business will thrive when they’re taken care of properly. 

In terms of the business: we’re launching 2 new programs/products this year, getting involved with some physical products, investing money into new startups, and going through an entire brand build-out/rebrand. We will be placing an umbrella company on our current offerings to create its own brand identity and prepare it for expansion. 

While we’ve doubled our revenue year over year, this year, we are less concerned with doubling it again and more excited to increase it by only 25%-50% so that we can have more space in our lives to enjoy this new life on the road.

5.  What is your biggest piece of advice for other entrepreneurs?

My biggest advice is so cliche, but it’s too cliche a reason. Just start. There is no such thing as perfect; you’re always going to want to make it better, change it, or do it again. If you wait for it to be perfect, you’re going to miss your chance. Take messy action and fall in love with feedback. Feedback isn’t failure; neither are mistakes; it’s all neutral and simply information you can use to grow and get better.

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Key Performance Indicators to Check for Website Maintenance

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If you’re looking for ways to improve your website performance, then you should consider checking out Key Performance Indicators (KPIs). Whether your website is converting visitors or not, KPIs can help you determine whether your website needs maintenance or not. Novateus Listed below are the key performance indicators to monitor Conversion rate, Mean time to repair, First paint, and downtime. Read on to learn more about these metrics and how to use them to boost your business.

Conversion Rate

Conversion rate is one of the key performance indicators to monitor when maintaining your website. This measurement tells you how many visitors converted into buyers. It is calculated as a percentage by multiplying the number of conversions by the number of total website visitors. If your conversion rate is too high or too low, it may be time to change your marketing strategy. Fortunately, there are several ways to increase your conversion rate.

The conversion rate is the most common KPI for a website. It doesn’t necessarily mean that a visitor makes a purchase. Instead, it could mean that they download an e-book or contribute to a cause. However, if your conversion rate is low, this could indicate friction in the checkout process. In either case, you should make changes. Once you’ve figured out what to change, your conversion rate will increase.

Mean Time to Repair

“Mean time to repair” refers to the average time needed to restore a system. Depending on the situation, this can be longer or shorter than the quoted response time. It is vital to clarify these metrics before signing a contract with a maintenance provider. Also known as the MTTR, this metric measures the average amount of time it takes to repair a website. To calculate the mean time, divide the number of incidents by the number of days the website was unavailable.

“Mean time to repair” is a valuable metric that can be used to identify a facility’s weaknesses and improve performance. When used effectively, this metric can help organizations increase their uptime and reduce costs. This metric can also be used to determine the optimal way to allocate limited resources to a given maintenance task. This metric is an important investment in improving application performance. Meantime to repair a website is a simple formula that can be applied to all websites and systems.

Downtime

When choosing a KPI, it’s important to consider the criticality of the asset, the business objectives, and other factors. Some metrics are supported by research and others are based on trial and error. Whichever one you choose, choosing the right one can improve the planning and execution of your website maintenance activities. 

When choosing a KPI for website maintenance, it’s important to keep in mind that there’s no one “right” answer. Some KPIs may be better suited to a certain industry than others. Additionally, some KPIs may be outdated or obsolete. However, choosing the right KPI will help you improve your website’s uptime and revenue. And it’s important to consider the type of assets you’re managing.

First Paint

Top software companies in Houston ensure that your website is performing as efficiently as possible, you should regularly check for indicators that indicate first paint. The first paint occurs when your current display changes, such as the background color or the fonts. The measure of this time enables you to identify the reasons why your page takes a while to render. While the main content of your page takes longer to render than its background color, the measure of First Paint focuses on the first content of the DOM.

Several ways to lower your FCP score are available. One way is by optimizing for Total Blocking Time and Largest Contentful Paint. Alternatively, you can optimize for other metrics and implement best development practices to improve your website’s performance. However, lowering your FCP score may be difficult without implementing an action plan. First, you should understand your target FCP score. This is because you should keep your website’s FCP time at around 1.8 seconds. In addition, you should know the FCP scores of your competitors. You can use field tools or lab tests to measure your performance.

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How to make your Packaging Unique for Cosmetic Items

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lip gloss boxes

Women of today require perfection in all things. All of these cosmetic items require a protective and secure packaging box. Although, the cosmetic market requires the right packaging box. These lip gloss boxes should be stylish and spectacular so that the product sales get escalates. There are numerous brands that should cater to the specifications of their consumers. Almost every cosmetic company requires a packaging box. It is imperative to utilize these product boxes to escalate sales. Along with that, all these companies should add artistic and vibrant add-ons to mark the sales higher. You can present these products in a unique and excellent way. You can add a logo to escalate the sales. Moreover, give an intriguing look to mark the sales higher.

Customers should add a tagline, name, and all the important details to these boxes. However, companies can focus on the exciting words that can enhance the worth of their products. These boxes can also be availed of in distinctive shapes, shades, and styles. You can also add an alluring look by adding embellishments. You can add stickers of your choice to attain the attention of the consumers.  

Add a unique look

You can add an exciting look to your products with these packaging boxes. However, you can also utilize these creative and excellent designs to make these lip gloss boxes look pretty and beautiful. These boxes can aid you in becoming the most prominent brand in the market. Although, you can also find out different vibrant and bright shades that can aid in making your brand prominent. You can also invite new consumers towards your products just with these lovely custom lip gloss packaging boxes. You can also order them at economical and affordable rates.

Customized boxes

You can add embellishments to make your product look intricate and dazzling. These newly presented boxes can bring huge benefits. Also, these boxes can aid in standing out your products in the whole market. However, if you add a stunning look to your products, the sales will escalate to a greater level. A colorful and appealing box can make your product look dazzling. However, you can invite your consumers towards your brand. It is essential to personalize the packaging for lip gloss in an enchanting and alluring way. This is the only way to acquire success in the cosmetic market. Thus, place an order at the lowest and cheapest prices.

Different customization options

There are numerous brands in the market that can alter the outlook and boost sales. However, there are several packaging boxes that can be styled in a lovely way. You can also add designs that are perfect considering the choice of a consumer. You can also utilize different printing and packaging tools that can aid in grasping consumer attention. Along with that, you can add different add-ons that are intricate and perfect. You can utilize the latest printing ideas with different lovely finishing looks. You can prefer to give an amazing outer look to the packaging boxes. Moreover, try to add embellishments to add a fancier look to these packaging boxes. Thus, this will change the consumer purchasing decision.

Quality of the product

The packaging boxes must be manufactured of top-grade material as it holds a great impact on a consumer’s mind. However, it can also help in changing the perception of your brand. You can get top-quality lip gloss boxes that can be made of Kraft and Cardboard material. All of these brands should understand a high-quality packaging box is the only way to gain the consumers.  You can utilize this material to add an elegant look to the items. These boxes are durable and sturdy. Also, you can add embellishments to mark the sales higher in the market. If you want to become prominent and successful, then you should come up with different ideas for packaging. Although, these boxes can simply secure fragile and delicate items from spilling or dust.

Elegant and Vibrant designs:

As lip gloss or lip balm products add beauty to your lips, similarly, a packaging box adds beauty and grace to the product. However, customers don’t like to opt for dull and mundane boxes. Hence, they choose packaging boxes that are alluring and dazzling. You can add a graceful and sophisticated look to your products. Along with that, you can design these boxes with different packaging materials. You can add an intricate look to add a spectacular appearance.

Moreover, you can add a company name, and logo, and you can also automatically captivate them with vibrant and bright shades. Your display of the items has so much to do with sales. Your products must be displayed in a proper way. Also, personalize these boxes in an appealing way. Add lovely colors to add a sophisticated look to your items. Thus, this customization gives tough competition as it can promote the brand image.

Easy Storage Facility

If you want to store your cosmetics, then it is very crucial. It can also be broken and smashed. You can store these products in a great way. Along with that, you can provide these boxes with a secure and durable packaging box. However, you should facilitate your consumers in a unique way. Although, you can store them for a longer time. If you package these products in such boxes, then the sales are likely to increase. You can also avail of these boxes in different shapes, shades, styles, and designs. The packaging box of lip gloss must be spectacular and stunning. Thus, place an order at the cheapest rates.

Box Pricing

The main concern of every other business is to generate higher revenue by enhancing the sales of their lip gloss products. You can make an effort to make your product look more distinctive than others in the market. These lip gloss packaging boxes can be availed of in distinctive styles and shapes. If you want to lessen the price of packaging, you should order these boxes in a bulk quantity. Moreover, you can always opt for an economical company, the one that caters to all your packaging specifications. Your product can look beautiful and elegant in these custom lip gloss boxes. Thus, place your order now.

Final Thoughts

If you want to make your product look stunning and appealing, you can package them in custom Boxes with logo. These boxes aid in protecting fragile items. You can also transfer these items to far-off places without any worry and hassle. Moreover, you can also contact a proper packaging manufacturer.

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Tips For Home Made Candle Packaging Ideas For the Business

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candle packaging

The candles have become an essential part of our everyday lives, as we all know. On the other hand, these candles are in trend nowadays and have become a fashion symbol. So, candles are available in all sorts of forms and textures so that you can gift them to your loved ones. The excellent packaging adds a plus point to the product display. Now, many people manufacture this product at home like a small-scale business. In this way, unique packaging ideas play an essential role in product promotion and positioning. The candles with excellent packaging are used as a gift on different occasions, bringing happiness. Moreover, you can order candle packaging boxes when you commence your handmade candle business. 

You can make your custom boxes as per your requirements. So, the packaging with the brand logos gives an attractive look to the end customers. Homemade candle packaging ideas help the product stand out in the market. On the other hand, many small-scale candle businesses go for premium, high-quality candle packaging to make a place in the market. So, the main focus is on the creativity and affordability of candle packaging boxes.

Importance of Candle Unique Packaging

The packaging is the primary tool to catch the customer’s attention, so the packaging must be visible and straightforward. In addition, the main goal of any business is to earn more profit, so you should focus on the box’s quality material and color selection. You can add unique finishes to your candle presentation to get more crowded. You need a clear message about your brand and product to do that. On the other hand, appealing design is an excellent way to display and promote the candles. Meanwhile, it would be best if you were specific about the packaging because this tool decides whether either buyer is interested in your product purchases or not. So, a great idea can turn your life whole.

As a candle producer, if you want to create a lasting impression in the customers’ minds, then try to be unique and different compared to the rivals. Always use quality material to protect the product from damage during shipment and storage. Therefore, you should not compromise on the product quality as well so it can prevent the candles from being damaged on the shelves. also

Home Made Candle Packaging Ideas

There are many kinds of unique candle boxes present in the marketplace. These boxes are in various shapes and sizes, and you can select them according to your candle’s layout. Some packages are for plain candles, and some are specially designed for scented candles. The containers should be of high quality to absorb scented essential oils. On the other hand, these boxes have a price range from tens to hundreds.

Moreover, many candle producers go for custom packaging because it is cheap, and you can design it according to your requirements. For example, homemade candles need quality, unique packaging to get a competitive edge and stand out in the market among the rivals. Some packaging ideas are given below:

Quality Cardboard For Candle Packaging 

The quality premium cardboard candle box is a composite packaging box. Therefore, thick cardboard is used in various shapes to wrap candles to display on the shelves in the stores. On the other hand, this packaging idea can add some colors to attract customers to your brand. So, this packaging idea is elementary and affordable. You need to make a box for the candles. Besides that, the most significant advantage of this packaging idea is that you can produce these boxes in various layouts according to the shape of the candles.

Corrugated Candle Packaging

If you talk about homemade candles, this corrugated candle box is the best choice for economical packaging. On the other hand, the corrugated cardboard gives a premium look to the candles. Generally, corrugated boxes provide a premium look to the candles and attract customers. In addition, these candle packaging boxes have good strength and shock resistance. If you are concerned about the budget, the price is meager in box making. Therefore, this classy packaging idea is adequate for homemade candle packaging because you need a low budget. So, it is a good candle packaging solution.

 Subscription Candle Packaging

The candle subscription box uses to present as a gift box with the candles inside. Moreover, these boxes are of high quality and excellent for packaging purposes. This packaging gives a premium look to the candles and appeals to the customers also. In addition, It usually contains scented candles and plays a vital role in product purchasing.

Kraft Paperboard Candle Packaging

This packaging is eco-friendly and affordable for small businesses. The quality material enhances the candle look. On the other hand, it defines your image as a producer committed to environmental sustainability and natural products. Moreover, it can also be a fantastic choice to give your homemade candles a vintage look. So, this simple packaging is very light and adds a plus point in candle delivery.

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