Looking to grow your brand and take it to new heights? You’re not alone. Today’s industries are more competitive than ever, which is probably an understatement. Because of how competitive everything has become, it’s much harder to grow your brand and attract customers than ten years ago. However, there’s no need to panic, as new (and exciting) marketing strategies are emerging that actually work — unlike many of the other strategies you hear about.
As the business owner or head of marketing, all you need to do is implement the five exciting strategies discussed in this guide. Fingers crossed, you’ll start to see results fast.
Host a Pop-Up Event
Through the power of the talented promotional staff at an experiential marketing agency, you can host a pop-up event that’ll help to put lots of eyes on your brand. In case you didn’t know, the purpose of a pop-up event (which usually lasts for a few hours) is to connect with your target audiences in person. For example, if your target audience is young university students, you can host your pop-up event on (or near) a university campus.
Your pop-up event won’t just be an advertising opportunity. It will also be a powerful brand experience that people will remember. As a result, this will boost your brand recognition and get hundreds of new customers interested in your products. When you think about it, what’s not to love?
Remember, your pop-up event doesn’t just have to be a one-time event. Some of the world’s most successful brands host regular pop-up events across the biggest cities so that they can continuously grow their brand exposure. Best of all, it works, which is ultimately why so many brands do it.
Run Social Media Contests
These days, most people (especially customers from the Millennial and Gen Z generations) are extremely active on social media and use platforms like Instagram to interact with all of their favorite brands. Knowing this, running regular social media contests, such as giveaways, is a great idea. As a result, your brand engagement will go through the roof, especially if the product (or service) you’re giving away is high in value.
Take Advantage of Google Ads
Over time, Google Ads has proven itself to be one of the most effective marketing tools on the internet. It can help you boost sales, gain more brand awareness, and drive more traffic to your website, which is why it’s a no-brainer. Not to mention, Google Ads is a PPC (pay-per-click) advertising solution, which means you only pay based on results. In other words, there’s nothing to lose but a lot to potentially gain.
Prioritize SEO Marketing
Speaking of Google, make sure you prioritize SEO marketing over the coming years. Doing this will help to ensure that your business website ranks high (instead of low) in the Google search results. The keys to this are:
- Keyword optimization
- High-quality written content and backlinks
- A fast and mobile-friendly website
If this is something that you feel you need help with, then you can outsource your SEO to an SEO marketing agency, which is something that countless businesses around the world currently do.
Sponsor Local Events
The fifth and final strategy for today is to sponsor local events. By sponsoring local events, such as golf tournaments and festivals, you can start to attract attention from target customers and build a positive reputation for your brand. After all, people love a brand that gets out there and stays in touch with the locals.