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Jesse Malcolm Unraveling The Truth Behind Branding

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For 19-year-old Jesse Malcolm from New Zealand, his experiences in the sales and marketing agency have proved to be educational as he learned a lot that helped him, along with several others, create their own brand: a globally recognized Instagram marketing agency known as Growthology. 

As the founder and head of sales and operations in Growthology, Jesse has used his skills and knowledge in putting their clients in front of the right audience, in the right way, and at the right time.  

How it All Began 

Before Growthology, Jesse’s career in sales and marketing began when he started an agency on Instagram called A-Game Agency where he helped various businesses get more clients through paid ads and other online marketing services. 

“While heading that agency, I began to grasp the skill on how sales and closing really works. So when [I was] offered a position [in] closing for a larger scale marketing agency, I didn’t hesitate to take action,” the 19-year-old entrepreneur said. 

Through that agency, Jesse was able to meet his new partners in Growthology Ibrahim Ansari and Renzo Guevarra. Together, they began unraveling the truth about how branding accounts really work. 

After disagreeing with some of the agency’s guidelines, the group decided to take a leap of faith and start their own Instagram marketing business. It turned out to be one of the best decisions of their lives because, in less than two months, they were able to scale their business into a six-figure agency that offers Instagram follower growth, VIP engagement, and more. 

Expanding its brand 

Following their success, Jesse and his partners are looking into scaling their agency into other popular platforms such as TikTok, and Facebook while developing their brand into something even bigger. 

“Our business goal for 2021 is to hit the seven-figure mark for our agency and continue to build into the biggest Instagram marketing agency online,” Jesse said. 

People Over Profits

“I’ve learned that it’s important to choose people over profits and that anything’s possible when you put your mind to it. Learn to build strong relationships and always use the opportunity to network with other like-minded individuals,” Jesse said. 

He also has a personal goal of helping 25 young entrepreneurs get a break from their 9 AM to 5 PM work schedule and become financially free. 

“If I can do it, then they can too,” he said. 

The 19-year-old entrepreneur has also been able to open up certain sales and close positions that benefit those that don’t have a business but still want to be successful on Instagram. By doing this, he has been able to help numerous businesses, and impact many lives by helping young, up and coming entrepreneurs find their feet in this digital age.
Check out Growthology Agency’s website for more information.

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Entrepreneur

Vinny Carboni’s secret formula for personal branding.

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Who is Vinny?

Vinny is a 3rd generation Italian, born and raised in the Bay Area California. He grew up with strong family values that has helped him really learn to connect with people. As a 15 year plus expert in customer service, Vinny broke into the marketing industry. Vinny has continued the legacy from his Dad and Grandfather in business and has carried his expertise into communicating branding effectively so businesses can scale.

4 Tips Building a Strong Personal Brand

1) Strong brand needs consistency
Your branding should carry the same weight and consistency across all your platforms and content. This includes everything from your profile pic, colors, bio, graphics, and copy. This creates trust, credibility, and authority in your business” Vinny said. This creates trust, credibility, and authority in your business which are 3 most important factors to have as a personal brand.

2) Know your audience
You need to learn to read your audience and provide the best content and information for your audience to engage with! Vinnys advice for this is: “Know what your audience is: if your selling to parents dont use edgy stuff. Stick with warm, friendly, and elegant branding. Also know the questions your audience is asking.

3) Balance your brand with your personal life
Why would you need to have your personal life in your branding strategy? Lets here it from the professional:”Perfect branding also includes you because you are your brand. Embedding your story in your brand is key to capturing not just customers, but creating an influence. The point is people don’t want to follow a robot, but a real person with real life stories.” Vinny said.

4) Be Different
Being authentic is insanely important in every business, but why: “Your brand should create a culture around your niche that separates you from the rest. Anybody can post about about beauty product ideas,but how does your brand make you stand out from the rest? Your brand should carry an aesthetic that isn’t like the rest.“, this is Vinny’s thought on importance of authenticity!

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Marketing

Rising HipHop/R&B Artist Kris Flair Just Might Be The Next Big Thing

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Growing Up

Upcoming HipHop/R&B Artist Kris Flair has been making a name for himself in the midwest since 2018. Born & Raised in Dayton, Ohio Flair started making music young at the age of 15. He began performing at 17 years old selling out his own shows locally. He has used music as a way to escape from real life while having to grow up & take care of his chronically ill mother while having no contact with his father who battles an alcohol addiction. He found the perfect way to deal with his problems, something he will never regret. Flair has strived very much over the years & perfected his craft as a artist. As his fanbase continues to grow his music is very much anticipated.

New Single Out Now

On January 21, 2021, Flair Released his brand new single entitled “V12”. This song had very deep meanings including his real life struggles with depression, and also revealing some of the sacrifices he had to take to get where he is today. Whether it is looking back on lost time with family members, or even his families struggles to be able to come up with the rent, its all included in this song. This Release highlighted a whole new sound for Flair with it being mixed by Popular Artist “A Boogie Wit Da Hoodie’s” Engineer “MixedByRican”. With his ability to be so versatile with his music it is no doubt that Flair is well within reach of becoming one of the biggest breakout stars of 2021. Check Out His New Single Below.

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Entrepreneur

Social Media as a business platform in 2021?

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In 2020 one thing that has been proven is that having a regular 9-5 is not good enough to have a happy and sustainable lifestyle. So what is the right path to take in 2021 to secure your future?

Starting a Business

The only true way to “secure” your future is to be the person that’s building it. You can’t expect to be in control of your own future if you are not in control of your life, and the only way to do so is to be your own boss!

Starting your own business, becoming an Entrepreneur, more and more seems like the ONLY right way to generate income! Yes, it is hard, and yeah you will fail many times, but you are the one in control! If you want to earn more, that is up to you, if you need a 2 month break that is up to you!

Types of Businesses

Through my career as an entrepreneur I have seen 3 main business models!

1) Health/Fitness
Maybe you are an expert in certain topics on health or fitness, or maybe you are just a health/fitness enthusiast, but believe it or not no matter which one of the two you are, you can build a sustainable and successful business! I have seen online fitness trainers making anywhere between 6 to 8 figures, these people can either run their own programs on their time, while making. 6-8 figures OR they can work for a gym and make 30k/year. That is up to them and it is up to you.

2) Products/Services
Do you have a passion for making jewelry or T-Shirts, or do you absolutely love running ads on Facebook and YouTube? Why not turn that into a career? Instead of working at your regular 9-5 job, you can spend your days designing your product and posting it online so that other people who enjoy it can purchase it for themselves, or maybe you can use your passion for something to provide services to someone who needs a person just like you! If you ask me this sounds much better than mopping the floor or lifting boxes and making sandwiches for a big corporation!

3) Coaching/Mentoring
What if you are an expert in a certain field, or you know something that not many others do? Do you know that there are people out there who would pay for you to teach them? You can share your knowledge with the world and get paid for knowing something that you love. There are tons of people making great money making courses, holding online classes or mentoring others to do what they love, and you can do the same!

Social Media?

Now you may be thinking to yourself: “I know how to cook, but how do I find people who are interested in learning from me?” or “Oh man, I have been making butterfly rings for ages, how do I actually find people who would pay for them?”

So I know that you have by now heard of these social media platforms like Instagram and Facebook, but how is that of any use to you if you are just wanting to start your business?

Did you know that there are approximately 500 million users on Instagram alone EVERY SINGLE DAY.
So why should you be on social media as a business owner? Because you have a huge audience to expose your business to. It’s not the people’s responsibility to see you, it is your responsibility to make sure that you present yourself to them, and there is no easier way to do it then going on to the most populated platforms in the world like Instagram, Facebook, YouTube and TikTok!

If you are interested in learning more about using social media for business you can message me on instagram @thisismarkofilipovic or you can send an email to: markofilipovic@goldengategrowth.com.

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