For brands and businesses to grow, promotions and marketing need to be utilized efficiently with the current trend in digitalization and growth in social media usage. Many entrepreneurs now see the need to build a solid social media presence for their brands.

One entrepreneur who has harnessed the potential of digital marketing is Ayoub Marchich. The young entrepreneur is the founder and CEO of Adz.ma Agency, AlloMyStar project, a digital marketing company that has helped many businesses and brands achieve growth. 

Also, he helps artists, singers, and social media influencers increase their online presence and grow in their entertainment careers. Ayoub utilizes digital marketing adverts and social media platforms like YouTube, Facebook, Twitter, Google ads, TikTok, and more to reach a wider audience.

In this interview, the young entrepreneur shares his success formula, his inspiration, and how he has been able to overcome life’s challenges and a lot more. 

Here is the brief discussion we had;

How would you describe yourself?

I am an entrepreneur in the marketing industry, mainly digital marketing. I see myself as a motivator for impacting career success. As an entrepreneur, I believe I can help others get on the right track in their pursuit of success.

Why are you invested in digital marketing?

Technology has made marketing a lot easier and faster. You can reach a much wider audience if you apply the right marketing strategies to your business. Nowadays, marketing online helps to achieve better results for all businesses, so this is the best time to profit from it.

How did you make a name for yourself in the marketing industry?

My work speaks for me. I’ve worked with a lot of famous artists and influencers, and they recommend me to others. I don’t hesitate to do a good job when giving opportunities.

How does your business help others?

My agency helps others by creating a platform for growth and development. Since marketing and advertisements are the foundation of any business growth, my business helps others reach a larger audience. Adz.ma Agency helps other brands and businesses by collecting the necessary data and information. We handle the sales part of many companies and help artists, influencers, presenters to achieve their online goals.

What keeps you motivated?  

My family and friends are the reasons why I keep going and getting better. Also, I am privileged to be working with a creative set of people that makes me go beyond my limit. They make me reach heights I didn’t think possible.

What challenges did you face as an entrepreneur? 

The biggest obstacles I faced growing up centered around negativity. A lot of negative people tend to pull you back when you are making progress. I overcame these obstacles by using many online mentors and successful entrepreneurs who have changed my mindset to positive things.

What advice do you give aspiring entrepreneurs?

I urge them to stay focus on their dreams, regardless of the distractions. If you want to get to the top, you should surround yourself with winners and positive-minded people like you. Also, don’t be afraid to bet on yourself and take risks. Get your resources, a mentor, and you are good to go. 

Generally, the essence of establishing a business is to push products and services that it has to offer to the world. However, many entrepreneurs and business owners lack the creative ability to make this happen. This is where professional agencies like Wink Digital come in. 

Payge H. Kerman created Wink Digital to help brands achieve their goals and push their business ideas to a globally competitive market. Wink Digital uses distinctive branding and cohesive marketing plans necessary for brand growth. As a result, business owners won’t have to worry about gaining an advantage in the market they hope to target.  

According to Payge Kerman:

“My brand brings the personality you want on your team, the professionalism and the drive necessary to get the job done right”.

Growth of a Digital Brand

Since its establishment, Wink Digital has continued to grow because many businesses trust the brand to deliver top-notch services consistently. The company thrives because of this and boasts of a flourishing portfolio of clients. According to its CEO, the brand has worked on a lot of exciting and reputable projects. She talked about one of her experiences with a top client as follows:

“Piquant Post is one of our favourite projects to date. Piquant Post offers hand-selected spice blends paired with show-stopping recipes to drool over. We worked our magic to reimagine Piquant Posts’ place in the world and develop a website just as delicious as the subscription box. We put bold colours, an international flavour, and a sharp design that made it easy to browse and shop subscriptions. We built our custom recipe app that allowed complete control of the entire blog in the same place as his customers and order. Also, we built a custom scheduling app that synced our gift database to alert MailChimp, anytime to send the gift email”.

For Payge, her accomplishments with the brand are something she cherishes a lot because it has allowed her to work with businesses that she respects a lot, and it gives room for more improvements.

“There have been so many achievements. However, for me, the biggest accomplishment that we have achieved was going through our rebrand. We successfully changed our entire space, all visual elements associated with Wink, and all print + digital collateral. The rebrand, in full, took about 9 months of hard work but seeing the result, a brand we resonate with is an unparalleled feeling,” Payge Kerman says.

WINK DIGITAL’S CREATIVE PROCESS

Payge and her team go through specific detailed and creative processes to achieve satisfied clients. The first stage involves planning; this usually involves gathering all assets and materials that the clients want to utilize on the website. Assets include the images, branding questionnaires, or any extra text and copy information.

After this, the design phase commences. Here, the team will discuss and confirm the layout and design through a wireframing process, then move onto the website design. First, a mock-up will be created, which will then have a live preview. There will be two refinement sets at the end of this phase to ensure everything looks perfect before moving onto development. The final stage is development. At this point, the website will be developed according to the design outlined in phase two.

You can reach out to Payge and her team via this link if you want to learn more about her winning process! 

Who is Vinny?

Vinny is a 3rd generation Italian, born and raised in the Bay Area California. He grew up with strong family values that has helped him really learn to connect with people. As a 15 year plus expert in customer service, Vinny broke into the marketing industry. Vinny has continued the legacy from his Dad and Grandfather in business and has carried his expertise into communicating branding effectively so businesses can scale.

4 Tips Building a Strong Personal Brand

1) Strong brand needs consistency
“Your branding should carry the same weight and consistency across all your platforms and content. This includes everything from your profile pic, colors, bio, graphics, and copy. This creates trust, credibility, and authority in your business” Vinny said. This creates trust, credibility, and authority in your business which are 3 most important factors to have as a personal brand.

2) Know your audience
You need to learn to read your audience and provide the best content and information for your audience to engage with! Vinnys advice for this is: “Know what your audience is: if your selling to parents dont use edgy stuff. Stick with warm, friendly, and elegant branding. Also know the questions your audience is asking.“

3) Balance your brand with your personal life
Why would you need to have your personal life in your branding strategy? Lets here it from the professional:”Perfect branding also includes you because you are your brand. Embedding your story in your brand is key to capturing not just customers, but creating an influence. The point is people don’t want to follow a robot, but a real person with real life stories.” Vinny said.

4) Be Different
Being authentic is insanely important in every business, but why: “Your brand should create a culture around your niche that separates you from the rest. Anybody can post about about beauty product ideas,but how does your brand make you stand out from the rest? Your brand should carry an aesthetic that isn’t like the rest.“, this is Vinny’s thought on importance of authenticity!

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