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Jesse Malcolm Unraveling The Truth Behind Branding



For 19-year-old Jesse Malcolm from New Zealand, his experiences in the sales and marketing agency have proved to be educational as he learned a lot that helped him, along with several others, create their own brand: a globally recognized Instagram marketing agency known as Growthology. 

As the founder and head of sales and operations in Growthology, Jesse has used his skills and knowledge in putting their clients in front of the right audience, in the right way, and at the right time.  

How it All Began 

Before Growthology, Jesse’s career in sales and marketing began when he started an agency on Instagram called A-Game Agency where he helped various businesses get more clients through paid ads and other online marketing services. 

“While heading that agency, I began to grasp the skill on how sales and closing really works. So when [I was] offered a position [in] closing for a larger scale marketing agency, I didn’t hesitate to take action,” the 19-year-old entrepreneur said. 

Through that agency, Jesse was able to meet his new partners in Growthology Ibrahim Ansari and Renzo Guevarra. Together, they began unraveling the truth about how branding accounts really work. 

After disagreeing with some of the agency’s guidelines, the group decided to take a leap of faith and start their own Instagram marketing business. It turned out to be one of the best decisions of their lives because, in less than two months, they were able to scale their business into a six-figure agency that offers Instagram follower growth, VIP engagement, and more. 

Expanding its brand 

Following their success, Jesse and his partners are looking into scaling their agency into other popular platforms such as TikTok, and Facebook while developing their brand into something even bigger. 

“Our business goal for 2021 is to hit the seven-figure mark for our agency and continue to build into the biggest Instagram marketing agency online,” Jesse said. 

People Over Profits

“I’ve learned that it’s important to choose people over profits and that anything’s possible when you put your mind to it. Learn to build strong relationships and always use the opportunity to network with other like-minded individuals,” Jesse said. 

He also has a personal goal of helping 25 young entrepreneurs get a break from their 9 AM to 5 PM work schedule and become financially free. 

“If I can do it, then they can too,” he said. 

The 19-year-old entrepreneur has also been able to open up certain sales and close positions that benefit those that don’t have a business but still want to be successful on Instagram. By doing this, he has been able to help numerous businesses, and impact many lives by helping young, up and coming entrepreneurs find their feet in this digital age.
Check out Growthology Agency’s website for more information.

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Meet Ayoub Marchich: The Young Entrepreneur Promoting Brands Through Digital Marketing



For brands and businesses to grow, promotions and marketing need to be utilized efficiently with the current trend in digitalization and growth in social media usage. Many entrepreneurs now see the need to build a solid social media presence for their brands.

One entrepreneur who has harnessed the potential of digital marketing is Ayoub Marchich. The young entrepreneur is the founder and CEO of Agency, AlloMyStar project, a digital marketing company that has helped many businesses and brands achieve growth

Also, he helps artists, singers, and social media influencers increase their online presence and grow in their entertainment careers. Ayoub utilizes digital marketing adverts and social media platforms like YouTube, Facebook, Twitter, Google ads, TikTok, and more to reach a wider audience.

In this interview, the young entrepreneur shares his success formula, his inspiration, and how he has been able to overcome life’s challenges and a lot more. 

Here is the brief discussion we had;

How would you describe yourself?

I am an entrepreneur in the marketing industry, mainly digital marketing. I see myself as a motivator for impacting career success. As an entrepreneur, I believe I can help others get on the right track in their pursuit of success.

Why are you invested in digital marketing?

Technology has made marketing a lot easier and faster. You can reach a much wider audience if you apply the right marketing strategies to your business. Nowadays, marketing online helps to achieve better results for all businesses, so this is the best time to profit from it.

How did you make a name for yourself in the marketing industry?

My work speaks for me. I’ve worked with a lot of famous artists and influencers, and they recommend me to others. I don’t hesitate to do a good job when giving opportunities.

How does your business help others?

My agency helps others by creating a platform for growth and development. Since marketing and advertisements are the foundation of any business growth, my business helps others reach a larger audience. Agency helps other brands and businesses by collecting the necessary data and information. We handle the sales part of many companies and help artists, influencers, presenters to achieve their online goals.

What keeps you motivated?  

My family and friends are the reasons why I keep going and getting better. Also, I am privileged to be working with a creative set of people that makes me go beyond my limit. They make me reach heights I didn’t think possible.

What challenges did you face as an entrepreneur? 

The biggest obstacles I faced growing up centered around negativity. A lot of negative people tend to pull you back when you are making progress. I overcame these obstacles by using many online mentors and successful entrepreneurs who have changed my mindset to positive things.

What advice do you give aspiring entrepreneurs?

I urge them to stay focus on their dreams, regardless of the distractions. If you want to get to the top, you should surround yourself with winners and positive-minded people like you. Also, don’t be afraid to bet on yourself and take risks. Get your resources, a mentor, and you are good to go. 

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Discover How Payge Kerman Is Linking Business Ideas And Goals To Action Through Wink Digital.



Generally, the essence of establishing a business is to push products and services that it has to offer to the world. However, many entrepreneurs and business owners lack the creative ability to make this happen. This is where professional agencies like Wink Digital come in. 

Payge H. Kerman created Wink Digital to help brands achieve their goals and push their business ideas to a globally competitive market. Wink Digital uses distinctive branding and cohesive marketing plans necessary for brand growth. As a result, business owners won’t have to worry about gaining an advantage in the market they hope to target.  

According to Payge Kerman:

“My brand brings the personality you want on your team, the professionalism and the drive necessary to get the job done right”.

Growth of a Digital Brand

Since its establishment, Wink Digital has continued to grow because many businesses trust the brand to deliver top-notch services consistently. The company thrives because of this and boasts of a flourishing portfolio of clients. According to its CEO, the brand has worked on a lot of exciting and reputable projects. She talked about one of her experiences with a top client as follows:

“Piquant Post is one of our favourite projects to date. Piquant Post offers hand-selected spice blends paired with show-stopping recipes to drool over. We worked our magic to reimagine Piquant Posts’ place in the world and develop a website just as delicious as the subscription box. We put bold colours, an international flavour, and a sharp design that made it easy to browse and shop subscriptions. We built our custom recipe app that allowed complete control of the entire blog in the same place as his customers and order. Also, we built a custom scheduling app that synced our gift database to alert MailChimp, anytime to send the gift email”.

For Payge, her accomplishments with the brand are something she cherishes a lot because it has allowed her to work with businesses that she respects a lot, and it gives room for more improvements.

“There have been so many achievements. However, for me, the biggest accomplishment that we have achieved was going through our rebrand. We successfully changed our entire space, all visual elements associated with Wink, and all print + digital collateral. The rebrand, in full, took about 9 months of hard work but seeing the result, a brand we resonate with is an unparalleled feeling,” Payge Kerman says.


Payge and her team go through specific detailed and creative processes to achieve satisfied clients. The first stage involves planning; this usually involves gathering all assets and materials that the clients want to utilize on the website. Assets include the images, branding questionnaires, or any extra text and copy information.

After this, the design phase commences. Here, the team will discuss and confirm the layout and design through a wireframing process, then move onto the website design. First, a mock-up will be created, which will then have a live preview. There will be two refinement sets at the end of this phase to ensure everything looks perfect before moving onto development. The final stage is development. At this point, the website will be developed according to the design outlined in phase two.

You can reach out to Payge and her team via this link if you want to learn more about her winning process! 

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Vinny Carboni’s secret formula for personal branding.



Who is Vinny?

Vinny is a 3rd generation Italian, born and raised in the Bay Area California. He grew up with strong family values that has helped him really learn to connect with people. As a 15 year plus expert in customer service, Vinny broke into the marketing industry. Vinny has continued the legacy from his Dad and Grandfather in business and has carried his expertise into communicating branding effectively so businesses can scale.

4 Tips Building a Strong Personal Brand

1) Strong brand needs consistency
Your branding should carry the same weight and consistency across all your platforms and content. This includes everything from your profile pic, colors, bio, graphics, and copy. This creates trust, credibility, and authority in your business” Vinny said. This creates trust, credibility, and authority in your business which are 3 most important factors to have as a personal brand.

2) Know your audience
You need to learn to read your audience and provide the best content and information for your audience to engage with! Vinnys advice for this is: “Know what your audience is: if your selling to parents dont use edgy stuff. Stick with warm, friendly, and elegant branding. Also know the questions your audience is asking.

3) Balance your brand with your personal life
Why would you need to have your personal life in your branding strategy? Lets here it from the professional:”Perfect branding also includes you because you are your brand. Embedding your story in your brand is key to capturing not just customers, but creating an influence. The point is people don’t want to follow a robot, but a real person with real life stories.” Vinny said.

4) Be Different
Being authentic is insanely important in every business, but why: “Your brand should create a culture around your niche that separates you from the rest. Anybody can post about about beauty product ideas,but how does your brand make you stand out from the rest? Your brand should carry an aesthetic that isn’t like the rest.“, this is Vinny’s thought on importance of authenticity!


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