Music artist Kendrick Lamar, alongside Dave Free, has ventured into the realm of technology with their company, pgLang. They’ve joined forces with tech company Light to introduce a unique phone model that stands out in today’s bustling tech market.
A Dive into the Details
The pgLang for Light Phone is distinctively designed with an emphasis on minimalism. Unlike the standard smartphones flooding the market, this particular model does not come with a web browser or a color interface. Instead, the phone incorporates an electronic paper screen, ensuring users don’t get exposed to harmful blue light.
The phone’s features are simple and focused, including essential tools like an alarm, calculator, map directions, music player, notes/voice memo, calendar, and a podcast tool. One of the core missions of the phone is to offer “a less-distracting alternative to the modern cellphone”, setting it apart in an age where the digital landscape often overwhelms users.
Light’s Vision and Values
Light, the tech company behind this innovation, expresses its commitment to safeguarding user privacy. Their motto, “Just a phone,” underlines their goal of providing technology that caters to essential needs without succumbing to the distractions of today’s digital age. The company takes pride in crafting tools without the influence of third-party apps, ensuring users aren’t tracked.
Furthermore, Light seeks to combat the challenges of ‘Surveillance Capitalism’ and the ‘Attention Economy.’ In a statement, they highlighted their dedication to offering products that treat users as customers rather than products.
Availability and Pricing
For those interested in acquiring this unique phone, only 250 units are available, coming in colors black and light gray. Priced at $299, these unlocked 4GLTE cell phones will exclusively be on sale at pg-lang.com from November 2.
In Summary
In an age where smartphones come loaded with countless features, there is a growing desire for simplicity. The collaboration between Kendrick Lamar’s pgLang and Light captures this sentiment, offering a phone that prioritizes essential functionalities and user privacy.