Fashion and styling can present challenges, especially for women over 40 who have experienced physical and psychological changes. Kerry Brownell, an experienced stylist, has been at the forefront of empowering women to embrace their beauty and reinvent themselves. In a recent interview, Kerry shared her journey, her perspective on fashion and its purpose, and her future plans as a source of inspiration and encouragement for women.

The Shift Towards Spring and Holiday Preparation

Kerry reflects on the months ahead as Australia gradually transitions into Spring. “For us, the 1st of September marks the start of Spring, so we’re heading into warmer weather,” she explains. From September to December, social activities ramp up, especially in preparation for the Christmas holidays. “It’s a big lead up into Summer and the main holiday season in December and January,” she adds. This change in weather signals not just a new season but also a shift in her business, as she adapts to meet her clients’ needs during this busy time.

Focusing on Women Over 40

Kerry has identified a unique niche by focusing on women over 40. “My niche is women aged over 40,” she explains. She believes this demographic needs specialized attention, which she is passionate about providing. Kerry’s approach is more than just dressing well, it’s about empowering women to boost their confidence and self-esteem through their style. She highlights the importance of helping women reconnect with their identity. In her experience, women in their 30s may not yet seek the transformation she offers, whereas women over 40 are often at a pivotal stage in life. Whether returning to work after years as a stay-at-home mom, advancing in their careers, or navigating the physical changes of menopause, these women are ready for a fresh start.

Embracing a New Business Model

Kerry is also exploring the idea of a styling membership. “I’m planning to offer 3 month and 6 month styling membership packages to start,” she reveals. This subscription model allows clients to receive ongoing services, including styling sessions, wardrobe edits, shopping consultations and educational events. “It’s like having a personal styling coach,” she explains, providing continuous guidance and encouragement to help women maintain their style. This model not only presents a great opportunity for Kerry to generate consistent income, but it also helps build a loyal customer base, making clients feel supported throughout their style journey.

Addressing Economic Realities with Dress Rentals

In response to rising costs in Australia, Kerry is expanding into event dress hire. “We’re noticing that people are becoming more cautious with their spending,” she observes. Many women want a new dress for each occasion but hesitate to invest in outfits they may only wear once. Why not gather some dresses and start renting them out?” she suggests. This approach not only helps clients save money but also allows Kerry to grow her business without the need to stock large amounts of retail clothing. “It benefits me as well, because I don’t have to constantly source retail garments, which can be both challenging and time consuming,” she explains.

The Importance of Inner Transformation

For Kerry, style goes beyond outward appearance—it’s about internal transformation as well. “It’s not just a physical change; it’s a mental one too,” she says. She observes that many individuals who have experienced significant weight loss still view themselves as their previous size. Kerry works closely with these women to help shift their self-perception and fully embrace their new bodies. Her goal is to build their confidence and encourage them to embrace their transformation, both mentally and physically. She educates them on dressing for their current shape, rather than hiding behind oversized clothing.

Expanding Her Reach Through Events and Collaborations

Looking ahead, Kerry plans to expand her business through partnerships and events. “I want to collaborate more with other businesses offering complementary services,” she explains. Her focus is on teaming up with experts in nutrition, fitness, and health coaching to provide well-rounded support for women over 40. “I can reach out to people experienced in menopause, nutrition, fitness, and related fields to organize events,” she adds. By creating opportunities to discuss both external beauty and inner well-being, Kerry is working to foster a more supportive and empowering environment for women.

Conclusion

Kerry Brownell demonstrates how clothing and style can be transformative, helping women embrace their bodies with confidence. By focusing on women over 40, implementing innovative business strategies, and promoting both inner and outer health and wellness, she skilfully guides her clients through the often-complex world of fashion. With her expanding online presence, Kerry is poised to reach and inspire even more women, empowering them to embrace their authentic selves and live their best lives.

Connect with Kerry on LinkedIn to transform your style and confidence today.