Kevin Charef has been named the Digital Innovation and Omnichannel OCE Lead at Novartis Switzerland. With expertise in digital innovation and customer engagement, Kevin brings extensive experience in implementing impactful digital strategies through technology and data-driven insights.
Throughout his career, including roles at Abbvie France, Kevin showcased his ability to navigate intricate digital landscapes and drive business growth through cutting-edge technologies. His deep comprehension of customer requirements and market dynamics positions him as a respected figure in the realm of digital innovation and omnichannel engagement.
In his new role, Kevin will guide digital innovation and omnichannel customer engagement strategies in Switzerland, focusing on addressing the needs of healthcare professionals (HCPs) and patients. Leveraging emerging technologies, data analytics, and customer insights, Kevin aims to elevate engagement across diverse communication channels.
Kevin Charef’s career journey features significant roles such as Associate Director, Digital and Omnichannel for the Allergan Aesthetics brand at Abbvie France. He also held roles such as Global Digital & Omnichannel Director at Allianz Trade and Regional Digital Marketing Director for ADP EMEA, successfully implementing innovative digital marketing strategies. Kevin’s early experiences in the luxury sector, working with esteemed brands like LVMH Fragrance Brands and at McGarry Bowen Agency (Dentsu Aegis Network), have provided him with a solid foundation across diverse industries.
With dual Master’s degrees in Marketing and International Business from the IESEG Group Business School and Aix en Provence University, Kevin Charef further expanded his expertise by obtaining digital certificates in digital transformation, data analytics, and AI from renowned institutions such as INSEAD, HEC, and the London Business School.
For further insights into Kevin Charef’s professional background, please refer to his LinkedIn profile: Kevin Charef LinkedIn