As the sports world continues to expand its embrace of luxury spirits, comedian and entrepreneur Kevin Hart’s Gran Coramino Tequila has stepped into the arena with significant partnerships with major sports teams. Aligning with the likes of the Atlanta Hawks and the Philadelphia Eagles, Gran Coramino is carving out a presence within the bustling sports and entertainment sectors.
The Hawks and Tequila: A New Match
Ahead of the Atlanta Hawks’ 2023-24 opening game, a new partnership has emerged between the NBA team and Gran Coramino Tequila. Kevin Hart’s endeavor into the tequila market is finding a home in the Delta Sky360 Club of the State Farm Arena, where signature cocktails will be available to fans. This collaboration is not just a branding exercise; it’s a cultural alignment, as Hart notes his affection for both sports and tequila. The strategic placement of Gran Coramino signage in the arena and across digital platforms aims to weave the spirit into the fabric of the Hawks’ fan experience.
Philadelphia Eagles: A Toast to Home Team Spirit
Gran Coramino Tequila’s foray into NFL territory through a multi-year partnership with the Philadelphia Eagles underscores the brand’s strategic efforts to diversify its reach. With a Philadelphia-native celebrity like Kevin Hart behind it, the luxury tequila brand is not only hoping to enjoy heightened visibility but also to foster a connection with the community. This association brings with it in-stadium branding, digital marketing initiatives, and specially branded bars, adding a luxe layer to the Eagles’ home field presence.
Kevin Hart’s Multi-Faceted Empire
The partnerships are a testament to Kevin Hart’s expanding business portfolio. With a net worth soaring to $450 million, the actor-comedian has turned his attention to lucrative business ventures and investments. From his HartBeat Productions, which recently received a substantial investment valuing it at $650 million, to his vegan restaurant chain, Hart is proving his mettle as an entrepreneur.
The Growing Trend of Spirits in Sports
These partnerships are indicative of a broader trend where spirits are increasingly becoming a staple in sports sponsorships. As consumer preferences shift from beer to liquor, celebrity-backed brands like Gran Coramino are finding a warm reception. The collaboration between spirits brands and sports is a dance of mutual benefit, aiming to boost brand visibility and enhance the fan experience with a touch of sophistication.
Looking Ahead
The enthusiasm for these partnerships is palpable. Gran Coramino Tequila plans to engage fans further through unique promotions, such as a sweepstakes offering courtside seats, demonstrating innovative ways to meld product loyalty with team allegiance.
