Violence, crime, and punishment is something we as normal human beings want no parts of. Yet strangely enough, these things have been connected directly to the music industry, specifically the Rap/Hip Hop genre. With growing frustrations due to fallen rappers at the hands of violence, and popular artists dealing with unfortunate legal woes, a CHANGE of direction on the content we hear on urban radio may be coming a lot sooner than later. Which brings us to a record that seems to be picking up a ton of steam, packed with positive vibes, visions of a healthy home environment, setting good examples for children, spousal support of each other’s endeavors, and a message of stop the violence with lyrics like “enough is enough and we don’t need no more dead rappers.” The trending feel good record that actually has a catchy aura to it while being a radio program directors dream, as far as safe content is titled, Self Love (Frequency) by artist/writer KingDarius TheGreat and r&b singer/actress Aria Marie.
Everything about this record screams RIGHT NOW in terms of needed material on our biggest platforms in music, and decision makers like Digital Program Director/Radio personality/Music Consultant “Radio God Stu” of RADIO ONE’S HOT 107.9 couldn’t agree more, as his platform on one of the more influential radio stations in a top tier market is one of the first to support this song with rotation. Averaging around a 4.8 rating with an 18 to 34 years old demographic, Hot 107.9 is a highly sought after station for urban music lovers. With their support on a record like this, is this just a peek into the format urban radio may be heading towards? Only time will tell, but let’s all hope the artists are as creative and passionate about their craft and message as KingDarius TheGreat & Aria Marie come across on Self Love (Frequency).
Atlanta’s Hot 107.9 “Radio God Stu” Breaks Self Love (Frequency) live on the Airwaves https://www.instagram.com/reel/CemdUGJAw88/?igshid=MDJmNzVkMjY=
Self Love (Frequency)By KingDarius TheGreat & Aria MarieAvailable on All platforms https://linktr.ee/KingDariusTheGreat1