Lucio Di Rosa, a seasoned fashion strategist and celebrity matchmaker, is known for his discretion in the glamorous world of fashion. Despite his significant contributions to dressing notable celebrities for red carpet events, Di Rosa prefers to remain behind the scenes. His clientele includes acclaimed names such as Angelina Jolie, Salma Hayek, and Ryan Reynolds.
Expanding Footprint: LDR22 Agency in Milan
Following the success of his strategic branding agency, LDR22, in Los Angeles, Di Rosa is now opening a new showroom in Milan. Housed in the historic Palazzo Meli Lupi di Soragna, Di Rosa is meticulously restoring this 19th-century space to embody a luxurious yet welcoming atmosphere. The showroom will feature artworks from his collection, including pieces by Ettore Sottsass and Igor Mitoraj, alongside Fornasetti designs.
A Private Haven for Celebrities
The LDR22 Milan is set to officially open on December 4, with a celebratory launch cocktail party scheduled for December 13. Di Rosa’s vision for the agency extends beyond just a showroom. It is designed to be a private sanctuary for celebrities, offering them a space away from the public eye for fittings and relaxation post-events.
Services and Vision at LDR22
LDR22 Milan aims to provide a plethora of services, ranging from international press office consultancy to celebrity and influencer activations, and event planning. Di Rosa emphasizes the importance of showcasing luxury fashion in a way that respects the craftsmanship and heritage of the pieces. The agency will also serve as a location for celebrity styling, equipped with a private entrance for discreet access.
Art and Culture Integration
An avid art collector, Di Rosa plans to use the Palazzo as a venue for art exhibitions and cultural events. He has enlisted the expertise of art consultant Jessica Tanghetti to oversee the artistic direction of the showroom. This initiative aims to create a platform for emerging artists and students from art academies.
Celebrity Endorsements and Clientele
The new Milan branch has already attracted notable clients including Tod’s, Mach & Mach, and The Attico. Di Rosa’s approach to pairing celebrities with brands is not just about the red carpet but building long-term relationships and aligning brand visions with celebrity personas.
A Career Spanning Over Two Decades
Di Rosa’s career in fashion spans over 20 years, with experience at major fashion houses like Armani, Versace, Elie Saab, and Dolce & Gabbana. His expertise lies in developing connections between fashion brands and the entertainment industry. He is recognized for his ability to create tailor-made partnerships that are authentic and impactful.
Lucio Di Rosa stands out in the fashion industry for his unique approach to branding and celebrity partnerships. With the opening of LDR22 in Milan, he continues to bridge the gap between traditional luxury fashion and contemporary celebrity culture.
