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Leading global thought leader and founder of award-winning app and software development firm Elegant Media, Anushka Bandara, warns of the tactics phone scammers use to get your number

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According to Anushka Bandara, co-founder and CEO of Elegant Media, people all over the world, are experiencing a sharp increase in the number of scam calls they are receiving on their phones.

“We are receiving feedback from a lot of people that they are receiving recorded scam calls on their phone from people pretending to be from key government authorities,” Bandara said.

“While most people know to hang up immediately, unfortunately some don’t – especially the elderly who are being fleeced of lots of money.

“Even if your number is on the Do Not Call Register, scammers still finding ways to get your number and call you.

“The Do Not Call Register will work for organisations that follow the rules, but sadly scammers don’t.”

Bandara explains how your phone number ends up in the hands of unethical callers.

“Every day we are engaging with businesses and organisations that capture our personal details, even apps,” Bandara said.

Most telemarketers purchase phone numbers from third party data providers however scammers use different methods and often they call from overseas.

“It is important to understand a few basics.  Nearly all mobile phones have display screens that show the Calling Line Identification (CLI)  which allows you to see the telephone number of the person calling,” Bandara said.

“A process called CLI overstamping allows the caller to display a different number to that of the number from which they are calling.   For example in Australia, Australian businesses with overseas call centres often use this tactic to make their customers think they are calling from Australia.

“Another tactic called ID spoofing enables the scammer to disguise their number by displaying an Australian number.  These tactics can lull people into a false sense of security and they answer the call.”

The question is how do they get your number and what should you do once they call.  Generally they use two methods, robocalls and number theft.

Hack databases

“Scammers usually use unscrupulous methods to get phone numbers.  A common approach is to hack business websites to access their customer information.  The increasing number of businesses operating online provides scammers with a huge ocean of opportunity,” Bandara added.

“Most businesses don’t even know they have been hacked, which makes the situation even worse.”

Trade data

“Scammers often trade information with other scammers to share data.  Sometimes they will purchase it for a small amount of money,” Bandara said.

Apps and games

“Scammers also create apps and games and share these for free in order to capture personal information,” Bandara explained.

“It is very important to do your homework before you sign up to any online activities as there is no such thing as free.”

Public wifi

“If you use public wifi or other systems that are not as secure as they could be, you are opening yourself up to risk.  Scammers can intercept information and your personal details using these facilities,” Bandara added.

Surveys and competitions

“Every time you enter an online competition, complete an online survey or send your warranty information online, you are submitting your personal details to someone,” Bandara added.

Robocalls

“Computer generated random number calling is a thing and scammers with the technology capabilities are able to implement this strategy and call thousands of numbers over a short period of time,” Bandara said.

According to Bandara, while more needs to be done by governments across the world to cut off scammers from the source through implementation of clever technology that attaches real identities to each caller number and then validates enabling the call, until this happens, every individual will need to be super vigilant.

“Don’t answer a call from a number you do not know.  If you get a call from a spammer, hang up and block the number,” Bandara emphasised.

“Every country has its own cyber crime reporting centre.  In addition, report the number to your service provider.

“Think more carefully about who you give your information to and where it might go.”

Elegant Media is a full-service mobile app development and software solutions provider for businesses, government and entrepreneurs. With hundreds of mobile app projects completed, their team is one of the most experienced teams in Australia. They are also the only app developer in Australia with ISO accreditation and also hold Apple and Google accreditation.

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Tolga Akcay-The Redefining Entrepreneur of the Fourth Industrial Revolution

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The Fourth Industrial Revolution represents a profound shift in the way we live, work, and interact with one another. It is a new chapter in human history, made possible by extraordinary technological advances comparable to those of the first, second, and third industrial revolutions. The Fourth Industrial Revolution refers to physical, digital, and biological barriers. It was attempted by artificial intelligence, 3D printing, quantum computing, and other technologies. It is the driving force behind a slew of goods and services that are rapidly becoming indispensable in today’s world.

Entrepreneurship plays a critical and vital role in the emerging Fourth Industrial Revolution (Industry 4.0) economic dispensation, which is marked by increased digitisation and interconnection of products, value chains, and business models. One such entrepreneur is Tolga Akcay is an entrepreneur with a wealth of experience. Not only is he an excellent business consultant, an expert in digitization, blockchain technology, and artificial intelligence (AI), but he is also a published author, with another series of books set to be released soon after the four he has already published.

He has put his knowledge to paper with the successful books THE BLOCKCHAIN COMPASS – WELCOME TO THE WORLD OF BLOCKCHAIN and THE AI COMPASS – WELCOME TO THE WORLD OF ARTIFICIAL INTELLIGENCE. THE FATE OF GLOBALIZATION – IN THE NEW WORLD ORDER (about the consequences of the Ukraine War, Industry 4.0) by the author is already generating a lot of interest.

Mr. Akcay specializes in developing custom solutions that help businesses succeed; he believes that sharing your knowledge with others enriches us all, so that is exactly what he does. Akcay has established an international network of over 200 companies and freelance experts involved in analysis, programming, enforcement, and marketing. From this network, tailor-made teams are formed to get everyone to their targets and goals more efficiently. This network is still expanding and will do so in the coming years.

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Shotarry | EXCLUSIVE INTERVIEW on How It All Began

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Shotarry (Shota) was born on July 15,1988 in Tbilisi, Georgia. He is currently a photographer and videographer based in Los Angeles. Shota is trained in fine arts with a focus in drawing and painting. After he graduated with honors from the Rustaveli University of Theater and Film, he kick started his career in fashion photography. Hewon The Photo Awards of the tourism department contest. Shota initially worked for Georgian fashion magazines and created video publications for local designer collections. After a successful career launch, he moved to Los Angeles to enhance his skillset and branch out. Shota has had the opportunity to work with influential famous models, actors, brands and stylists i.e Pharrell Williams,Sharon Stone, Busy Philipps, Hilary Duff, Kim Petras, among others

Redx: If you only had one lens, what would it be and why?
Shota: It would be a toss-up between a 24-70 1.8 or a 50mm 1.4 lens. I use these two lenses for 95% of my work.
I think I would lean towards the 50mm because of the diversity. You could create portraits with the lens and more environmental landscapes.

RedX: What drew you to your style of photography?
Shota: Truman Capote has been a huge inspiration and influence on my work.
His composition and timeless lighting are close to perfection. The simplicity of the work is also a huge draw for me.

RedX: What’s the best piece of photography advice you’ve been given?
Shota: Make pictures, the rest will work itself out.

RedX: What’s one thing an aspiring photographer should focus on if they want to make photography a career?
Shota: Put commerce on the same plane as art. In other words, make the business aspect of photography equally as important as the art aspect.

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Why do Companies Monitor Brand Performance to Grow Sales?

Brands who track their growth or decline are in the best position to optimize for success.

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If you aren’t already monitoring how people talk about your brand, you should start now. Brand monitoring allows you to do market research and ensure that your brand remains popular with the target audience.

People will tell you what they like and dislike about you and how you compare to competitors. All of this is valuable information that will assist you in developing your marketing plan.

What Exactly is Brand Monitoring?

Brand monitoring keeps track of how your brand is mentioned in various locations to determine what others think. You’ll gather information, decipher it, and use what you’ve learned by monitoring your mentions.

Brand monitoring has two components: being proactive and being responsive. Being proactive entails listening and using what you learn to make future judgments. For example, if you notice that your customers are using Tik Tok to discuss your business, you should create a profile and post material on the site. Responding and communicating with your audience and those who mention you in real-time is what reactivity entails. Responding to tweets about your brand, whether positive or negative, is an example of being reactive. Brand monitoring allows you to listen to and learn from your audience while actively altering how they perceive your brand.

Brand monitoring necessitates a holistic strategy. Examine what’s good, what’s awful, and what’s ugly. Don’t just listen to what people say that is positive. Negative feedback may be the best method to improve your brand. This also applies if you’re running an Affiliate Marketing business.

Why is Tracking Brand Performance Valuable?

Now that we’ve established brand tracking let’s discuss why it’s a crucial component of any marketing strategy.

Other marketing managers on a typical marketing team have access to various technologies, such as Google Analytics, Ahrefs, and CLEVR AI, to measure their marketing efforts accurately. They may use their software to plan, analyze, and defend their marketing initiatives.

Brand managers are frequently left with nothing more than gut feelings and crossed fingers when tracking their advertising campaigns. Unfortunately, that won’t help the brand scale.

There are tools available to assist you in keeping track of your brand. Brand tracking tools offer more than merely informing you about your brand’s general health.

1. Provides Specific Information About an Abstract Activity

Many brand managers will tell you that keeping track of brand campaigns and marketing initiatives may be difficult. Branding efforts can be more challenging to track than other marketing strategies.

However, utilize a tool to measure your brand’s overall health and performance. As a result, you can obtain more accurate information about the worth and version of your brand.

2. It Allows You to Keep Track of Your Targeted Audience

When developing brand messaging and campaigns, it is critical to identify, define, and compose messages for your unique target audiences. Why waste money reaching out to everyone when you can speak directly to those most interested in your brand?

Brand tracking software lets you learn who your specific target customers are and how they respond to your brand’s communications. Audience characteristics can further break down this data to provide more detailed insights that will assist brand managers in improving future marketing messages.

3. Demonstrates Money Spent on Brand Initiatives is Worthwhile

With accurate data that allows you to calculate Return on Investment (ROI), you can demonstrate that the money spent on brand marketing is put to good use.

You don’t have to speculate on whether the current boost in traffic is due to your most recent brand promotion. Instead, brand tracking allows you to measure your marketing effort’s performance and overall success precisely.

4. Track Key Performance Indicators (KPIs) with Ease

Key performance indicators (KPIs) such as brand awareness, perception, consideration, affiliations, usage, and more become clear with brand tracking. Brand managers can utilize this data to learn how their target consumers feel about their brand and what they know, what they enjoy, and how they use it.

Some brand tracking solutions also allow you to personalize measuring key performance indicators (KPIs), allowing brands to focus on the most critical metrics in their marketing plan. With this type of data, brand managers can gain helpful insights that will help them communicate with their target consumers and demonstrate to their superiors that their marketing efforts are practical.

5. Quickly Maintain Tabs on Competitors

Many brand tracking solutions also allow you to monitor how your top competitors perform. This makes it easier to see where you’re outperforming them or vice versa.

If you know how well your competitors are appealing to your target customers, you can create more robust, more effective marketing campaigns and concentrate on increasing brand loyalty.

Conclusion

Brand monitoring is a helpful tool for marketers since it informs them about how others perceive their brand. From enterprise brands to artists, there are tools to help stay on top of growth. In addition, it employs tactics that enable flexible strategic planning and active brand reputation management. If you track the right information and act on what you learn, you can optimize to make your brand more successful.

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