The future is now has never been more realized with the Louis Vuitton 2054 ski collection by Virgil Abloh.

For the second Louis Vuitton 2054 collection – part of
Pre-Spring 2021 – Men’s Artistic Director Virgil Abloh expands
his experimentation with functional fashion to a bigger scale.
First launched in 2019 as a luxury lifestyle line devoted to
performance and tech, the collection fuses urban- and activewear
in a contemporary wardrobe founded in adaptable essentials.
This season, LV2054 clarifies its message and extends its reach
in a multi-climatic collection derived from methods used
in professional skiwear. Realised through hyper-materiality,
garments acclimatise to changing weather conditions
in the image of skiing: a temperature drop from mountain top
to upland forest and finally tarn.

HOME » INTERVIEWS » CATCHING UP WITH VIRAL MUSIC SENSATION, CLAIRE ROSINKRANZINTERVIEWS

Catching up With Viral Music Sensation, Claire Rosinkranz

BYMARK BENJAMINNOVEMBER 3, 2020

READ NEXT

A Day Away

Claire Rosinkranz makes it look easy. The sixteen year old rising musician has already unleashed the incidental viral hit “Backyard Boy” and is soon to release a new album after the success of ‘BeVerly Hills BoYfRiEnd.’ In an exclusive interview with RAIN, contributing editor, Sean Weiland, talks with Claire about her penchant for obsessive songwriting and how her musical career became something of a family affair.

Sean Weiland: How was working on the music video for “Backyard Boy”? Did you think that it would become the hit it became? Did you have any expectations?

Claire Rosinkranz: When I was putting the video together, I was pulling random songs that I wanted to put in the EP and “Backyard Boy” was kind of a last minute song where I was writing it during the process of recording the rest of the EP. I thought, ‘Oh, this one’s cool too. It was the last song. Honestly, there were no expectations for any of the songs, but especially “Backyard Boy,” because it was the last one.

And that one ended up doing really well and then the video was kind of a last minute thing too because my uncle came down from Oregon and my cousin came down from New York for it. My uncle drafted a video and my cousin art directed the video and my dad was the producer. 

We basically brainstormed the story that week and they flew out and we shot all of it. Everything was kind of a rush. It’s definitely been a go, go, go situation and super weird to all be happening during quarantine…during a time when you feel like everything should be stopped. It also allowed me to have a lot more time to work and write more music and get more time in the studio to brainstorm ideas for what I want to

@louisvuitton

READ NEXT

Lonely Whispers

The future is now has never been more realized with the Louis Vuitton 2054 ski collection by Virgil Abloh.

For the second Louis Vuitton 2054 collection – part of
Pre-Spring 2021 – Men’s Artistic Director Virgil Abloh expands
his experimentation with functional fashion to a bigger scale.
First launched in 2019 as a luxury lifestyle line devoted to
performance and tech, the collection fuses urban- and activewear
in a contemporary wardrobe founded in adaptable essentials.
This season, LV2054 clarifies its message and extends its reach
in a multi-climatic collection derived from methods used
in professional skiwear. Realised through hyper-materiality,
garments acclimatise to changing weather conditions
in the image of skiing: a temperature drop from mountain top
to upland forest and finally tarn.

@louisvuitton