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Matt Songer Ohio Entrepreneur Shares Strategies For Sticking With A Win/Win Approach When Making Deals



In today’s business world, it’s essential to understand that a win/lose approach is no longer enough. Businesses must strive for a win/win approach to achieve long-term success and partnerships. Matt Songer Ohio admits that maintaining this approach can be challenging in the competitive world of deal-making. However, you can keep a win/win approach with the right strategies in all your business dealings. Here are some strategies that you can use to stick with a win/win approach in making deals.

Strategy #1: Listen

Listening is one of the most critical components of a win/win approach. Many business deals fail because of a lack of effective communication. Listening allows you to understand the other party’s needs and preferences. This way, you can tailor the deal to fit their needs, creating a mutually-beneficial agreement.

Strategy #2: Build Great Relationships

A win/win approach requires a trusting relationship between the parties. Building this relationship takes time, effort, and constant communication. Take the time to show interest in the other party and invest resources to build a solid relationship with them. Doing so creates trust and improves the chances of a successful partnership.

Strategy #3: Stay Focused On The Outcome

It’s easy to get lost in the details when making a deal. Focusing too much on the minute details can shift the focus away from the ultimate goal. Instead, focus on the deal’s outcome, what both parties want to achieve, and the benefits for both parties. Keeping the end goal in mind can help you avoid unnecessary disagreements.

Strategy #4: Be Transparent

Transparency is crucial in any business deal. Being transparent with the other party can help you build a trusting relationship, leading to a mutually-beneficial agreement. Provide transparent and honest information about your intentions, interests, and relevant details that may impact the deal. This way, you can avoid mistrust or misunderstandings, ensuring a smooth sale.

Strategy #5: Show Empathy

Empathy is the ability to understand and share the feelings of others. Empathizing with the other party can help you understand their position better, allowing you to create a better deal. Listen to their story and try to identify with their situation. Demonstrating empathy with the other party can help ease any tension, creating a more relaxed deal-making environment.

Strategy #6: Be Open To Compromise

In a win/win approach, compromise is often necessary. Being open to settlement shows your willingness to work towards a mutually-beneficial outcome. Sometimes, you may need to adjust specific terms of the deal to meet the other party’s needs. Being flexible and willing to compromise can help forge a stronger partnership in the long run.

Strategy #7: Avoid Being Judgmental

It’s essential to maintain a non-judgmental stance when making a deal. Avoid being critical or dismissive of the other party’s beliefs, ideas, or opinions. Instead, stay open to different perspectives and try to see things from their point of view. Being non-judgmental can help you achieve a more collaborative and productive relationship with the other party.

Strategy #8: Be Patient

Dealmaking can often take longer than expected, so patience’s essential. Rushing a deal can result in a suboptimal agreement that may not meet the needs of either party. Take the time to work out the details, and don’t compromise on things that matter. This way, you’ll be able to create a deal that benefits both parties and is sustainable in the long run.

Strategy #9: Avoid Making Assumptions

Assumptions can be a deal-breaker. Assuming that you know what the other party wants, or needs can be disastrous. Instead, rely on open and honest communication to uncover what each party wants from the deal. Avoiding assumptions can help you create an agreement that meets the needs of both parties and is more likely to be successful.

Strategy #10: Keep The Lines Of Communication Open

It’s essential to keep the lines of communication open at all times. Effective communication is the cornerstone of the win/win approach; successful deal-making is impossible without it. Ensure that communication is frequent, clear, and consistent, and be ready to take feedback from the other party. This way, you can proactively address any challenges, avoid misunderstandings, and create a more productive and successful relationship with the other party.

Strategy #11: Consider All Options

When making a deal, it is essential to consider all available options. It is easy to become fixated on one approach, but this can limit your chances of discovering the best possible outcome. Instead, explore multiple scenarios and alternatives. This will help you find more creative solutions that benefit both parties and create a stronger partnership.


Matt Songer Ohio understands that mastering the art of deal-making can be challenging, but sticking to the win/win approach ensures long-term success. The strategies above can help you maintain a win/win approach in all your business dealings. Remember, the key is to listen, build trust, stay focused, be transparent, show empathy, be open to compromise, avoid being judgmental, be patient, avoid assumptions, keep communication lines open, and consider all options. Following these strategies’ll create more robust, productive, and long-lasting partnerships.


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