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Michael Gorton, The Journey of a Serial Entrepreneur

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Revolutionizing Health, IT, Energy & Space Industries

Those who believe in hard work, and persistence know that in this world, you can still come from almost nothing and accomplish much.  Michael Gorton worked in any job he could get to pay his way through college.  With jobs that spanned from ditch digging, to short order cook, cashier in an all-night store, and construction Michael was always willing to take whatever was available to pay the rent, food and college tuition.  Those kinds of tasks would build the foundation upon which Gorton would accomplish much. After college, he took a job working as a young engineer in corporate America, but that job did not provide enough challenge, so he set off to become an entrepreneur. A typical corporate workday starts at nine in the morning and ends by five in the evening.  Not so for the entrepreneur, where success comes only from a level of persistence that spans 24 hours a day, seven days a week. Starting and growing a company is more like raising a child than working a nine-to-five job.

Michael Gorton, A Man of High Intellect

Innovator, bestselling author, and serial entrepreneur Michael Gorton paved a path for himself by building a solid and diversified education base.  Alongside his bachelor’s in electrical engineering and Physics, Gorton minored in English.  He then went on to graduate school in Physics and Space Science. When those were done, he shifted to law, where he earned his Juris Doctorate at night while working full time as an engineer. His degrees were earned at some of the most competitive institutions in the world: Texas Tech, University of Texas, and Texas A&M.  Looking back, he constantly gets to enjoy the rivalries between those schools in both academics and collegiate sports.

Industry Experience

Michael has led companies that have transformed their industries throughout his executive career. These companies include Internet Global, Teladoc, Palo Duro Records, Principal Solar, Back To Space, and Recuro Health. The pioneering work of Michael and his team at Teladoc literally created an industry now worth a quarter of a trillion dollars worldwide. 

Books and Awards

As a best-selling author and industry leader, he has published over 30 white papers, 100 articles, and five novels. The novels span the genres from thriller, to inspirational, to science fiction and historical fiction.  His historical fiction: Forefathers and Founding Fathers, tells a fascinating tale from the early colonial period in America.  It became an Amazon #1 bestseller and won several literary awards.  In 2018, Gorton brought in two co-authors to pen his business book: Broken Handoff, which Book Genius ranked as the #1 M&A Business book of 2019. Broken Handoff provides lessons for entrepreneurs and investors on how to increase the success rate in transactions.

Sports Enthusiasm

He has run eighteen marathons, earned a black belt in karate and Kenpo, and has completed a 4,800-mile bicycle trip across the nation. When his kids were young, the family set a goal of seeing America by climbing the highest point of elevation in each of the 50 states. Some of those highpoints are small and easy, like Florida, which is a roadside park, and some are extremely challenging, like the mountains in the Rockies and the western Cascades.  Michael used those adventures to teach his children that it is not about climbing a mountain, but instead about learning to do something that is truly difficult.

Back to Space LLC

Among Michael’s many accomplishments is working with Danielle Roosa, granddaughter of Lunar Apollo Astronaut: Stuart Roosa, in the founding of Back To Space, LLC (B2S).  The team managed to attract living legend astronauts from the Apollo era, including Buzz Aldrin, Walt Cunningham, and Charlie Duke. In this way, Michael expresses his passion for the exploration of space while educating and inspiring people worldwide – all in a for-profit business model.  The company has embarked on building the Lunar Landscape Experience, which will become one of the most unique, entertaining, and remarkable destinations in the world. Construction on that facility is slated to begin soon.  Back To Space team is looking for sponsors and interested parties to participate in the process, so reach out to Michael if you are interested in this area!

Internet Global and Principal Solar

Principal Solar led the charge in education and construction of the Solar industry as solar cells dropped in price and became cost-competitive with mainstream energy production.  The company designed and built several hundred megawatts of solar, capable of powering approximately 70,000 homes in the United States. 

In the early 90s, almost no one knew what the internet was.  Gorton would go to Rotary Clubs, Chambers of Commerce, and any other organization to give speeches and inspire people to “sign on to the internet!”  Plenty of people thought he was a kook, and some saw him as a visionary.  Now, it is difficult to imagine anyone who does not use the internet every single day.  Along with providing simple internet access, Internet Global developed the world’s first high-speed DSL network. He also led one of the country’s first national VoIP networks. Through his efforts, Michael built a company that became North Texas’ #1 internet provider, created an industry, and delivered one of the most transformation engines the world has ever seen. 

Recuro Health and Teladoc

The history of telemedicine goes all the way back to the 1960s when Jay Sanders built the first prototype. It was almost 40 years later before Michael joined forces with medical doctor Byron Brooks to form Teladoc.  In the early days, not only did the Teladoc team have to build everything, but they also had to navigate the waters of regulatory bodies that wanted to close Teladoc and toss Gorton in prison for building the company.  In this post-Covid era, it is impossible to imagine a world without telemedicine! Teladoc has been named by MIT as one of the 50 smartest companies in the world and is now a $20+ billion-dollar company, leading a quarter trillion-dollar industry.  For Gorton, the next step in healthcare is building a company that changes everything again.  He began that process by forming Recaro Health, alongside some of the telemedicine pioneers.  This time, amongst the lofty goals, is improving lifespan and greatly lowering the incidence and severity of major diseases like cancer.

Tips to Become a Successful Entrepreneur

Entrepreneurs face several challenges. Even if you are an experienced entrepreneur, you will still have to face challenges like establishing a brand, matching or exceeding the competition, and retaining profits. Michael was always an observer, and this quality was innate in him. He is even passing on his wisdom to the next generation of entrepreneurs by mentoring them.  His most important advice to entrepreneurs is that you must start with a good plan, surround yourself with great people and never give up.  Gorton is fond of saying that building a company should not be about building your personal ego.  Along the way, every entrepreneur will need to clean the toilets while planning billion-dollar deals.  The ones who insert their egos will probably fail, and the ones who stay focused, have a high probability of success.

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