The Women’s National Basketball Association (WNBA) has renewed its partnership with Prime Video, ensuring that fans of women’s basketball will have access to live games on the Amazon-owned streaming platform through the 2025 season. This agreement reaffirms Prime Video’s commitment to showcasing top-tier women’s sports content by televising 21 games, including the highly anticipated Championship Game of the WNBA Commissioner’s Cup.

A Boost for Women’s Basketball Visibility

The collaboration between Prime Video and the WNBA arrives at a pivotal moment for the sport, coinciding with the entry of celebrated college athletes Caitlin Clark from Iowa and Angel Reese from LSU into the professional arena. These new talents are expected to draw increased attention to the league, benefiting from the extended reach and accessibility that streaming on Prime Video offers.

Future of Sports Streaming

Charlie Neiman, head of sports partnerships for Prime Video, expressed enthusiasm about the ongoing partnership, emphasizing the platform’s dedication to highlighting the achievements of women in sports and expanding the WNBA’s visibility to a broader audience. This deal not only supports the growth of the WNBA but also underscores the evolving landscape of sports consumption, with digital platforms playing a crucial role in reaching fans worldwide.

The WNBA’s collaboration with Prime Video is part of a broader strategy to enhance the league’s media presence and engage with a diverse fan base. Colie Edison, WNBA’s chief growth officer, highlighted the importance of Prime Video’s commitment, particularly its role in broadcasting the Commissioner’s Cup Championship Game, a key component of the league’s efforts to innovate and attract viewers.