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Producer Spotlight: Interview With Buzzing Music Producer The ATG

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Firstly, give us some background info as it relates to who you are?

The ATG: To start off, I’m currently 23 years old and I was born and raised in the Metro Detroit area. I first started dabbling with music composition and production approximately seven years ago. I actually have always wanted to be a director of a film before venturing into music production. However, I felt that film direction was intimidating since it seemed like it needed a lot of resources and a lot of talent to work with. As a young kid, this all seemed intimidating to me so I began to actually lose motivation in pursuing this dream of mine. If there is something you should know about me: it’s that I’m truly an overall creative. What I mean by this is that I have an active interest in nearly every creative field whether that is film, music production, graphic design, fashion, and even cooking. So, I’m really guiding the creative process of each project I’m involved with to the best of my ability. Anyways, to return to my original point, I eventually found out that Kanye West, one of my favorite artists, actually utilized samples to create music. I had become a devout fan of music around eighth grade, so I figured I could maybe try my hand at music if film seemed out of reach. I eventually grew tired of using samples as I wanted to have more creative control over my compositions. 

So, using the internet I taught myself some basic music theory. So while I’m flattered to hear that a lot of people think I use samples, I actually compose everything myself. I later realized that music is incredibly powerful as I noticed how it could change one’s mood, demeanor, and even persona upon a single listen. That’s when I realized that music and film were incredibly similar in many regards and I plunged into music even deeper. When it comes to all my creative endeavors, I would like to say that I am hyper-attentive to detail and quality. Well, this is not only true for my creative endeavors but also for my regular life, which actually can make life harder than it needs to be. Like many creatives, I’m a reserved individual who basically lives like a recluse only coming out when I need to. I also have passions outside of the creative field. I am an avid reader who loves reading about biology, history, and politics. In fact, as a kid, I wanted to be a paleontologist. I even uncovered a Triceratops shoulder bone back in fourth grade in the hell creek formation in Montana. So, fittingly I actually have a bachelor of sciences in biological sciences as I felt that music production doesn’t need a degree but a career in the sciences does. Above all, I would say that my biggest interest in life is learning new things and concepts.

What is the significance of your stage name/persona?

The ATG: Quite simply, The ATG really stands for my initials. Referring to myself as “The ATG” as opposed to “ATG” creates a more enigmatic aura which is rather fitting for the type of music I would like to create. The ATG is also a stage name that can be utilized in multiple genres of music, and this is important as I do indeed plan on exploring genres outside of hip hop.

What style of music do you focus on?

The ATG: I primarily focus on hip hop and film score. More specifically, I’m focusing on developing a well-integrated fusion of the two genres of music. I also draw inspiration from ambient and classical music, which does overlap with film score to some capacity. This is not to say that I don’t dabble with other genres such as pop or even house music. I’m actually working on producing some pop songs, which you will just have to wait to hear.

How would you describe the signature sound of your production company?

The ATG: The signature sound of my production is generally inspired by film score and classical music coupled with hip hop percussion. Given how influenced I am by the film, I would characterize my production as being both dramatic and opulent. The production for much of my work tends to be tonally dark and usually conveys a somber mood. For that reason, I think a good umbrella term to describe my production style would be gothic. I have also crafted a nightmarish sound that is both dreamlike and unsettling making use of atonality to great effect and coupling that with hip hop style percussion. Another sound of mine is definitely inspired by 1980’s synth pop, although I must state that I have yet to release these songs. 

Overall, I would say that my signature sound revolves around experimentation with multiple genres while having hip hop style percussion be the anchoring force for my productions. When it comes to boom bap and west coast style drums, I am incredibly particular about the quality and groove of my drums. Despite the fact that I diverged from the original question, I think I would quite simply describe my signature sound as opulent. It is opulent in the sense that I do my best to ensure that each instrument is working towards the betterment of the composition of the song, and in fact, I often take instruments out if I feel that I feel like they don’t fit in. I also do my best to ensure that the mix is as clear as possible to further the idea of opulence. So, the reason my signature sound is opulent really comes down to the attention to detail and the level of care I put into my production.

Who or what are your influences?

The ATG: Musically, I have a large gamut of influences. For instance, some of my influences include Dr. Dre, Kanye West, Philip Glass, Eminem, The Weeknd, György Ligeti, Metro Boomin, Boi-1da, Hans Zimmer, Philip Glass, Travis Scott, Brian Eno, Daft Punk, Portishead, and John Williams. Perhaps more interestingly, I am also heavily inspired by forms of pop culture such as film, comic books, video games, and mythology. For example, I am inspired by the eerie stillness present in many Stanley Kubrick films, and more contemporary works such as The Lighthouse directed by Robert Eggers. Ultimately, I see music as a storytelling medium, so I’m trying to create a sonic landscape that can help transport the listener to a different world. I’m also influenced by my personal life in terms of my ideology and some of the difficulties I have faced. Now, I can’t reveal too much about my personal life just yet, that’s just something that will be unveiled at the proper time.

What project or projects are you working on?

The ATG: My first entry into the music industry was my production on the single “Strong Enough” by Swifty McVay of D12 fame for the Devil’s Night soundtrack. I have produced three songs so far that will land on the Trap City soundtrack. In fact, the music video for the lead single “Paranoid” for the upcoming film Trap City was released recently. It is also very much a possibility that I may work with a rap titan to create three more tracks for the Trap City soundtrack, so hopefully, it comes to fruition. Circling back to Devil’s Night, I am currently working on creating new songs in addition to a remix of “Strong Enough” for a deluxe edition of the soundtrack. I am also in charge of creating a remix of the theme song of an upcoming film called 18 ½ which largely features a bossa nova inspired soundtrack. I am also not only a producer but also a vocalist on the song “You’re Not Alone” which will be featured on the soundtrack of the film AM Radio.  Lastly, I’m always continuously developing prototypes of songs that I could envision on various different conceptual albums

How can an artist get in contact with you? 

The ATG: For now, the best way would be to simply send me an email at ashwintganesan@gmail.com. Another way of getting in touch with me is by contacting me through social media platforms such as Instagram, Twitter, and Facebook.

What type of software/ hardware do you use? 

The ATG: I use Fl Studio 20 as my base digital audio workstation with the addition of a multitude of third-party plugins from companies such as Native Instruments, Fabfilter, Spitfire Audio, Arturia, Soundtoys, iZotope, and Brainworx. My audio interface as of now is the Focusrite Clarett 2Pre USB and attached to the audio interface are the Adam A7X studio monitors. I make use of the Nektar Impact LX49 midi keyboard to assist in the music composition process. The most important hardware I have would probably be my brain as software and hardware will be useless without the guidance of the human mind.

What artists are you working with?

The ATG: I have worked with Omar Gooding, Sa-Roc, Swifty McVay, Leslee Lewis, and G.V. Prakash. I’m currently in the process of getting in touch with A-lister artists, so be on the lookout.

Do you have a publishing deal or are you self-published?

The ATG: Currently, KYYBA has a publishing deal with Sony’s Orchard division. This is not to say I’m opposed to getting a publishing deal with a major label down the road.

If you could change one thing about the music industry, what would it be and why? 

The ATG: The music industry is too focused on finding pre-packaged artists as the prior question states. The problem with this is it minimizes the incentive for an artist to take artistic risks as it is difficult to sell something to the audience which they never knew they needed to hear in their life. So, I feel like a lot of artists are a bit generic because of this pressure to come in pre-packaged. It’s simpler to create an appealing package when following the pathway of already successful artists. Labels are really only hurting themselves by not wanting to invest in artists because a still developing artist may have untapped potential that could result in something truly legendary. In the end, many of the artists we all remember are the ones who were willing to experiment. Since many artists are really unable to truly express themselves due to this need to conform, it’s difficult for music to continuously advance. I would also like to state that a lot of artists do not have the financial ability to establish themselves despite whatever talent they may have, so it really is disheartening that labels expect artists to come prepackaged.

What direction do you see rap music taking in the future?

The ATG: I believe that there is going to be a resurgence of 90’s inspired hip hop in the near future, given the current wave of “retro revival”. I also have noted that the average bpm/tempo of rap music has been steadily increasing, so I suspect that there is going to be a shift away from the slower more “wavy” trap beats that have been dominating the airways. Rap and pop music have also intertwined at an increasing rate, so I would not be surprised if rappers start utilizing disco-inspired production. More realistically, I see rap music incorporating 80’s style production since that seems to be the prevalent sound at the moment. Eventually, I think melodic rap music will fully converge with pop music, and grittier rap music will become more prominent as a result.

What are your goals?

The ATG: Well, I have multiple goals with regards to the music industry. The first goal would be to have my production style be both well-known and well regarded by both the industry and the general public. So, I’m considering releasing a project with artists I respect in order to really establish myself in the industry. I would then hope that artists will begin contacting me in order for me to provide production for their projects. I definitely intend on supervising an artist’s entire album from a production standpoint, really helping to guide the project by either directly contributing or making important decisions in service of the overall purpose/theme of the project on hand. This is to say that I intend on helping craft a characteristic sound for an artist’s albums that best present their message(s). 

More importantly, I plan on being a recording artist who is able to both rap and sing. I feel this way because I believe that I have unique projects in mind that I don’t see any other artists making. I have already begun the development of some conceptual albums each one with a central theme and fantastical setting. I’ve been planning to create a truly epic album of fantastical proportions centering around a character based on the fallen angel and dark lord archetypes with fitting production. I would say think of Paradise Lost by John Milton, Dante’s Inferno, Lord of the Rings combined with hip hop and you’ll have a rough idea of what I’m trying to accomplish. So, it’s sort of like method acting combined with rap music in many ways. I’m truly excited to bring this dream to life one day.

Which artists or producers you would like to collaborate with in the future?

The ATG: I would love to work with Dr. Dre, Dua Lipa, Travis Scott, The Weeknd, Drake, Brian Eno, Eminem, Future, Metro Boomin, Portishead, Hans Zimmer,  Illangelo, just to name a few.

Any shout outs? 

The ATG: I would like to give a shout-out to my mom for always encouraging me to be creative and more importantly myself. I would also like to give a shout out to my dad for giving me the confidence to take a shot at the music industry. It might be strange to say this but I want to also give a shout out to anyone who may have doubted me in the past as I’ve found this to actually be incredibly motivational in a strange way.

Paranoid Music Video | Trap City | Omar Gooding | GV Prakash | Sa-Roc | The ATG

YouTube: https://www.youtube.com/watch?v=uRhrsDQsYkI

The ATG Facebook: https://www.facebook.com/theoneatg

The ATG Twitter: https://twitter.com/TheOneATG

The ATG Instagram: https://www.instagram.com/theoneatg/

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Music

MPM Producer – The All-in-one Producer will soon Introduce a New Genre

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Marco Parro aka MPM Producer official picture in blue jacket

There are many people in the music industry who are stunning the world with their extraordinary talents. Some people have great writing skills, some have incredible production, and some are experts at creating catchy beats. However, it is rare for someone to have all these skills. MPM Producer of the day is one of those rare stars who is multi-talented, versatile and attempting to bring something new to the industry.

Who is MPM Producer?

Marco Porrá, also known as MPM Producer, is a contemporary artist that creates and blends his own music. He was passionate about music from a young age. He studied electronic music and sound engineering to get better at making music and make a career out of it. While studying there, he became a member of “Wallcrush,” a punk rock band. Since then, he has developed a desire to create a new genre by combining two genres in order to make the music industry more flexible. MPM spent 10 fantastic years being a part of the “Wall Crush” and earning a lot of fame and respect. The years that followed were spent in his own studio, recording and creating music for a variety of reasons. After that, and after gaining some experience, MPM Producer becomes a project in its own right. 

The Work of MPM Producer

MPM Producer has shown his great skills in music production by releasing a number of tracks and albums. He had multiple hits like “Roller Coaster”, “Lives on Air”, “Getting Over You”, and many more. MPM Producer’s latest album, ‘London Chronicles’, released in 2021, is a genre mashup thrill journey that blends Italian hip hop, classic rock, and punk. The singles “Venom” and “The Conformist” are the hits of the album. The MPM Producer raps in his native tongue before switching to English on the hook of the track ‘Venom’. On the other hand, he takes digs at other rappers and controls freaks in general in ‘The Conformist.’ Both of these songs got a lot of appreciation from his audience and made an incredible turn for MPM’s fame.

Another hit project of MPM’s is his debut EP “Reborn,” which he released in May 2020. He showed off his fine skills of songwriting, recording, and producing incredibly. People loved it due to all its components, especially the amazing lyrics. He also released a Rap Version of Reborn which got more listeners than the original song.  

Moreover, MPM runs various music enterprises, such as Virgo’s Revenge: EDM music; Kimo Shabi: music for meditation, relaxation, and focus; and Mark Willput: music for media.

Future Plans

From the beginning, MPM’s goal was to combine punk rock intensity with new genres, attitudes, and production. He is continuing his struggles to make more music of this kind to entertain his audience and give something new to the industry and its people.

Conclusion

MPM Producer is one of the most talented artists in the industry who is not only into music for the sake of fame and fortune but also to create something new. Something of quality that can be enjoyable for music lovers. For this purpose, he learned all the music producing skills, including songwriting. His number of followers and fans is proof that he is becoming successful. The artist has over 300 monthly listeners merely on Spotify. You can enjoy his songs on Spotify. Keep following MPM on Instagram for more updates.

Also Read: ASTARRBOY on How to Disrupt the Music Industry in 2022

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Chucky Royale is here to represent his Jamaican culture in his song “Chawp Chawp.”

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Chucky Royale, originally from St. Ann, Jamaica, moved to Florida when he was sixteen years old. He is currently based in Orlando, Florida. And, as he approached adulthood, he took extreme steps toward his future, much like many other teenagers trying to find their identity. He was proactive and combined his love of music with the two cultures he had grown up around: Jamaican Dance Hall and Underground Rap, which solidified his sound and distinct musical taste.

Chucky has found solace in bridging these two genres, and it appears that this is just the beginning. As this mash-up of genres becomes more popular, Chucky Royale has already carved out his own path, combining the wit and lyrical elevation of Underground Rap with the bounce and pop of Jamaican Dancehall.

Chucky is still establishing himself as an artist, with only a handful of singles released, but if we can hope for anything like what we just witnessed from his most recent release, “Chawp Chawp,” we are in for one eternal damnation of an artist on the rise. As “Chawp Chawp” channels the perfect part of an elevated party, as the song is all about having lived your life to its fullest and not missing any blessing or occasion, you must “Chawp Chawp” because it may pass you by quickly. Chucky Royale’s Dance Hall beats sparkle magnificently against his poetic maliciousness in “Chawp Chawp,” making it a fun, witty, and all-around ass-shaker.

This project was inspired by his Jamaican party culture. He explained. “A fun night out with my people.” Growing up in Jamaica, going to parties and celebrations are ingrained in our culture. As a result, this song portrays how we party and get down.you can listen to his song on spotify.

The song, which is inspired by his Jamaican roots, is a trailblazer – from the sonic appeal to the incorporation of melodies to his elaborately shaped lyrical content, the chop handles exemplify a boisterous and unflustered vibe. His patois voice intonation is uncontainable, mature, and somehow keeps you coming back for more, while the music injects a cheerful, inviting, and subtle feel.

It makes perfect sense when he describes his music as a combination of dancehall and underground rap – but he maintains a completely unique style, which adds a notable authenticity to his music.

His music gives listeners a mellow, upbeat vibe.He would categorize it as New Age Dancehall music with an emphasis on incorporating Rap and Hip Hop culture.Half of his music will make you want to get up and dance, while the other half will make you think and hold some life meditations.

This music video will be released on March 18, 2022. Chucky Royale executive produced the entire music video. This music video features a small outro from the solo tract test drive and was recorded in Orlando, FL. Fans adore it, and it is currently the most viewed video on Chucky Royale’s YouTube channel. This incredible track was created by a Test Drive. If you want to learn more about Chucky Royale, you can follow him on Instagram and facebook.

Also Read: “Edurk Black Pablo”: Taking over the music industry with indie label “Awol GCode Promotions”

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ASTARRBOY on How to Disrupt the Music Industry in 2022

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ASTARRBOY's picture

It’s easy to lose motivation, especially when attempting to break into the music industry, but maintaining a positive mental attitude is just as crucial as producing a strong physical output. But how are you going to accomplish it? Let’s hear it from Arman Changulyan, a well-known hip-hop musician throughout the world. ASTARRBOY is his showbiz moniker. He was reared in and around Los Angeles. When he was 14-15 years old, he began recording tunes! It began as a pastime, but as he began to release songs and gain popularity on social media, he realized it might turn into a job. When he was 18 years old, he released his debut song. ASTARRBOY values feedback on his work but is unconcerned with song criticism. It motivates him to work even harder!

Use social media wisely

According to ASTARRBOY, if you’re seeking to break into the music industry as an artist, you should market your songs in any manner imaginable. He has about 26,000 Instagram followers. He has over 100 thousand streams in over 70 countries after posting his tracks on Spotify and Apple Music. One of the most effective methods to spread your message is through social media. Facebook, Instagram, and Twitter, in particular, are wonderful candidates for musicians to market their music online because they are free! You may also market your content to a certain demographic. His humble background taught him to be thankful for what he has now while being humble. At the age of 19, ASTARRBOY began releasing songs. Because of his songs and prominent social media presence, he has enjoyed significant success as a musician. His next move will be to develop a YouTube page where he will upload additional music videos as well as behind-the-scenes films of his profession and personal life.

Also Read: From Artiste to Ambassador, R&B Singer Roy Simmons is Expanding His Portfolio Into The Influencer Marketing Lane

Creating your press pack 

Of course, you want to get recognized because you want to be successful and have record labels sign you, but you’ll need a CV just like everyone else seeking for a job. Your press kit is your CV as an artist. According to ASTARRBOY, this is the portfolio that encompasses everything about you as a performer. Among the artists with whom he has worked are 24Hrs, Vory, Nessly, Guap Tarantino, and others. People he used to listen to are now his collaborators. A press pack, according to him, should include your demo CD, a history of the act, styles and influences, a typical set list, and a high–quality photo. Because you’ll be sending it to record labels along with your demo CD, it has to be polished. He feels that in the music industry, contacts are more crucial than in any other industry. He enjoys receiving praise from his peers and working on songs with them.

Play in front of crowds

To begin with, you can’t be too fussy about where you want to play your music if you want to get recognized, according to ASTARRBOY. Take advantage of anyone who is ready to give you time to perform. Any experience is beneficial, so attempt to secure a regular slot at a venue to boost your local profile. Playing at a range of locations also allows you to better understand the sort of crowd you draw to a venue and adjust your performance accordingly. If you’re just getting started, look for smaller engagements like Open Mic evenings before moving on to bigger venues.

Convey maturity 

It’s crucial to be professional as a person, especially while attending music events, in addition to sounding well when you play. Always come across as professional, according to ASTARRBOY, if you want to create relationships with people and be noticed in the music industry. If it’s a performance, be on time, courteous, and well-rehearsed. Shake hands to show that you’re confident and courteous.

Practicing your skills

When it comes to practicing, you must put in the time if you want to be noticed — even the finest singers, for example, take frequent warm-ups to aid with breath control and pitching. ASTARRBOY suggests that you consider not just how much you practice, but also how you practice. During your practice sessions, make sure you’re attentive and productive. If you’re a singer, practice vocal exercises on a daily basis, and if you’re a musician, keep practicing those scales! Getting a trained tutor who is knowledgeable about the instrument will also assist you in building an exceptional approach that will help you stand out.

Staying motivated 

ASTARRBOY feels that if you don’t have any true ambition, you won’t get very far in the music industry. Never expect someone else to get you recognized on your behalf. There are hundreds of people who could be willing to help you. Begin by advertising your music online, and then consider taking it to the next level to gain recognition.

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