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Producer Spotlight: Interview With Buzzing Music Producer The ATG

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Firstly, give us some background info as it relates to who you are?

The ATG: To start off, I’m currently 23 years old and I was born and raised in the Metro Detroit area. I first started dabbling with music composition and production approximately seven years ago. I actually have always wanted to be a director of a film before venturing into music production. However, I felt that film direction was intimidating since it seemed like it needed a lot of resources and a lot of talent to work with. As a young kid, this all seemed intimidating to me so I began to actually lose motivation in pursuing this dream of mine. If there is something you should know about me: it’s that I’m truly an overall creative. What I mean by this is that I have an active interest in nearly every creative field whether that is film, music production, graphic design, fashion, and even cooking. So, I’m really guiding the creative process of each project I’m involved with to the best of my ability. Anyways, to return to my original point, I eventually found out that Kanye West, one of my favorite artists, actually utilized samples to create music. I had become a devout fan of music around eighth grade, so I figured I could maybe try my hand at music if film seemed out of reach. I eventually grew tired of using samples as I wanted to have more creative control over my compositions. 

So, using the internet I taught myself some basic music theory. So while I’m flattered to hear that a lot of people think I use samples, I actually compose everything myself. I later realized that music is incredibly powerful as I noticed how it could change one’s mood, demeanor, and even persona upon a single listen. That’s when I realized that music and film were incredibly similar in many regards and I plunged into music even deeper. When it comes to all my creative endeavors, I would like to say that I am hyper-attentive to detail and quality. Well, this is not only true for my creative endeavors but also for my regular life, which actually can make life harder than it needs to be. Like many creatives, I’m a reserved individual who basically lives like a recluse only coming out when I need to. I also have passions outside of the creative field. I am an avid reader who loves reading about biology, history, and politics. In fact, as a kid, I wanted to be a paleontologist. I even uncovered a Triceratops shoulder bone back in fourth grade in the hell creek formation in Montana. So, fittingly I actually have a bachelor of sciences in biological sciences as I felt that music production doesn’t need a degree but a career in the sciences does. Above all, I would say that my biggest interest in life is learning new things and concepts.

What is the significance of your stage name/persona?

The ATG: Quite simply, The ATG really stands for my initials. Referring to myself as “The ATG” as opposed to “ATG” creates a more enigmatic aura which is rather fitting for the type of music I would like to create. The ATG is also a stage name that can be utilized in multiple genres of music, and this is important as I do indeed plan on exploring genres outside of hip hop.

What style of music do you focus on?

The ATG: I primarily focus on hip hop and film score. More specifically, I’m focusing on developing a well-integrated fusion of the two genres of music. I also draw inspiration from ambient and classical music, which does overlap with film score to some capacity. This is not to say that I don’t dabble with other genres such as pop or even house music. I’m actually working on producing some pop songs, which you will just have to wait to hear.

How would you describe the signature sound of your production company?

The ATG: The signature sound of my production is generally inspired by film score and classical music coupled with hip hop percussion. Given how influenced I am by the film, I would characterize my production as being both dramatic and opulent. The production for much of my work tends to be tonally dark and usually conveys a somber mood. For that reason, I think a good umbrella term to describe my production style would be gothic. I have also crafted a nightmarish sound that is both dreamlike and unsettling making use of atonality to great effect and coupling that with hip hop style percussion. Another sound of mine is definitely inspired by 1980’s synth pop, although I must state that I have yet to release these songs. 

Overall, I would say that my signature sound revolves around experimentation with multiple genres while having hip hop style percussion be the anchoring force for my productions. When it comes to boom bap and west coast style drums, I am incredibly particular about the quality and groove of my drums. Despite the fact that I diverged from the original question, I think I would quite simply describe my signature sound as opulent. It is opulent in the sense that I do my best to ensure that each instrument is working towards the betterment of the composition of the song, and in fact, I often take instruments out if I feel that I feel like they don’t fit in. I also do my best to ensure that the mix is as clear as possible to further the idea of opulence. So, the reason my signature sound is opulent really comes down to the attention to detail and the level of care I put into my production.

Who or what are your influences?

The ATG: Musically, I have a large gamut of influences. For instance, some of my influences include Dr. Dre, Kanye West, Philip Glass, Eminem, The Weeknd, György Ligeti, Metro Boomin, Boi-1da, Hans Zimmer, Philip Glass, Travis Scott, Brian Eno, Daft Punk, Portishead, and John Williams. Perhaps more interestingly, I am also heavily inspired by forms of pop culture such as film, comic books, video games, and mythology. For example, I am inspired by the eerie stillness present in many Stanley Kubrick films, and more contemporary works such as The Lighthouse directed by Robert Eggers. Ultimately, I see music as a storytelling medium, so I’m trying to create a sonic landscape that can help transport the listener to a different world. I’m also influenced by my personal life in terms of my ideology and some of the difficulties I have faced. Now, I can’t reveal too much about my personal life just yet, that’s just something that will be unveiled at the proper time.

What project or projects are you working on?

The ATG: My first entry into the music industry was my production on the single “Strong Enough” by Swifty McVay of D12 fame for the Devil’s Night soundtrack. I have produced three songs so far that will land on the Trap City soundtrack. In fact, the music video for the lead single “Paranoid” for the upcoming film Trap City was released recently. It is also very much a possibility that I may work with a rap titan to create three more tracks for the Trap City soundtrack, so hopefully, it comes to fruition. Circling back to Devil’s Night, I am currently working on creating new songs in addition to a remix of “Strong Enough” for a deluxe edition of the soundtrack. I am also in charge of creating a remix of the theme song of an upcoming film called 18 ½ which largely features a bossa nova inspired soundtrack. I am also not only a producer but also a vocalist on the song “You’re Not Alone” which will be featured on the soundtrack of the film AM Radio.  Lastly, I’m always continuously developing prototypes of songs that I could envision on various different conceptual albums

How can an artist get in contact with you? 

The ATG: For now, the best way would be to simply send me an email at ashwintganesan@gmail.com. Another way of getting in touch with me is by contacting me through social media platforms such as Instagram, Twitter, and Facebook.

What type of software/ hardware do you use? 

The ATG: I use Fl Studio 20 as my base digital audio workstation with the addition of a multitude of third-party plugins from companies such as Native Instruments, Fabfilter, Spitfire Audio, Arturia, Soundtoys, iZotope, and Brainworx. My audio interface as of now is the Focusrite Clarett 2Pre USB and attached to the audio interface are the Adam A7X studio monitors. I make use of the Nektar Impact LX49 midi keyboard to assist in the music composition process. The most important hardware I have would probably be my brain as software and hardware will be useless without the guidance of the human mind.

What artists are you working with?

The ATG: I have worked with Omar Gooding, Sa-Roc, Swifty McVay, Leslee Lewis, and G.V. Prakash. I’m currently in the process of getting in touch with A-lister artists, so be on the lookout.

Do you have a publishing deal or are you self-published?

The ATG: Currently, KYYBA has a publishing deal with Sony’s Orchard division. This is not to say I’m opposed to getting a publishing deal with a major label down the road.

If you could change one thing about the music industry, what would it be and why? 

The ATG: The music industry is too focused on finding pre-packaged artists as the prior question states. The problem with this is it minimizes the incentive for an artist to take artistic risks as it is difficult to sell something to the audience which they never knew they needed to hear in their life. So, I feel like a lot of artists are a bit generic because of this pressure to come in pre-packaged. It’s simpler to create an appealing package when following the pathway of already successful artists. Labels are really only hurting themselves by not wanting to invest in artists because a still developing artist may have untapped potential that could result in something truly legendary. In the end, many of the artists we all remember are the ones who were willing to experiment. Since many artists are really unable to truly express themselves due to this need to conform, it’s difficult for music to continuously advance. I would also like to state that a lot of artists do not have the financial ability to establish themselves despite whatever talent they may have, so it really is disheartening that labels expect artists to come prepackaged.

What direction do you see rap music taking in the future?

The ATG: I believe that there is going to be a resurgence of 90’s inspired hip hop in the near future, given the current wave of “retro revival”. I also have noted that the average bpm/tempo of rap music has been steadily increasing, so I suspect that there is going to be a shift away from the slower more “wavy” trap beats that have been dominating the airways. Rap and pop music have also intertwined at an increasing rate, so I would not be surprised if rappers start utilizing disco-inspired production. More realistically, I see rap music incorporating 80’s style production since that seems to be the prevalent sound at the moment. Eventually, I think melodic rap music will fully converge with pop music, and grittier rap music will become more prominent as a result.

What are your goals?

The ATG: Well, I have multiple goals with regards to the music industry. The first goal would be to have my production style be both well-known and well regarded by both the industry and the general public. So, I’m considering releasing a project with artists I respect in order to really establish myself in the industry. I would then hope that artists will begin contacting me in order for me to provide production for their projects. I definitely intend on supervising an artist’s entire album from a production standpoint, really helping to guide the project by either directly contributing or making important decisions in service of the overall purpose/theme of the project on hand. This is to say that I intend on helping craft a characteristic sound for an artist’s albums that best present their message(s). 

More importantly, I plan on being a recording artist who is able to both rap and sing. I feel this way because I believe that I have unique projects in mind that I don’t see any other artists making. I have already begun the development of some conceptual albums each one with a central theme and fantastical setting. I’ve been planning to create a truly epic album of fantastical proportions centering around a character based on the fallen angel and dark lord archetypes with fitting production. I would say think of Paradise Lost by John Milton, Dante’s Inferno, Lord of the Rings combined with hip hop and you’ll have a rough idea of what I’m trying to accomplish. So, it’s sort of like method acting combined with rap music in many ways. I’m truly excited to bring this dream to life one day.

Which artists or producers you would like to collaborate with in the future?

The ATG: I would love to work with Dr. Dre, Dua Lipa, Travis Scott, The Weeknd, Drake, Brian Eno, Eminem, Future, Metro Boomin, Portishead, Hans Zimmer,  Illangelo, just to name a few.

Any shout outs? 

The ATG: I would like to give a shout-out to my mom for always encouraging me to be creative and more importantly myself. I would also like to give a shout out to my dad for giving me the confidence to take a shot at the music industry. It might be strange to say this but I want to also give a shout out to anyone who may have doubted me in the past as I’ve found this to actually be incredibly motivational in a strange way.

Paranoid Music Video | Trap City | Omar Gooding | GV Prakash | Sa-Roc | The ATG

YouTube: https://www.youtube.com/watch?v=uRhrsDQsYkI

The ATG Facebook: https://www.facebook.com/theoneatg

The ATG Twitter: https://twitter.com/TheOneATG

The ATG Instagram: https://www.instagram.com/theoneatg/

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Music

Louii Gurl Mommi : A Great Creator, Artist & Boss

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This female artist has really built herself up from the ground to the skies. She creates while she envisions her greatest accomplishments. 

  She holds her record as the first female artist to debut her newest single, “Pay Summ” since January 1st 2021 on FM radio while also releasing two music videos, all within two months. Louii Gurl Mommi is not one to sleep on. She continues to be great after every completed goal. She plans on dropping both her mixtape which she is now putting together and an album that she is also currently working on. She stops at nothing when it comes to her career in the music industry. 

  Her career started after a traumatic experience. Rapping and writing was her gateway out of the darkness, it is her escape and it makes her feel great and powerful. Louii Gurl Mommi was so pleased with her work. She showed her sister her content which then led to her signing with music label, “Dollazignz Music Group ”. The label really loved her work as well and saw her as an up and coming star; They had so much faith in her and her lyrical flow that they gave her a record deal.

  Louii Gurl Mommi wants her fans and her city to know that there is still more to come. She has some big plans and is working really hard on delivering. This female artist is no quitter and is a true fighter. If you want to keep up with her and her moves check her out and tune in to her music. She will not disappoint. 

  Follow her on instagram. She has some real dope content. Her energy is far from tired and boring. Her sound is new and exciting. Don’t miss out on a chance on listening to 2021’s next female artist. 

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See how New Breed Nye ignited rap scene in Atlanta

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Sometimes it only takes one person to make the change and create a history.
Throughout the history of music, there have been many artists who stood out separate
from the rest and their unique talent has changed the entire music genre. Atlanta is
going through the same phase and the hip hop scene in Atlanta has just gone
mainstream and the man leading it is – New Breed Nye.
Nyrryk Evans Aka New Breed Nye is born and raised in Atlanta and that’s where he
started his musical career too. He had many struggles in his childhood and he had to
work very hard to achieve success as there were no shortcuts or guide for him to
become a rapper. In school days Nyrryk used to be a winning athlete and played every
sport from basketball, baseball to football. In high school he found out his true passion
and talent is in music, so he started to create his own rap music. His music really
caught up with people and soon he was known as “Yung Nye ” among his fans.
Throughout college he continued to work on improving his skills and now officially
known as New Breed Nye.
New Breed Nye started playing at various concerts and musical events. He became a
global success and was invited as opening act for legendary rappers Dej Loaf (at
Kennesaw State) and for Lil Uzi Vert and the Migos. New Breed Nye is always the
highlight of any music concert in Atlanta. New Breed Nye got several gigs at
basketball halftimes, charity events and fashion shows too. It was no wonder that he
was also called by Hollywood as he was an actor for Movie Uncle Drew (It features
Kyrie Irving, Tiffany caddish and many more). New Breed Nye has his own official
merchandise called as New Breed Nye Apparel. It is quite amazing that a young man
from humble background has now taken over billboards all around the city. You can
learn more about him and buy fashion accessories and merchandise at New Breed
Apparel. New Breed Nye dropped new music titled, “Love Me before They All Do”. It
has already sold out in theatres in Atlanta. To know more follow IG: @newbreednye.

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BigOpp Zooted: Is Making His Name Known Throughout His City

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Elijah Penn better known as BigOpp Zooted is a 17 year old artist from York, PA. He is a Hip-Hop artist who stays true to his original sound. Music for him has been a blessing. It has kept him motivated, focused and out of the street life. Doing something that he enjoys doing gives him sheer joy. He is a trap/drill artist, but can also switch it up and show his fans his versatility. He started taking music seriously when 215Radio approached him reaching out offering a lending hand for management. 215Radio believed him his artistry and saw a star in BigOpp Zooted.

Since leaving the street life behind BigOpp Zooted has seen a ton of success. He has been featured on major platforms such as SayCheeseTV, Meek Mill news, My Mixtapez story, Hiphopnowtv, Hiphopcentral news, Hustle hearted and the early bird freestyle show which is based out of Baltimore, Maryland. His talent has definitely been noticed and appreciated by all who hear his music catalog. This artist is a role model for sure. He wants to give back as much as he can to his community and help others prosper as he does. Currently he is pushing his latest release titled ” Balenciaga” and another record called “Smile”. He states “Never give up and that is just what it is. Stay focused.” This artist is definitely on the come up. His young age puts him at a great advantage to get in the industry and take over.

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