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Producer Spotlight: Interview With Buzzing Music Producer The ATG

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Firstly, give us some background info as it relates to who you are?

The ATG: To start off, I’m currently 23 years old and I was born and raised in the Metro Detroit area. I first started dabbling with music composition and production approximately seven years ago. I actually have always wanted to be a director of a film before venturing into music production. However, I felt that film direction was intimidating since it seemed like it needed a lot of resources and a lot of talent to work with. As a young kid, this all seemed intimidating to me so I began to actually lose motivation in pursuing this dream of mine. If there is something you should know about me: it’s that I’m truly an overall creative. What I mean by this is that I have an active interest in nearly every creative field whether that is film, music production, graphic design, fashion, and even cooking. So, I’m really guiding the creative process of each project I’m involved with to the best of my ability. Anyways, to return to my original point, I eventually found out that Kanye West, one of my favorite artists, actually utilized samples to create music. I had become a devout fan of music around eighth grade, so I figured I could maybe try my hand at music if film seemed out of reach. I eventually grew tired of using samples as I wanted to have more creative control over my compositions. 

So, using the internet I taught myself some basic music theory. So while I’m flattered to hear that a lot of people think I use samples, I actually compose everything myself. I later realized that music is incredibly powerful as I noticed how it could change one’s mood, demeanor, and even persona upon a single listen. That’s when I realized that music and film were incredibly similar in many regards and I plunged into music even deeper. When it comes to all my creative endeavors, I would like to say that I am hyper-attentive to detail and quality. Well, this is not only true for my creative endeavors but also for my regular life, which actually can make life harder than it needs to be. Like many creatives, I’m a reserved individual who basically lives like a recluse only coming out when I need to. I also have passions outside of the creative field. I am an avid reader who loves reading about biology, history, and politics. In fact, as a kid, I wanted to be a paleontologist. I even uncovered a Triceratops shoulder bone back in fourth grade in the hell creek formation in Montana. So, fittingly I actually have a bachelor of sciences in biological sciences as I felt that music production doesn’t need a degree but a career in the sciences does. Above all, I would say that my biggest interest in life is learning new things and concepts.

What is the significance of your stage name/persona?

The ATG: Quite simply, The ATG really stands for my initials. Referring to myself as “The ATG” as opposed to “ATG” creates a more enigmatic aura which is rather fitting for the type of music I would like to create. The ATG is also a stage name that can be utilized in multiple genres of music, and this is important as I do indeed plan on exploring genres outside of hip hop.

What style of music do you focus on?

The ATG: I primarily focus on hip hop and film score. More specifically, I’m focusing on developing a well-integrated fusion of the two genres of music. I also draw inspiration from ambient and classical music, which does overlap with film score to some capacity. This is not to say that I don’t dabble with other genres such as pop or even house music. I’m actually working on producing some pop songs, which you will just have to wait to hear.

How would you describe the signature sound of your production company?

The ATG: The signature sound of my production is generally inspired by film score and classical music coupled with hip hop percussion. Given how influenced I am by the film, I would characterize my production as being both dramatic and opulent. The production for much of my work tends to be tonally dark and usually conveys a somber mood. For that reason, I think a good umbrella term to describe my production style would be gothic. I have also crafted a nightmarish sound that is both dreamlike and unsettling making use of atonality to great effect and coupling that with hip hop style percussion. Another sound of mine is definitely inspired by 1980’s synth pop, although I must state that I have yet to release these songs. 

Overall, I would say that my signature sound revolves around experimentation with multiple genres while having hip hop style percussion be the anchoring force for my productions. When it comes to boom bap and west coast style drums, I am incredibly particular about the quality and groove of my drums. Despite the fact that I diverged from the original question, I think I would quite simply describe my signature sound as opulent. It is opulent in the sense that I do my best to ensure that each instrument is working towards the betterment of the composition of the song, and in fact, I often take instruments out if I feel that I feel like they don’t fit in. I also do my best to ensure that the mix is as clear as possible to further the idea of opulence. So, the reason my signature sound is opulent really comes down to the attention to detail and the level of care I put into my production.

Who or what are your influences?

The ATG: Musically, I have a large gamut of influences. For instance, some of my influences include Dr. Dre, Kanye West, Philip Glass, Eminem, The Weeknd, György Ligeti, Metro Boomin, Boi-1da, Hans Zimmer, Philip Glass, Travis Scott, Brian Eno, Daft Punk, Portishead, and John Williams. Perhaps more interestingly, I am also heavily inspired by forms of pop culture such as film, comic books, video games, and mythology. For example, I am inspired by the eerie stillness present in many Stanley Kubrick films, and more contemporary works such as The Lighthouse directed by Robert Eggers. Ultimately, I see music as a storytelling medium, so I’m trying to create a sonic landscape that can help transport the listener to a different world. I’m also influenced by my personal life in terms of my ideology and some of the difficulties I have faced. Now, I can’t reveal too much about my personal life just yet, that’s just something that will be unveiled at the proper time.

What project or projects are you working on?

The ATG: My first entry into the music industry was my production on the single “Strong Enough” by Swifty McVay of D12 fame for the Devil’s Night soundtrack. I have produced three songs so far that will land on the Trap City soundtrack. In fact, the music video for the lead single “Paranoid” for the upcoming film Trap City was released recently. It is also very much a possibility that I may work with a rap titan to create three more tracks for the Trap City soundtrack, so hopefully, it comes to fruition. Circling back to Devil’s Night, I am currently working on creating new songs in addition to a remix of “Strong Enough” for a deluxe edition of the soundtrack. I am also in charge of creating a remix of the theme song of an upcoming film called 18 ½ which largely features a bossa nova inspired soundtrack. I am also not only a producer but also a vocalist on the song “You’re Not Alone” which will be featured on the soundtrack of the film AM Radio.  Lastly, I’m always continuously developing prototypes of songs that I could envision on various different conceptual albums

How can an artist get in contact with you? 

The ATG: For now, the best way would be to simply send me an email at ashwintganesan@gmail.com. Another way of getting in touch with me is by contacting me through social media platforms such as Instagram, Twitter, and Facebook.

What type of software/ hardware do you use? 

The ATG: I use Fl Studio 20 as my base digital audio workstation with the addition of a multitude of third-party plugins from companies such as Native Instruments, Fabfilter, Spitfire Audio, Arturia, Soundtoys, iZotope, and Brainworx. My audio interface as of now is the Focusrite Clarett 2Pre USB and attached to the audio interface are the Adam A7X studio monitors. I make use of the Nektar Impact LX49 midi keyboard to assist in the music composition process. The most important hardware I have would probably be my brain as software and hardware will be useless without the guidance of the human mind.

What artists are you working with?

The ATG: I have worked with Omar Gooding, Sa-Roc, Swifty McVay, Leslee Lewis, and G.V. Prakash. I’m currently in the process of getting in touch with A-lister artists, so be on the lookout.

Do you have a publishing deal or are you self-published?

The ATG: Currently, KYYBA has a publishing deal with Sony’s Orchard division. This is not to say I’m opposed to getting a publishing deal with a major label down the road.

If you could change one thing about the music industry, what would it be and why? 

The ATG: The music industry is too focused on finding pre-packaged artists as the prior question states. The problem with this is it minimizes the incentive for an artist to take artistic risks as it is difficult to sell something to the audience which they never knew they needed to hear in their life. So, I feel like a lot of artists are a bit generic because of this pressure to come in pre-packaged. It’s simpler to create an appealing package when following the pathway of already successful artists. Labels are really only hurting themselves by not wanting to invest in artists because a still developing artist may have untapped potential that could result in something truly legendary. In the end, many of the artists we all remember are the ones who were willing to experiment. Since many artists are really unable to truly express themselves due to this need to conform, it’s difficult for music to continuously advance. I would also like to state that a lot of artists do not have the financial ability to establish themselves despite whatever talent they may have, so it really is disheartening that labels expect artists to come prepackaged.

What direction do you see rap music taking in the future?

The ATG: I believe that there is going to be a resurgence of 90’s inspired hip hop in the near future, given the current wave of “retro revival”. I also have noted that the average bpm/tempo of rap music has been steadily increasing, so I suspect that there is going to be a shift away from the slower more “wavy” trap beats that have been dominating the airways. Rap and pop music have also intertwined at an increasing rate, so I would not be surprised if rappers start utilizing disco-inspired production. More realistically, I see rap music incorporating 80’s style production since that seems to be the prevalent sound at the moment. Eventually, I think melodic rap music will fully converge with pop music, and grittier rap music will become more prominent as a result.

What are your goals?

The ATG: Well, I have multiple goals with regards to the music industry. The first goal would be to have my production style be both well-known and well regarded by both the industry and the general public. So, I’m considering releasing a project with artists I respect in order to really establish myself in the industry. I would then hope that artists will begin contacting me in order for me to provide production for their projects. I definitely intend on supervising an artist’s entire album from a production standpoint, really helping to guide the project by either directly contributing or making important decisions in service of the overall purpose/theme of the project on hand. This is to say that I intend on helping craft a characteristic sound for an artist’s albums that best present their message(s). 

More importantly, I plan on being a recording artist who is able to both rap and sing. I feel this way because I believe that I have unique projects in mind that I don’t see any other artists making. I have already begun the development of some conceptual albums each one with a central theme and fantastical setting. I’ve been planning to create a truly epic album of fantastical proportions centering around a character based on the fallen angel and dark lord archetypes with fitting production. I would say think of Paradise Lost by John Milton, Dante’s Inferno, Lord of the Rings combined with hip hop and you’ll have a rough idea of what I’m trying to accomplish. So, it’s sort of like method acting combined with rap music in many ways. I’m truly excited to bring this dream to life one day.

Which artists or producers you would like to collaborate with in the future?

The ATG: I would love to work with Dr. Dre, Dua Lipa, Travis Scott, The Weeknd, Drake, Brian Eno, Eminem, Future, Metro Boomin, Portishead, Hans Zimmer,  Illangelo, just to name a few.

Any shout outs? 

The ATG: I would like to give a shout-out to my mom for always encouraging me to be creative and more importantly myself. I would also like to give a shout out to my dad for giving me the confidence to take a shot at the music industry. It might be strange to say this but I want to also give a shout out to anyone who may have doubted me in the past as I’ve found this to actually be incredibly motivational in a strange way.

Paranoid Music Video | Trap City | Omar Gooding | GV Prakash | Sa-Roc | The ATG

YouTube: https://www.youtube.com/watch?v=uRhrsDQsYkI

The ATG Facebook: https://www.facebook.com/theoneatg

The ATG Twitter: https://twitter.com/TheOneATG

The ATG Instagram: https://www.instagram.com/theoneatg/

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Music

Ct Finesse – A talk about him and his new single ‘Only Fans’ creating a huge buzz around social media

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Ct Finesse

About CT Finesse

CT Finesse is a Recording Artist from St. Louis who has a deep passion for music which is one of the major factors that inspired him to build and pursue his musical career. Growing up he was influenced at a young age by family that were also pursuing there music and Artists he would listen to during his childhood. He was a football player in high school, but he had to quit because of other life experiences he was going threw, while overcoming those challenges and obstacles he was faced with he also wanted to focus more on his music and create bigger and better opportunities for his artistry. 

Kevin Gates was an inspiration to him, and the first single CT Finesse learned from him was “4legs and a Buscuit,” from his album ‘Stranger Than Fiction.’ CT Finesse was inspired by Kevin’s ability to imagine what he said, which led him to listen to some of his earlier work and become a fan. The way Kevin approaches a rhythm while remaining comfortable is what he tried to incorporate into his music.

CT Finesse Inspiring People With His Music

His music is inspired by facts and events that many people have seen, experienced, or been through throughout their lives. It’s also his narrative.

Since he has a calm mind when driving, he receives most of my inspiration. He’ll listen to a rhythm a thousand times before he can make an album out of it, or he’ll sit in the car and do the same thing even though he’s not driving.

From a professional standpoint, he is receptive to working with many individuals, but his personal favorites are Kevin Gates, Lil baby, Rylo, and moneybagg. CT Finesse claims that he would not turn down a fantastic chance from a major artist, but it would be Lil baby if he had to pick one.

His Beliefs

He believes that you should still be yourself, that you should not try to fabricate your identity, that your hardships are the core of your life, and that only you will share your tale. What distinguishes you as an individual is your personal story.

According to him, the internet is the most valuable resource for the music industry because it allows you to view, hear, and follow musicians as they grow. It’s also a more effective way to contact musicians on labels.

At the moment, his latest single, “Only Fans,” is generating a lot of interest and enthusiasm. After releasing his single online his social media presents elevated and made a big impact on the Stl Music scene. CT Finesse has performed at a few big shows in St. Louis for artist like Kodak Black etc. now he’s looking to travel and touring doing shows on a national level. The song is catchy, and CT Finesse believes it has a universal vibe that both women and men will enjoy. CT Finesse’s new single, “Only Fans,” is out now.

https://www.instagram.com/p/CKXNO55sfP4/?igshid=khn2zahx22ph

Update News About CT Finesse

For the past two months, @streetz1051 has been playing his single on their radio station. Since this new single is uptempo, energetic, and addictive, it will make you want to dance and have a good time. This latest single also earned him a spot on the #TheMIXX show hosted by National Recording Artist Kizz Q and Dj Flightt. The most crucial point is that both of # TheMIXX’s sponsors loved his music and advertised it on their platforms, like @thehypemagazinenetwork @yahoonews and @soeclothingbrand. He’ll also be appearing at The Hype Magazine and Yahoo News’ upcoming #TheMIXX show this summer. He also has another single “Enough” that made its debut appearance on the latest episode of “TheMIXX” and is planning to release his first EP in the summer 2021. 

The most significant piece of advice he ever received was to still listen and deliberate before speaking. It’s quick to find out whether someone is deceptive when you hear. It’s even easier to interpret body expressions to avoid those situations from occurring before they do when you listen. Be on the look out for “CT Finesse” his is a talented versatile Recording Artist and is on the rise. 

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Music

Mind Over Matter: How Artist Keys FTV Deals With Obstacles In His Life And Career

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Born in Syracuse, New York, Keys FTV moved around the United States a lot. He got to reside in Newark, New Jersey, Tennessee, and Norfolk, Virginia. 

“I moved to Atlanta, Georgia in 2019 where I signed with the record label TCDL, thus pushing my music career. A year later I signed a deal with 87 the label, putting me on an even higher level,” he said. 

However, his career started four years before he signed deals with record labels. Through SoundCloud, Keys FTV dropped songs back-to-back before he took things seriously and received a platform from the higher-ups in the music industry. 

Currently, Keys FTV is focused on creating more music and improving himself as an artist. His current goals for the coming year are to become more relevant and be in a higher position to give back to his family.

“I have been working really hard and making great connections that are elevating my positions in life,” he said. 

Putting Mind Above Matter

Being an artist isn’t as easy as it seems. Various obstacles have to overcome to progress to higher levels of success and productivity. 

Luckily, there are several approaches that individuals can practice to help them get through tough times in life. And for Keys FTV, it’s putting his mind above matters that helped him focus on the important things in life and achieve his goals. 

“Focus is huge for me, it tells me how dedicated someone is and how successful they are. Being able to put your head down and work for extended periods shows a lot about character,” he said. 

And should things get too tough to handle, Keys FTV doesn’t allow himself to be discouraged. Rather, he believes that you shouldn’t ever give up on something that you believe in. 

He also shares this same perspective with other individuals who aspire to walk down a career path the same as his. 

Turning To Music 

Even though Keys FTV has made a career out of his talent in making music, there’d more to it than just a source of income or a dream that’s hoping to be fulfilled. 

For Keys FTV, music is like therapy as it allows him to avoid stress and burnouts that come from the everyday trappings of life. 

By being able to do what he loves and retreating to it when things get rough, Keys FTV has made music become something more personal and fulfilling for him. 

Learn more about Keys FTV through his Instagram account.

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On The Verge Artist

Smoov2Wayv: Is All Gas And No Breaks As He Sets To Release Massive Projects For His Fans

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Anthony Redd better known as Smoov2Wayv is an on the rise recording artist from Jericho, New Jersey. Anthony is naturally all around talented. His first passion was actually Football. Ironically his first studio session was engineered by one of his former Football coaches. Anthony is a versatile artist and was quite eager to start creating his own sound. Music has always been a part of his life. He enjoyed listening to various artists to get hype before his Football games. His musical sound is unique, bright and unorthodox. His musical genre is a mixture of genres that he refers to as “SmoovTalk”. His music is highly relatable and satisfying for all audiences. 

Although his first love was sports he was always interested in the music industry. He began learning how to engineer himself in High School. He would also make freestyles to work on his mixes and stay consistent with his progression. Anthony has won a few open mic contests, but is ready to see more success as he keeps growing. He is a hardworking professional artist/producer. He seeks to be the best in all that he does. Recently he has just released his new single “TOXIC” which is available now for streaming. He has a nice musical catalog as he has an EP currently released titled “TOO WAYV” and is now preparing for new songs to drop in the next couple of weeks. These songs will be prepping his fan base for his new EP “TOO WAYV 2” and his R&B album set to drop in the near future.
This year his goals are to keep applying pressure while growing. His own artist website and merchandise is a high priority for his brand. He wants to be seen as one of Jersey’s best artists. He states “Never quit #1. Never give up on yourself, work out  . Have a real relationship with God. Make sure you take time to read / and educate yourself on the business. And when you get chances to meditate or do something to balance your mind , definitely do it.” Wise words from this on the rise star.

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