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Rising Star Angel “AROCK” Castillo: Just keep moving forward

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Arock

…The main thing I think would be just to keep moving forward no matter what kind of push-back you get or how many persons tell you your thoughts are crazy. When I first created BPM Supreme, the technology was brand new and a lot of people just didn’t recognize what I was trying to produce. It took about two years to totally grow the digital download platform, and then even longer to begin marketing and creating the brand you see today. There were instants when I wasn’t certain if what I was doing would work but something told me to just keep going. Now it’s been about 20 years in the industry and I can’t imagine my life any other way.

As part of my series featuring the rising stars in the music production, I had the pleasure of questioning Angel “AROCK” Castillo. Angel is the founder and CEO of BPM Supreme and BPM Latino digital music services, BPM Media Group design agency, and BPM Supply online boutique. With a deep-rooted love for music, a individual eye for design, and a passion for business, AROCK’s work spans a wide range of industries containing music, technology, marketing, sales, and creative. Born and raised in San Diego, CA, AROCK began learning to DJ at the age of 12 and quickly found himself wrapped up in the culture and lifestyle. Over the years, he has concentrated his admiration for the art form into various businesses and successfully built the subscription-based music service dedicated to the DJ community, BPM Supreme. As an innovator, creator, and entrepreneur, AROCK very much considers himself to be a student of life with no intention to stop evolving as a businessman, a creative, and an artist. In fact, AROCK has in recent times worked behind the scenes in the studio as an aspiring but ambitious music producer, all while continuing to encourage his existing businesses, which are currently growing, outward from San Diego and into the Los Angeles area. AROCK’s ultimate goal is always to keep moving forward and never look back, knowing that tomorrow’s opportunities are endless.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

My career in the DJ space take place quite naturally actually. When I was about 12 years old, I started to learn how to DJ myself. I remember going to a school dance when I was young and found myself captivated by the way a DJ was able to move the gathering. I pretty much decided in that moment that I wanted to be in this industry.

Can you share the most exciting story that occurred to you in the course of your music career?

Overall I think it’s very exciting to talk about how far BPM Supreme has come. Watching it evolve from a start-up company with only two employees to now having close to 40 employees, and a second location in Los Angeles initial soon, is something I’m very proud of. It feels like yesterday that we were deliberating the need in the industry for a digital library made just for DJs, and now we’re working the largest library of DJ-ready music out there.

What are some of the most interesting or exciting projects you are working on now?

Back in January, we launched our mobile app which acts as a detection tool for DJs allowing them to add music to their jalopy on the go and download later. It has changed the way a lot of our memberships use the service. From there, I can tell you that BPM Supreme plans to be on path with developing technologies, such as flowing. We have a few projects in the works right now that are not only going to make music and DJ tools more manageable but eventually continue helping to make a musician’s life easier.

Who are some of the most interesting people you have interacted with? What was that like? Do you have any stories?

Too many fascinating people to name, but through the course of my career, I’d have to say that DJ Skee (founder of DASH Radio) has been one of my strongest networks, almost like a mentor at times. His business savvy and his whole marketing savvy are things I admire. I’m a big fan of design and branding, so creating a cohesive brand similar to how Skee has done is top of mind for me. I think those characteristics shine through in BPM Supreme.

Which people in history inspire you the most? Why?

I’m not sure there’s someone traditionally that I’d pinpoint, but I certainly feel there are brands and companies that have stimulated me throughout the years. Besides the big brands of today like Apple and Amazon, I also find a lot of motivation in brands that have erected the test of time like Lamborghini, Rolex, and Nike.

How have you used your success to bring goodness to the world?

I’d have to say we do this within the music industry because of our love for the art form of DJing. BPM Supreme has done a lot for the DJ culture over the past few years, including hosting free events and workshops that are meant to help advance a DJ’s career. In general, we’re constantly modernizing and refining our products to make a DJ’s job easier.

You are a person of great effect. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Music definitely brings happiness and controls emotions in such a powerful way. It would be incredible to create more experiences in the future where music brings people together.

Which tips would you recommend to your colleagues in your production to help them to thrive and not “burn out”?

I always recommend retentive balance in whatever way is imaginable for you. For me, that means waking up early, getting in a run to get my brain and body eager, and making time for my wife and family no matter what.

What are your “5 things I wish someone told me when I first started” and why. Please share a story or example for each.

Producer, Jimmy Iovine, and Daniel Ek, co-founder/CEO of Spotify. These are two persons I believe share the same idea as I do and who want to make the music space better. It would be wonderful to talk with or even collaborate with them someday.

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Key Performance Indicators to Check for Website Maintenance

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If you’re looking for ways to improve your website performance, then you should consider checking out Key Performance Indicators (KPIs). Whether your website is converting visitors or not, KPIs can help you determine whether your website needs maintenance or not. Novateus Listed below are the key performance indicators to monitor Conversion rate, Mean time to repair, First paint, and downtime. Read on to learn more about these metrics and how to use them to boost your business.

Conversion Rate

Conversion rate is one of the key performance indicators to monitor when maintaining your website. This measurement tells you how many visitors converted into buyers. It is calculated as a percentage by multiplying the number of conversions by the number of total website visitors. If your conversion rate is too high or too low, it may be time to change your marketing strategy. Fortunately, there are several ways to increase your conversion rate.

The conversion rate is the most common KPI for a website. It doesn’t necessarily mean that a visitor makes a purchase. Instead, it could mean that they download an e-book or contribute to a cause. However, if your conversion rate is low, this could indicate friction in the checkout process. In either case, you should make changes. Once you’ve figured out what to change, your conversion rate will increase.

Mean Time to Repair

“Mean time to repair” refers to the average time needed to restore a system. Depending on the situation, this can be longer or shorter than the quoted response time. It is vital to clarify these metrics before signing a contract with a maintenance provider. Also known as the MTTR, this metric measures the average amount of time it takes to repair a website. To calculate the mean time, divide the number of incidents by the number of days the website was unavailable.

“Mean time to repair” is a valuable metric that can be used to identify a facility’s weaknesses and improve performance. When used effectively, this metric can help organizations increase their uptime and reduce costs. This metric can also be used to determine the optimal way to allocate limited resources to a given maintenance task. This metric is an important investment in improving application performance. Meantime to repair a website is a simple formula that can be applied to all websites and systems.

Downtime

When choosing a KPI, it’s important to consider the criticality of the asset, the business objectives, and other factors. Some metrics are supported by research and others are based on trial and error. Whichever one you choose, choosing the right one can improve the planning and execution of your website maintenance activities. 

When choosing a KPI for website maintenance, it’s important to keep in mind that there’s no one “right” answer. Some KPIs may be better suited to a certain industry than others. Additionally, some KPIs may be outdated or obsolete. However, choosing the right KPI will help you improve your website’s uptime and revenue. And it’s important to consider the type of assets you’re managing.

First Paint

Top software companies in Houston ensure that your website is performing as efficiently as possible, you should regularly check for indicators that indicate first paint. The first paint occurs when your current display changes, such as the background color or the fonts. The measure of this time enables you to identify the reasons why your page takes a while to render. While the main content of your page takes longer to render than its background color, the measure of First Paint focuses on the first content of the DOM.

Several ways to lower your FCP score are available. One way is by optimizing for Total Blocking Time and Largest Contentful Paint. Alternatively, you can optimize for other metrics and implement best development practices to improve your website’s performance. However, lowering your FCP score may be difficult without implementing an action plan. First, you should understand your target FCP score. This is because you should keep your website’s FCP time at around 1.8 seconds. In addition, you should know the FCP scores of your competitors. You can use field tools or lab tests to measure your performance.

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How to make your Packaging Unique for Cosmetic Items

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lip gloss boxes

Women of today require perfection in all things. All of these cosmetic items require a protective and secure packaging box. Although, the cosmetic market requires the right packaging box. These lip gloss boxes should be stylish and spectacular so that the product sales get escalates. There are numerous brands that should cater to the specifications of their consumers. Almost every cosmetic company requires a packaging box. It is imperative to utilize these product boxes to escalate sales. Along with that, all these companies should add artistic and vibrant add-ons to mark the sales higher. You can present these products in a unique and excellent way. You can add a logo to escalate the sales. Moreover, give an intriguing look to mark the sales higher.

Customers should add a tagline, name, and all the important details to these boxes. However, companies can focus on the exciting words that can enhance the worth of their products. These boxes can also be availed of in distinctive shapes, shades, and styles. You can also add an alluring look by adding embellishments. You can add stickers of your choice to attain the attention of the consumers.  

Add a unique look

You can add an exciting look to your products with these packaging boxes. However, you can also utilize these creative and excellent designs to make these lip gloss boxes look pretty and beautiful. These boxes can aid you in becoming the most prominent brand in the market. Although, you can also find out different vibrant and bright shades that can aid in making your brand prominent. You can also invite new consumers towards your products just with these lovely custom lip gloss packaging boxes. You can also order them at economical and affordable rates.

Customized boxes

You can add embellishments to make your product look intricate and dazzling. These newly presented boxes can bring huge benefits. Also, these boxes can aid in standing out your products in the whole market. However, if you add a stunning look to your products, the sales will escalate to a greater level. A colorful and appealing box can make your product look dazzling. However, you can invite your consumers towards your brand. It is essential to personalize the packaging for lip gloss in an enchanting and alluring way. This is the only way to acquire success in the cosmetic market. Thus, place an order at the lowest and cheapest prices.

Different customization options

There are numerous brands in the market that can alter the outlook and boost sales. However, there are several packaging boxes that can be styled in a lovely way. You can also add designs that are perfect considering the choice of a consumer. You can also utilize different printing and packaging tools that can aid in grasping consumer attention. Along with that, you can add different add-ons that are intricate and perfect. You can utilize the latest printing ideas with different lovely finishing looks. You can prefer to give an amazing outer look to the packaging boxes. Moreover, try to add embellishments to add a fancier look to these packaging boxes. Thus, this will change the consumer purchasing decision.

Quality of the product

The packaging boxes must be manufactured of top-grade material as it holds a great impact on a consumer’s mind. However, it can also help in changing the perception of your brand. You can get top-quality lip gloss boxes that can be made of Kraft and Cardboard material. All of these brands should understand a high-quality packaging box is the only way to gain the consumers.  You can utilize this material to add an elegant look to the items. These boxes are durable and sturdy. Also, you can add embellishments to mark the sales higher in the market. If you want to become prominent and successful, then you should come up with different ideas for packaging. Although, these boxes can simply secure fragile and delicate items from spilling or dust.

Elegant and Vibrant designs:

As lip gloss or lip balm products add beauty to your lips, similarly, a packaging box adds beauty and grace to the product. However, customers don’t like to opt for dull and mundane boxes. Hence, they choose packaging boxes that are alluring and dazzling. You can add a graceful and sophisticated look to your products. Along with that, you can design these boxes with different packaging materials. You can add an intricate look to add a spectacular appearance.

Moreover, you can add a company name, and logo, and you can also automatically captivate them with vibrant and bright shades. Your display of the items has so much to do with sales. Your products must be displayed in a proper way. Also, personalize these boxes in an appealing way. Add lovely colors to add a sophisticated look to your items. Thus, this customization gives tough competition as it can promote the brand image.

Easy Storage Facility

If you want to store your cosmetics, then it is very crucial. It can also be broken and smashed. You can store these products in a great way. Along with that, you can provide these boxes with a secure and durable packaging box. However, you should facilitate your consumers in a unique way. Although, you can store them for a longer time. If you package these products in such boxes, then the sales are likely to increase. You can also avail of these boxes in different shapes, shades, styles, and designs. The packaging box of lip gloss must be spectacular and stunning. Thus, place an order at the cheapest rates.

Box Pricing

The main concern of every other business is to generate higher revenue by enhancing the sales of their lip gloss products. You can make an effort to make your product look more distinctive than others in the market. These lip gloss packaging boxes can be availed of in distinctive styles and shapes. If you want to lessen the price of packaging, you should order these boxes in a bulk quantity. Moreover, you can always opt for an economical company, the one that caters to all your packaging specifications. Your product can look beautiful and elegant in these custom lip gloss boxes. Thus, place your order now.

Final Thoughts

If you want to make your product look stunning and appealing, you can package them in custom Boxes with logo. These boxes aid in protecting fragile items. You can also transfer these items to far-off places without any worry and hassle. Moreover, you can also contact a proper packaging manufacturer.

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Tips For Home Made Candle Packaging Ideas For the Business

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candle packaging

The candles have become an essential part of our everyday lives, as we all know. On the other hand, these candles are in trend nowadays and have become a fashion symbol. So, candles are available in all sorts of forms and textures so that you can gift them to your loved ones. The excellent packaging adds a plus point to the product display. Now, many people manufacture this product at home like a small-scale business. In this way, unique packaging ideas play an essential role in product promotion and positioning. The candles with excellent packaging are used as a gift on different occasions, bringing happiness. Moreover, you can order candle packaging boxes when you commence your handmade candle business. 

You can make your custom boxes as per your requirements. So, the packaging with the brand logos gives an attractive look to the end customers. Homemade candle packaging ideas help the product stand out in the market. On the other hand, many small-scale candle businesses go for premium, high-quality candle packaging to make a place in the market. So, the main focus is on the creativity and affordability of candle packaging boxes.

Importance of Candle Unique Packaging

The packaging is the primary tool to catch the customer’s attention, so the packaging must be visible and straightforward. In addition, the main goal of any business is to earn more profit, so you should focus on the box’s quality material and color selection. You can add unique finishes to your candle presentation to get more crowded. You need a clear message about your brand and product to do that. On the other hand, appealing design is an excellent way to display and promote the candles. Meanwhile, it would be best if you were specific about the packaging because this tool decides whether either buyer is interested in your product purchases or not. So, a great idea can turn your life whole.

As a candle producer, if you want to create a lasting impression in the customers’ minds, then try to be unique and different compared to the rivals. Always use quality material to protect the product from damage during shipment and storage. Therefore, you should not compromise on the product quality as well so it can prevent the candles from being damaged on the shelves. also

Home Made Candle Packaging Ideas

There are many kinds of unique candle boxes present in the marketplace. These boxes are in various shapes and sizes, and you can select them according to your candle’s layout. Some packages are for plain candles, and some are specially designed for scented candles. The containers should be of high quality to absorb scented essential oils. On the other hand, these boxes have a price range from tens to hundreds.

Moreover, many candle producers go for custom packaging because it is cheap, and you can design it according to your requirements. For example, homemade candles need quality, unique packaging to get a competitive edge and stand out in the market among the rivals. Some packaging ideas are given below:

Quality Cardboard For Candle Packaging 

The quality premium cardboard candle box is a composite packaging box. Therefore, thick cardboard is used in various shapes to wrap candles to display on the shelves in the stores. On the other hand, this packaging idea can add some colors to attract customers to your brand. So, this packaging idea is elementary and affordable. You need to make a box for the candles. Besides that, the most significant advantage of this packaging idea is that you can produce these boxes in various layouts according to the shape of the candles.

Corrugated Candle Packaging

If you talk about homemade candles, this corrugated candle box is the best choice for economical packaging. On the other hand, the corrugated cardboard gives a premium look to the candles. Generally, corrugated boxes provide a premium look to the candles and attract customers. In addition, these candle packaging boxes have good strength and shock resistance. If you are concerned about the budget, the price is meager in box making. Therefore, this classy packaging idea is adequate for homemade candle packaging because you need a low budget. So, it is a good candle packaging solution.

 Subscription Candle Packaging

The candle subscription box uses to present as a gift box with the candles inside. Moreover, these boxes are of high quality and excellent for packaging purposes. This packaging gives a premium look to the candles and appeals to the customers also. In addition, It usually contains scented candles and plays a vital role in product purchasing.

Kraft Paperboard Candle Packaging

This packaging is eco-friendly and affordable for small businesses. The quality material enhances the candle look. On the other hand, it defines your image as a producer committed to environmental sustainability and natural products. Moreover, it can also be a fantastic choice to give your homemade candles a vintage look. So, this simple packaging is very light and adds a plus point in candle delivery.

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