Undoubtedly, the adverse effects of the Covid-19 pandemic were felt in all areas of business, including the lead generation industry. A lot of business, brands, and agency owners saw a diminishing return on their investments, and many were scared about how to survive the harsh economic realities. 

During this period, Justin Jay Saunders was creative with his business plans. He dynamically applied his skills, resulting in his businesses staying afloat and growing, despite others experiencing the opposites.

“I look at everything as a new opportunity to do something great. So while a lot of people were complaining about the effects of Covid and how it is affecting the world, I made sure to do the opposite. I looked at how to adopt new things. 

In the lead industry, I noticed that there is an increase in demand than it had before. So if business owners are looking to and being forced to getting client online,” Saunders said.

Birthing a new system

This new mode of doing business means that the lead generation industry is changing and growing compared to the previous years. Especially with the outbreak of the pandemic, businesses will have to operate online majorly. This was effectively utilized by Justin Saunders, as he owns and runs four online businesses. In addition, his online presence has given him the leverage to work with over 400 online businesses, and this has shown a proven recipe for growth.

When Justin was speaking about the transition to online platforms, he reinforced the importance of taking advantage of it because many people are now online. As a result, it is easier to make the business operate compared to times in the past. He said:

“I see the lead generation industry skyrocketing in the next couple of years because everyone is online right now. Everyone is, except you are not a real person. Fortunately, businesses are starting to understand that now. Back in 2018 when I first started, it was a different ball game. You had to sell the idea of getting customers online, now it is more of selling the system rather than the idea.”

For the smooth running of his businesses, Justin Saunders has put specific measures in place before Covid to ensure that the harsh economic realities do not affect them. According to him, his businesses will still work after covid because of the solid foundation that has been built in the businesses. In addition, the team has worked on improving clients’ results, and this will ensure that they keep trusting our services. 

“Clients’ results are everything in the digital space, and there is always room for improvement with it,” Justin says. 

In addition to this, a lot of people are putting up their businesses online and creating an online presence. Justin Saunders adapted these types of measures into his business blueprints.  

“People are getting into the online space of coaching, consulting, E-Commerce and so on. This shows that simply providing services online is making more demands for lead generation now more than before. I believe this will continue to have more positive effects on the industry,” Justin says.