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Tammy Kassiou explains why global worker mobilisation will help countries achieve growth through and beyond COVID

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With COVID affecting communities, industries and economies across the globe, Tammy Kassiou believes the only way for countries to drive growth during and beyond the pandemic is for the world to work together to share and mobilise workers where they are needed.

Themelina Kassiou, affectionately known as Tammy Kassiou, is a global entrepreneur, respected philanthropist and founder and chairperson of multiple multinational companies.  Living in Timor-Leste and heading up the delivery of world leading training and development, employment and job mobilisation programs across multiple countries, Tammy Kassiou understands the challenges and opportunities facing industries and countries across the world as economies grapple with the difficulties of closed borders and reduced workforce numbers.

According to Tammy Kassiou, if the world is going to rebound from the pandemic, countries must start working together to forge a global strategic plan and multilateral partnerships to mobilise workers to industries and countries where they are needed.  There are also benefits for countries working together to share resources and mobilise workers as different industries peak and trough.

In a globalised world, the crises we face affect every nation to a greater or lesser extent. In addition to the pandemic, wealth disparity, resource wars, climate change and gender inequality are just a handful of the catastrophises impacting the world today.

We live highly interdependent lives with global systems of communication, trade and finance interconnected between every country. As different industries and national economies peak and trough, the reality is that enormous discrepancies that exist in levels of affluence will arise between rich and poor nations. Economic activity is consistently skewed in favour of high-income countries.

A trough refers to the stage in the business cycle where activity and prices are at their lowest before a rise. Traditionally, an economic trough is characterised by higher levels of unemployment, layoffs, declining business sales and earnings, and lower credit availability. Alternatively, a peak is the highest point of the business cycle.

Development is the growth of a country; primarily based on economic advancement. To achieve growth, countries must work together in harmony. Sharing resources and mobilising workers as different industries peak and trough has immeasurable benefits for all countries involved and especially so given that the pandemic has forced borders shut and reduced the available workforce for many countries.  Quite literally, many industries such as Australia’s horticultural industry, are on their knees because they do not have enough workers to undertake the work.  Some of the key benefits of countries working together include:

Increase the pace of development

When countries work cohesively towards a common goal, attaining the target is more often than not achieved faster, and to a higher standard, than when a country is working individually. Sharing resources and mobilising workers is required for projects that need to be completed in a short period or require a specific skillset that local workers do not acquire.

Countries can develop faster by working together and pulling resources together. Countries that do not have the financial or skilled worker capability to work towards a development plan, can source resources and borrow money from each other. Mobilising skilled workers and loaning resources will help both countries to reach their targets faster and the projects will help more people.

Advance the careers of women

According to the International Finance Corporation, nearly half of women’s productive potential globally is under-utilised, or simply unutilised completely. Their statistics indicate that 865 million women worldwide are not enabled to participate in the global economy – 93 percent of which are based in developing countries.

Investing in women’s employment is not only the right thing to do, it is also critical to the long term success of a company and nation. By tapping into a wider talent pool, enhancing productivity and improving staff retention, corporations that invest in employing women and mobilising female workers achieve a considerable competitive advantage in the market. Addressing the gender gaps in employment and the persistent barriers that women face in gaining employment, the economic outcomes are unparalleled – driving productivity, competitiveness and innovation.

Skill sharing

Without qualified and skilled workers, development projects around the world suffer. The advantage associated with having skilled workers should not be underestimated. Mobilising qualified staff to countries where joblessness and lack of skills is prominent, mutually benefits both countries involved. The home country has the opportunity to capitalise on the foreign skilled staff members to complete projects and train their local workers, while the local country of the skilled workers benefits from making jobs available to people who may be jobless. Mobilising workers between countries is crucial in international development.

Protect socio-economic rights

Sharing resources and mobilising workers as different industries peak and trough on an international level helps governments to achieve their commitment to protect the socio-economic rights of our global brothers and sisters. Access to essential goods and services is a basic human right that countries aligned to the United Nations are bound to protect and foster.

The right to food, adequate housing and education is breached every day for millions of men, women and children in developing countries. The disparity between the rights enjoyed by the wealthiest countries compared to the nations that are unable to provide these basic rights is appalling. As global citizens, it is the obligation of wealthy countries to invest in protecting the socio-economic rights of every human, which can be achieved by mobilising their qualified people to train overseas workers and sharing resources.

Addressing the climate emergency

The world we live in today is significantly resource constrained. The process of sharing resources as different industries peak and trough can play a key role in addressing the climate emergency and reducing conflict over vital resources. Managing the interests and needs of all countries involves ensuring that all nations can access resources equitably. Resources are limited, so developing a platform to share and collaborate is the most sustainable step forward.

Overcoming the challenges of a worldwide pandemic

In addition to the above issues, the pandemic has imposed increased challenges for countries already struggling to achieve growth milestones.  In Australia, due to the closing of borders, backpackers who once helped to keep vital industries afloat are no longer able to enter the country.  Farmers who once relied on temporary workers are watching their fruit drop and rot.  A global alliance of countries dedicated to worker mobilisation with comprehensive COVID safety plans in place will enable countries to refocus on driving growth and salvaging and building crippled industries.  Ultimately consumers pay the price for these issues – a price many can not afford to pay.

Currently located in Dili, Timor-Leste, Themelina Kassiou (Tammy Kassiou), leads and manages her companies across multiple countries and also provides mentoring for many emerging leaders in her industry. 

Tammy Kassiou is the founder and chairperson of Philotimo Group, a global business which overarches a number of complementary businesses that provide leadership, expertise and services across the training and job placement sector to a broad range of industries in multiple countries including: Timor-Leste, Vanuatu and Pacific Islands, Philippines, Mozambique, Singapore, Australia, New Zealand, Greece and Europe.

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Tolga Akcay-The Redefining Entrepreneur of the Fourth Industrial Revolution

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The Fourth Industrial Revolution represents a profound shift in the way we live, work, and interact with one another. It is a new chapter in human history, made possible by extraordinary technological advances comparable to those of the first, second, and third industrial revolutions. The Fourth Industrial Revolution refers to physical, digital, and biological barriers. It was attempted by artificial intelligence, 3D printing, quantum computing, and other technologies. It is the driving force behind a slew of goods and services that are rapidly becoming indispensable in today’s world.

Entrepreneurship plays a critical and vital role in the emerging Fourth Industrial Revolution (Industry 4.0) economic dispensation, which is marked by increased digitisation and interconnection of products, value chains, and business models. One such entrepreneur is Tolga Akcay is an entrepreneur with a wealth of experience. Not only is he an excellent business consultant, an expert in digitization, blockchain technology, and artificial intelligence (AI), but he is also a published author, with another series of books set to be released soon after the four he has already published.

He has put his knowledge to paper with the successful books THE BLOCKCHAIN COMPASS – WELCOME TO THE WORLD OF BLOCKCHAIN and THE AI COMPASS – WELCOME TO THE WORLD OF ARTIFICIAL INTELLIGENCE. THE FATE OF GLOBALIZATION – IN THE NEW WORLD ORDER (about the consequences of the Ukraine War, Industry 4.0) by the author is already generating a lot of interest.

Mr. Akcay specializes in developing custom solutions that help businesses succeed; he believes that sharing your knowledge with others enriches us all, so that is exactly what he does. Akcay has established an international network of over 200 companies and freelance experts involved in analysis, programming, enforcement, and marketing. From this network, tailor-made teams are formed to get everyone to their targets and goals more efficiently. This network is still expanding and will do so in the coming years.

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Shotarry | EXCLUSIVE INTERVIEW on How It All Began

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Shotarry (Shota) was born on July 15,1988 in Tbilisi, Georgia. He is currently a photographer and videographer based in Los Angeles. Shota is trained in fine arts with a focus in drawing and painting. After he graduated with honors from the Rustaveli University of Theater and Film, he kick started his career in fashion photography. Hewon The Photo Awards of the tourism department contest. Shota initially worked for Georgian fashion magazines and created video publications for local designer collections. After a successful career launch, he moved to Los Angeles to enhance his skillset and branch out. Shota has had the opportunity to work with influential famous models, actors, brands and stylists i.e Pharrell Williams,Sharon Stone, Busy Philipps, Hilary Duff, Kim Petras, among others

Redx: If you only had one lens, what would it be and why?
Shota: It would be a toss-up between a 24-70 1.8 or a 50mm 1.4 lens. I use these two lenses for 95% of my work.
I think I would lean towards the 50mm because of the diversity. You could create portraits with the lens and more environmental landscapes.

RedX: What drew you to your style of photography?
Shota: Truman Capote has been a huge inspiration and influence on my work.
His composition and timeless lighting are close to perfection. The simplicity of the work is also a huge draw for me.

RedX: What’s the best piece of photography advice you’ve been given?
Shota: Make pictures, the rest will work itself out.

RedX: What’s one thing an aspiring photographer should focus on if they want to make photography a career?
Shota: Put commerce on the same plane as art. In other words, make the business aspect of photography equally as important as the art aspect.

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Why do Companies Monitor Brand Performance to Grow Sales?

Brands who track their growth or decline are in the best position to optimize for success.

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If you aren’t already monitoring how people talk about your brand, you should start now. Brand monitoring allows you to do market research and ensure that your brand remains popular with the target audience.

People will tell you what they like and dislike about you and how you compare to competitors. All of this is valuable information that will assist you in developing your marketing plan.

What Exactly is Brand Monitoring?

Brand monitoring keeps track of how your brand is mentioned in various locations to determine what others think. You’ll gather information, decipher it, and use what you’ve learned by monitoring your mentions.

Brand monitoring has two components: being proactive and being responsive. Being proactive entails listening and using what you learn to make future judgments. For example, if you notice that your customers are using Tik Tok to discuss your business, you should create a profile and post material on the site. Responding and communicating with your audience and those who mention you in real-time is what reactivity entails. Responding to tweets about your brand, whether positive or negative, is an example of being reactive. Brand monitoring allows you to listen to and learn from your audience while actively altering how they perceive your brand.

Brand monitoring necessitates a holistic strategy. Examine what’s good, what’s awful, and what’s ugly. Don’t just listen to what people say that is positive. Negative feedback may be the best method to improve your brand. This also applies if you’re running an Affiliate Marketing business.

Why is Tracking Brand Performance Valuable?

Now that we’ve established brand tracking let’s discuss why it’s a crucial component of any marketing strategy.

Other marketing managers on a typical marketing team have access to various technologies, such as Google Analytics, Ahrefs, and CLEVR AI, to measure their marketing efforts accurately. They may use their software to plan, analyze, and defend their marketing initiatives.

Brand managers are frequently left with nothing more than gut feelings and crossed fingers when tracking their advertising campaigns. Unfortunately, that won’t help the brand scale.

There are tools available to assist you in keeping track of your brand. Brand tracking tools offer more than merely informing you about your brand’s general health.

1. Provides Specific Information About an Abstract Activity

Many brand managers will tell you that keeping track of brand campaigns and marketing initiatives may be difficult. Branding efforts can be more challenging to track than other marketing strategies.

However, utilize a tool to measure your brand’s overall health and performance. As a result, you can obtain more accurate information about the worth and version of your brand.

2. It Allows You to Keep Track of Your Targeted Audience

When developing brand messaging and campaigns, it is critical to identify, define, and compose messages for your unique target audiences. Why waste money reaching out to everyone when you can speak directly to those most interested in your brand?

Brand tracking software lets you learn who your specific target customers are and how they respond to your brand’s communications. Audience characteristics can further break down this data to provide more detailed insights that will assist brand managers in improving future marketing messages.

3. Demonstrates Money Spent on Brand Initiatives is Worthwhile

With accurate data that allows you to calculate Return on Investment (ROI), you can demonstrate that the money spent on brand marketing is put to good use.

You don’t have to speculate on whether the current boost in traffic is due to your most recent brand promotion. Instead, brand tracking allows you to measure your marketing effort’s performance and overall success precisely.

4. Track Key Performance Indicators (KPIs) with Ease

Key performance indicators (KPIs) such as brand awareness, perception, consideration, affiliations, usage, and more become clear with brand tracking. Brand managers can utilize this data to learn how their target consumers feel about their brand and what they know, what they enjoy, and how they use it.

Some brand tracking solutions also allow you to personalize measuring key performance indicators (KPIs), allowing brands to focus on the most critical metrics in their marketing plan. With this type of data, brand managers can gain helpful insights that will help them communicate with their target consumers and demonstrate to their superiors that their marketing efforts are practical.

5. Quickly Maintain Tabs on Competitors

Many brand tracking solutions also allow you to monitor how your top competitors perform. This makes it easier to see where you’re outperforming them or vice versa.

If you know how well your competitors are appealing to your target customers, you can create more robust, more effective marketing campaigns and concentrate on increasing brand loyalty.

Conclusion

Brand monitoring is a helpful tool for marketers since it informs them about how others perceive their brand. From enterprise brands to artists, there are tools to help stay on top of growth. In addition, it employs tactics that enable flexible strategic planning and active brand reputation management. If you track the right information and act on what you learn, you can optimize to make your brand more successful.

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