Connect with us

Entrepreneur

The 3 Essentials To Building Your Brand On Social Media – Sezgin Mangjuka

Published

on

Digital expert, Sezgin Mangjuks who is just 21 has changed the dynamics of social media in the state. In an exclusive conversation, Sezgin shares his take on the significance of social media, its scope, and has some valuable tips for online brands and businesses.

Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place.

Your ability to encourage any of these actions comes from your brand’s authority — and one of the best ways to build that is through the savvy use of social media.

1. Provide valuable and shareable content

It should go without saying, but you’ll create a much stronger brand reputation if you focus on creating useful content that viewers will want to share, rather than cranking out content to meet arbitrary publishing calendars or that covers subjects only you’d want to read.

Keep the following principles in mind as you craft content for social sharing:

Every single piece of content you share should support your brand image. Remember, humor can be difficult to pull off. If you can use memes effectively, they can be powerful brand-building tools. But if you aren’t 100 percent sure how your audience will respond to your image, resist the temptation to create memes or engage in clickbait strategies that have the potential to reflect poorly on your company.

Figure out which content is most likely to gain visibility on your social networks. Images may resonate better with your audience than blog posts, but you won’t know that if you don’t look at your data.

Don’t be afraid to use visual content. Articles with images receive 94 percent more views.

One of the easiest ways to create content for deployment on social media profiles that’ll support your brand building efforts is to see what types of posts others have been successful with and put together your own, better versions.

Say, for example, that one of your competitors has received good social traction with a blog post titled “12 Strategies for Increasing Website Traffic.”

Instead of wasting your time building content around unproven topics, you could release a stronger content piece on this same subject. For instance, you could put together a post titled “102 Strategies for Increasing Website Traffic,” or you could go through your competitor’s list of techniques and put together your own guide that goes into more depth on how to put these principles into action.

2. Leverage influencers

Publishing killer content to your social profiles is important, but it’s only one part of the equation. If you have a relatively unknown brand, your voice is likely to get lost in the noise. While you can eventually build your own audience through the creation of great content, this strategy is going to take time.

A much faster approach is to leverage the audiences existing influencers in your industry have already built. There are a few different ways you can do this:

Mention their names or cite their websites in your content pieces. Influencers with Google Alerts or other notifications set up on their names will see your content after it’s published.

Tag any influencers you’ve referenced when sharing content to your social media profiles.

Email influencers after you’ve published your content to let them know they’ve been referenced in your work.

The goal of all these different actions is to get them to share your content piece with their followers via social networking. It can take time to build up the kinds of relationships that lead to influencer sharing, but if you’re consistent about producing quality content, your efforts will get noticed.

3. Use social campaigns to promote content

Finally, keep in mind that, in an age of diminishing organic reach, paid campaigns — especially those run through native advertising platforms — may be one of your better options for building your brand on social networks.

A growing number of brands use strategies such as contests and other social media campaigns to successfully gain visibility and generate leads.

To take advantage of this effect, provide your audience with valuable incentives that encourage user participation, and make sure that your campaigns offer value to all participants.

While social media is one of the most powerful ways to reach new leads, it’s easy to waste time or alienate people if you don’t use it appropriately. That’s what makes having a sound social media strategy in place so important.

If you make it a priority to consistently share great content and leverage the power of existing social media influencers, your brand-building efforts are bound to pay off in the long-run.
Instagram.com/sezg1n.m

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneur

Two Tips From Credit Repair Nation Founder And CEO Glen Arisukwu On How To Be Successful In The Credit Repair Industry

Published

on

Originally from Nigeria, Glen Arisukwu came to the United States in 2014 to find his fortune. Since then, he has been working his way up until he started his career in the credit repair industry. 

“My career started when I couldn’t get approved for an apartment a few years back because of my credit. I didn’t realize how big of an impact credit made in different life milestones such as buying your first apartment or car,” Glen said. 

As a result, he started his credit repair journey. During that time, he said to himself that he didn’t want anyone else to go through the pressure he went through and being unable to achieve his goals. 

He then founded his company, Credit Repair Nation, which focuses on helping clients repair their credit reports by removing any derogatory items through legal methods that Glen himself used and learned when he fixed his credit report.  

Glen’s company isn’t the first and only credit repair company in the industry. There have been numerous ones before him and there will be more after him. 

To those who aspire to start their career in the credit repair industry, Glen offers two tips: 

Build A Good Team

A successful company that takes on numerous clients at a time needs to have an efficient team composed of people who share the same mindset and goals. 

That’s why Glen encourages those who want to start their brand in the credit repair industry to invest in the right people who can help propel their company to high levels of success. 

Having the right people in a team can get the work done faster and increase productivity because they can use their different strengths and talents for the benefit of the company. 

Become A Good Leader

According to Glen, before anyone in the credit repair industry can build a good team that could bring their company to success, they need to start with themselves and learn how to be a good leader. 

“One of the strong values that I learned along the way is leadership and having a great mentor who can show and guide you to be successful in the business you’re trying to get into,” he said. 

Since he’s keen on helping others fix their credit reports, Glen invested in himself and with his employees so that he can become a strong leader to a good team that’s working towards the same goals as him. 

Learn more about Glen Arisukwu through his Instagram account

Continue Reading

Entrepreneur

How Being Different Is The Secret Behind Magician And Motivational Speaker John Kippen’s Success

Published

on

“Being different is your superpower.” That’s the motto that fuels magician and motivational speaker John Kippen. 

He knows what it is like to come from a place that is different from the rest of the world. But this didn’t stop him from achieving success and helping others do the same. 

“My story comes from my experiences and my heart. Overcoming the adversity of brain tumor removal and subsequent facial paralysis gives me a unique perspective on how to turn a difference into a superpower,” he said. 

Accepting His Difference 

How did performing magic become John’s superpower? When he was going through the trauma of a brain tumor removal which left his face partially paralyzed, he had to find something that would keep him going. That’s where magic came in. 

Through performing magic, John was able to build up his self-confidence. He said that the more he performed, the more he was able to stop hiding from the world and accept his facial difference.

Eventually, he came to terms that his difference didn’t define who he was and what he’s capable of achieving. 

John didn’t want to keep this revelation to himself. He knew that if it could help him get back out in the world, then maybe it can help others as well. And sometimes before walking down a better path, people just need the right push from another person who knows how it feels to be in their situation. 

So to make sure that he had the audience’s attention, John added magic to his repertoire, making the experience more fulfilling to those who have seen his shows. 

His Magic Touch 

Presently, John hopes to get his message of motivation across to adults from the age of 16 to 90, anyone who has dealt with adversity in their lives and finds themselves hiding from life. 

During the past six years, John has performed over 6,000 shows for anywhere from three to 700 people. In each performance, audiences leave not only entertained but inspired to change or except what they donʼt like about themselves.

“I find that my actions speak as loudly as I do which immediately gives me authenticity. I take interest in my audience and make the magic about them and I am just the conduit,” John said. 

John also spends a few hours managing his bi-coastal service company. But most of the time, he’s dedicated to developing new magic tricks to help him get his message across better. 

His current goal is to get on as many stages as possible and publish his book which will allow him to reach more people and relay his message of inspiration. 

To see his recent critically acclaimed short  film about his journey visit www.ifjohncan.com/documentary

For more information on how to book John to speak and inspire  your group, visit www.johnkippen.com.

Continue Reading

Entrepreneur

How Language Coach Mikel Telleria Helps Entrepreneurs And Professionals Learn A New Language Efficiently

Published

on

Learning a new language isn’t always as easy as it seems. Although there are dozens of apps available to make the process easier, some people find it difficult to progress and adapt to a new system of speaking a different language. 

Mikel Telleria, a language coach from Basque Country, Spain, recognizes the problem behind the existing system which is why he offers his services for a more efficient approach to learning new languages. 

“With my language learning system, you can become fluent in a foreign language in three months,” he said. 

Teaching Entrepreneurs And Professionals 

Presently, Mikel helps busy entrepreneurs and professionals learn foreign languages quickly and efficiently. He has been teaching and coaching business professionals, entrepreneurs, and professional athletes since 2016.

He is fluent in  Basque, Spanish, French, English, German, Italian, Portuguese, Romanian, and Russian.

When teaching his clients a new language, Mikel uses a personalized plan based on input, habit building, and a focus on developing practical skills. He does this by determining his clients’ schedules and goals so he can prepare a personalized learning plan as well as guiding them in implementing these lessons step-by-step. 

“For me, language learning is enjoyable and relatively easy, because I do it the right way. I see so many people getting frustrated and not getting the results they want because they do it the wrong way. It’s not their fault, that’s what the school system taught them to do. But I want to change that,” he said. 

Over the years, he has helped dozens of clients learn new languages that provide them a benefit in their respective careers. 

Encouraged To Make It His Career 

“I had many friends who were struggling with their English and asking me what my secret was, especially after I learned Romanian in a few months, so I started helping them prepare learning plans that made sense for them. At some point, someone told me I should start charging people for it, and I realized it made sense,” Mikel shared. 

So after getting his MA in Professional Translation, he began his career by translating content for tech giants such as Google, Amazon, and Facebook, and working in embassies and chambers of commerce in various European countries.

Later on, he decided to become a full-time language coach so he can have more control of his time, effort, and profits. 

“I have been learning languages and experimenting with different methods for years, always looking to become more efficient at it. This is what I’m best at,” he said. 

Learn more about Mikel Telleria through his Instagram account (@mikeltelleria89). 

Continue Reading

Trending