Media and technology are complex spaces, characterized by the emergence of new strategies, tools, and approaches. Today, we see contributions span a wide range of fields, including film and television, the spirits industry, video production, entertainment entrepreneurship, and social initiatives utilizing blockchain and AI. With that, we’re highlighting individuals who explore the diverse ways technology is being integrated into media to address both industry-specific challenges and broader societal issues. Their experiences and projects offer insights into the multifaceted nature of media evolution and the role of technology in shaping its future.
Sam Citron: Merging Cinematic Experience with Senior Entertainment
Sam Citron has always looked forward to the evolution of media. After graduating from Boston University, where his film “Routine” was acclaimed, Citron’s career flourished in Los Angeles. Working alongside renowned editors and directors like Anne V. Coates and John Milius, he honed his craft in editing and storytelling. His projects, ranging from documentaries to comedies, have garnered critical acclaim and awards.
In his own words, Citron emphasizes the importance of meticulous preparation and adaptability in the industry. “One of the most important issues for me when I’m working with high-profile individuals is that I don’t waste peoples’ time and they are not wasting mine,” he states. For him, efficient and adaptable work ethic is not just vital in high-stress environments but is also crucial in his current role at Senior Care Home Entertainment (SCHE).
Citron draws from his extensive background in dealing with high-stake scenarios and high-profile personalities in the entertainment industry, applying these skills to his work at SCHE. “Adaptability…patience and an even temperament” are essential, he notes, highlighting how these qualities are instrumental in both film production and in creating content for senior audiences.
Brett R. Berish: Crafting Success in the Wine & Spirits Industry
Brett R. Berish, as the President and CEO of Sovereign Brands, exemplifies the impact of innovative thinking in the wine and spirits industry through the utilization of social media and appearances on TV shows to further his brand. His journey reflects a deep understanding of market dynamics and consumer preferences. Berish and Sovereign Brands have introduced several standout products, including Luc Belaire, a top-selling French sparkling wine, and Bumbu, a leading premium rum in the U.S.
Berish’s approach to brand development is refreshingly straightforward yet effective. “Never assume or dictate the consumer before you release a brand or product,” he advises, emphasizing the importance of flexibility and responsiveness to market feedback.
Sovereign Brands, a family-owned entity with a history spanning four generations, echoes Berish’s aspirations in the field. With a presence in over 100 countries, Sovereign continues to expand its reach, introducing new products and exploring fresh markets.
Mike Vannelli: Leading the Charge in Video Production Innovation
Mike Vannelli, as the Head Video Producer at Envy Creative, showcases the traits essential in today’s media landscape. Under his leadership, Envy Creative has produced over 2000 video ads, each tailored to convey the client’s message effectively to their target audience. Vannelli’s role involves guiding a skilled production team in creating impactful online and TV commercials as well as explainer videos.
Vannelli shares his core principles for success in the media industry: adaptability, networking, and understanding the audience. “Thriving in the media industry is all about adaptability, networking, and understanding your audience,” he notes.
Envy Creative remains committed to delivering high-quality, affordable video content and with that company has earned a notable reputation. Their all-inclusive process, encompassing everything from conceptualization to final delivery, ensures that clients receive content that not only aligns with their vision but also enhances their brand’s presence in the digital world.
Melinda Santiago: Promoting Entrepreneurship in Entertainment
Melinda Santiago seeks to exemplify what it means to be a successful Latina serial entrepreneur. With over 30 years of experience, Santiago has made her mark by consulting, managing, and branding several celebrity clients, steering them towards new achievements. As the CEO of The Santiago Firm, LLC, and Santi Media Group, LLC, she has shown exceptional prowess in navigating what was once a male-dominated field.
The Santiago Firm LLC, under Santiago’s leadership, has grown to have a name for themselves in the entertainment sector. Her firm provides comprehensive entertainment services, balancing artistic vision with practical business strategies. Santiago’s multi-faceted expertise is also reflected in Santi Media Group’s three divisions: Santi Books, Santi Music, and Santi Films, each contributing to the media landscape.
In addition to her business pursuits, Santiago is deeply committed to community development and philanthropy. She actively supports and volunteers for non-profit organizations like “Believe In Our Vizion” and “The Bobby V Foundation,” and also leads her own non-profit, “Pick Up To Get Up Foundation,” promoting literacy and entrepreneurship.
Janga Bussaja: Exploring the Connections Between Philosophy, Art, and Social Entrepreneurship
Janga Bussaja, a philosopher, conceptual artist, and social entrepreneur, brings a different perspective to the fight against systemic racism through his venture, Planetary Chess. His diverse background gives him the ability to position himself advantageously within the field.
Bussaja’s approach is dedicated to decentralization and transparency in Web3 technology. He believes in the power of decentralization as a tool for empowerment, particularly in social justice initiatives. “Web3’s decentralized nature is its most defining and powerful feature,” Bussaja states, underscoring the potential of this technology to distribute power more equitably and foster transparency.
Moreover, Bussaja leverages AI in his venture, particularly in public relations and media strategy. His AI-powered newsletter, Dismantled, is a testament to the innovative use of technology in business processes. The AI tool, Media Magic Mike, demonstrates how technology can complement human creativity in strategic communications, ensuring targeted and impactful outreach.
