Snap2Cook was born not in a boardroom, but in a real family kitchen. With a neurodiverse household, dietary preferences, and the everyday stress of “what’s for dinner?” I saw first-hand how modern life had made food more complicated than it needed to be. Then came a spark: if my wife could identify plants with an app, why couldn’t we help families identify what meals they could make from what’s already in the fridge? That idea launched an 18-month journey that became Snap2Cook, an AI-powered solution to help people cook smarter, not harder.

But Snap2Cook has never just been an app. And today, we’re evolving it into something much more powerful: a full platform ecosystem.

From App to Platform

Snap2Cook is growing into a food tech platform built around three pillars

1. Chef Mode

A space for creators, chefs, and home cooks to:
• Upload their own recipes
• Share videos and menus
• Monetise content like YouTube or TikTok
• Get hired for home cooking, catering or prepped meal services

It empowers the food community, professionals and passionate amateurs alike, to earn while promoting healthy, home-cooked meals.

2. Food Education

We’re rolling out tools that teach, not just tell
• Nutritional breakdowns
• Wiki-style food knowledge modules
• Smart swaps and allergen flags
• School-friendly content for teaching food literacy and reducing childhood obesity

We’re already engaging with governments and school systems to integrate Snap2Cook into food education initiatives across Australia, the USA, and beyond.

3. A Connected Ecosystem

Snap2Cook will connect:
• Families looking to eat smarter and reduce waste
• Retailers who want to boost basket size via seamless ingredient links
• Food charities through our “Feed a Family for Free” initiative, where we reinvest a portion of revenue to buy groceries for those in need
• Device makers including smart fridges and wearables
• Healthcare providers enabling meal plans for specific conditions and dietary needs

This isn’t a single tool. It’s a movement. And we’re just getting started.

🏁 Where It Started

From the UK sales floor to window cleaning in Perth, every step of my journey has led to this mission. We bootstrapped Snap2Cook into an app with:
• Over 70,000 recipes
• Thousands of users worldwide
• Recognition from chefs, media, and even Gordon Ramsay

But numbers aside, the real power is in impact. Parents finding new ways to cook for their kids. Young people learning to cook with confidence. And now, people everywhere discovering that a few ingredients and a Snap can change the way we feed ourselves.

💡 The Vision Ahead

We are not just here to disrupt recipe apps.

We’re building the first food only, ad conscious, AI powered platform that:
• Helps people save money and eat well
• Reduces waste and builds food resilience
• Creates space for creators, chefs and educators
• Aligns with governments, schools, and healthcare goals

With Snap2Cook, we’re turning mealtimes into moments of empowerment, education, connection, and opportunity.

Thank you to every team member, partner, and supporter helping us shape this journey. The next chapter starts now, together.