Who is Vinny?
Vinny is a 3rd generation Italian, born and raised in the Bay Area California. He grew up with strong family values that has helped him really learn to connect with people. As a 15 year plus expert in customer service, Vinny broke into the marketing industry. Vinny has continued the legacy from his Dad and Grandfather in business and has carried his expertise into communicating branding effectively so businesses can scale.
4 Tips Building a Strong Personal Brand
1) Strong brand needs consistency
“Your branding should carry the same weight and consistency across all your platforms and content. This includes everything from your profile pic, colors, bio, graphics, and copy. This creates trust, credibility, and authority in your business” Vinny said. This creates trust, credibility, and authority in your business which are 3 most important factors to have as a personal brand.
2) Know your audience
You need to learn to read your audience and provide the best content and information for your audience to engage with! Vinnys advice for this is: “Know what your audience is: if your selling to parents dont use edgy stuff. Stick with warm, friendly, and elegant branding. Also know the questions your audience is asking.“
3) Balance your brand with your personal life
Why would you need to have your personal life in your branding strategy? Lets here it from the professional:”Perfect branding also includes you because you are your brand. Embedding your story in your brand is key to capturing not just customers, but creating an influence. The point is people don’t want to follow a robot, but a real person with real life stories.” Vinny said.
4) Be Different
Being authentic is insanely important in every business, but why: “Your brand should create a culture around your niche that separates you from the rest. Anybody can post about about beauty product ideas,but how does your brand make you stand out from the rest? Your brand should carry an aesthetic that isn’t like the rest.“, this is Vinny’s thought on importance of authenticity!