At the 2026 Milano-Cortina Winter Olympics, iconic rapper and cultural figure Snoop Dogg delivered a memorable moment of encouragement to members of Team USA, offering inspiration that stretched beyond medals and podiums.

In a brief but powerful video posted on TeamUSA.com, Snoop Dogg was shown sharing an uplifting message with U.S. athletes as they prepare to compete on the world stage. The clip captured a glimpse of the spirit he brings to the Games—one built on positivity, resilience, and unity. (Team USA)

Snoop’s involvement with the U.S. Olympic team goes deeper than a single moment. In December 2025, the United States Olympic & Paralympic Committee (USOPC) named him the first-ever honorary coach for Team USA, a role meant to boost morale and support athletes behind the scenes. In that announcement, he emphasized his mission: “Team USA athletes are the real stars—I’m just here to cheer, uplift and maybe drop a little wisdom from the sidelines.” (usopc.org)

His presence at the Winter Games is not merely ceremonial. Snoop has made it his mission to be present with Team USA athletes, greeting competitors, interacting with fans, and even sharing moments of camaraderie with families on the sidelines. His message reflects a broader cultural impact—one that merges entertainment with encouragement for those chasing Olympic dreams.

Whether it’s encouraging snowboarders, offering a smile to competitors, or posting motivational quotes for Team USA on social media, Coach Snoop’s presence has become a defining part of the American Olympic narrative in Italy. His message, short but resonant, reminds athletes and fans alike that inspiration can come from anywhere—even from the man who helped define an era of hip-hop culture.

As Team USA continues its quest for Olympic glory, Snoop Dogg’s words serve as a timely reminder: success on the world stage is as much about heart and determination as it is about athletic performance.

Sources & Attribution

  • TeamUSA.com video and coverage of Snoop Dogg’s inspirational message to Team USA athletes. (Team USA)

  • United States Olympic & Paralympic Committee announcement of Snoop Dogg as honorary coach. (usopc.org)

  • Social media posts highlighting Coach Snoop’s motivational presence at the Winter Olympics. (Facebook)