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How Being Different Is The Secret Behind Magician And Motivational Speaker John Kippen’s Success

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“Being different is your superpower.” That’s the motto that fuels magician and motivational speaker John Kippen. 

He knows what it is like to come from a place that is different from the rest of the world. But this didn’t stop him from achieving success and helping others do the same. 

“My story comes from my experiences and my heart. Overcoming the adversity of brain tumor removal and subsequent facial paralysis gives me a unique perspective on how to turn a difference into a superpower,” he said. 

Accepting His Difference 

How did performing magic become John’s superpower? When he was going through the trauma of a brain tumor removal which left his face partially paralyzed, he had to find something that would keep him going. That’s where magic came in. 

Through performing magic, John was able to build up his self-confidence. He said that the more he performed, the more he was able to stop hiding from the world and accept his facial difference.

Eventually, he came to terms that his difference didn’t define who he was and what he’s capable of achieving. 

John didn’t want to keep this revelation to himself. He knew that if it could help him get back out in the world, then maybe it can help others as well. And sometimes before walking down a better path, people just need the right push from another person who knows how it feels to be in their situation. 

So to make sure that he had the audience’s attention, John added magic to his repertoire, making the experience more fulfilling to those who have seen his shows. 

His Magic Touch 

Presently, John hopes to get his message of motivation across to adults from the age of 16 to 90, anyone who has dealt with adversity in their lives and finds themselves hiding from life. 

During the past six years, John has performed over 6,000 shows for anywhere from three to 700 people. In each performance, audiences leave not only entertained but inspired to change or except what they donʼt like about themselves.

“I find that my actions speak as loudly as I do which immediately gives me authenticity. I take interest in my audience and make the magic about them and I am just the conduit,” John said. 

John also spends a few hours managing his bi-coastal service company. But most of the time, he’s dedicated to developing new magic tricks to help him get his message across better. 

His current goal is to get on as many stages as possible and publish his book which will allow him to reach more people and relay his message of inspiration. 

To see his recent critically acclaimed short  film about his journey visit www.ifjohncan.com/documentary

For more information on how to book John to speak and inspire  your group, visit www.johnkippen.com.

Entrepreneur

Tolga Akcay-The Redefining Entrepreneur of the Fourth Industrial Revolution

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The Fourth Industrial Revolution represents a profound shift in the way we live, work, and interact with one another. It is a new chapter in human history, made possible by extraordinary technological advances comparable to those of the first, second, and third industrial revolutions. The Fourth Industrial Revolution refers to physical, digital, and biological barriers. It was attempted by artificial intelligence, 3D printing, quantum computing, and other technologies. It is the driving force behind a slew of goods and services that are rapidly becoming indispensable in today’s world.

Entrepreneurship plays a critical and vital role in the emerging Fourth Industrial Revolution (Industry 4.0) economic dispensation, which is marked by increased digitisation and interconnection of products, value chains, and business models. One such entrepreneur is Tolga Akcay is an entrepreneur with a wealth of experience. Not only is he an excellent business consultant, an expert in digitization, blockchain technology, and artificial intelligence (AI), but he is also a published author, with another series of books set to be released soon after the four he has already published.

He has put his knowledge to paper with the successful books THE BLOCKCHAIN COMPASS – WELCOME TO THE WORLD OF BLOCKCHAIN and THE AI COMPASS – WELCOME TO THE WORLD OF ARTIFICIAL INTELLIGENCE. THE FATE OF GLOBALIZATION – IN THE NEW WORLD ORDER (about the consequences of the Ukraine War, Industry 4.0) by the author is already generating a lot of interest.

Mr. Akcay specializes in developing custom solutions that help businesses succeed; he believes that sharing your knowledge with others enriches us all, so that is exactly what he does. Akcay has established an international network of over 200 companies and freelance experts involved in analysis, programming, enforcement, and marketing. From this network, tailor-made teams are formed to get everyone to their targets and goals more efficiently. This network is still expanding and will do so in the coming years.

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Shotarry | EXCLUSIVE INTERVIEW on How It All Began

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Shotarry (Shota) was born on July 15,1988 in Tbilisi, Georgia. He is currently a photographer and videographer based in Los Angeles. Shota is trained in fine arts with a focus in drawing and painting. After he graduated with honors from the Rustaveli University of Theater and Film, he kick started his career in fashion photography. Hewon The Photo Awards of the tourism department contest. Shota initially worked for Georgian fashion magazines and created video publications for local designer collections. After a successful career launch, he moved to Los Angeles to enhance his skillset and branch out. Shota has had the opportunity to work with influential famous models, actors, brands and stylists i.e Pharrell Williams,Sharon Stone, Busy Philipps, Hilary Duff, Kim Petras, among others

Redx: If you only had one lens, what would it be and why?
Shota: It would be a toss-up between a 24-70 1.8 or a 50mm 1.4 lens. I use these two lenses for 95% of my work.
I think I would lean towards the 50mm because of the diversity. You could create portraits with the lens and more environmental landscapes.

RedX: What drew you to your style of photography?
Shota: Truman Capote has been a huge inspiration and influence on my work.
His composition and timeless lighting are close to perfection. The simplicity of the work is also a huge draw for me.

RedX: What’s the best piece of photography advice you’ve been given?
Shota: Make pictures, the rest will work itself out.

RedX: What’s one thing an aspiring photographer should focus on if they want to make photography a career?
Shota: Put commerce on the same plane as art. In other words, make the business aspect of photography equally as important as the art aspect.

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Why do Companies Monitor Brand Performance to Grow Sales?

Brands who track their growth or decline are in the best position to optimize for success.

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If you aren’t already monitoring how people talk about your brand, you should start now. Brand monitoring allows you to do market research and ensure that your brand remains popular with the target audience.

People will tell you what they like and dislike about you and how you compare to competitors. All of this is valuable information that will assist you in developing your marketing plan.

What Exactly is Brand Monitoring?

Brand monitoring keeps track of how your brand is mentioned in various locations to determine what others think. You’ll gather information, decipher it, and use what you’ve learned by monitoring your mentions.

Brand monitoring has two components: being proactive and being responsive. Being proactive entails listening and using what you learn to make future judgments. For example, if you notice that your customers are using Tik Tok to discuss your business, you should create a profile and post material on the site. Responding and communicating with your audience and those who mention you in real-time is what reactivity entails. Responding to tweets about your brand, whether positive or negative, is an example of being reactive. Brand monitoring allows you to listen to and learn from your audience while actively altering how they perceive your brand.

Brand monitoring necessitates a holistic strategy. Examine what’s good, what’s awful, and what’s ugly. Don’t just listen to what people say that is positive. Negative feedback may be the best method to improve your brand. This also applies if you’re running an Affiliate Marketing business.

Why is Tracking Brand Performance Valuable?

Now that we’ve established brand tracking let’s discuss why it’s a crucial component of any marketing strategy.

Other marketing managers on a typical marketing team have access to various technologies, such as Google Analytics, Ahrefs, and CLEVR AI, to measure their marketing efforts accurately. They may use their software to plan, analyze, and defend their marketing initiatives.

Brand managers are frequently left with nothing more than gut feelings and crossed fingers when tracking their advertising campaigns. Unfortunately, that won’t help the brand scale.

There are tools available to assist you in keeping track of your brand. Brand tracking tools offer more than merely informing you about your brand’s general health.

1. Provides Specific Information About an Abstract Activity

Many brand managers will tell you that keeping track of brand campaigns and marketing initiatives may be difficult. Branding efforts can be more challenging to track than other marketing strategies.

However, utilize a tool to measure your brand’s overall health and performance. As a result, you can obtain more accurate information about the worth and version of your brand.

2. It Allows You to Keep Track of Your Targeted Audience

When developing brand messaging and campaigns, it is critical to identify, define, and compose messages for your unique target audiences. Why waste money reaching out to everyone when you can speak directly to those most interested in your brand?

Brand tracking software lets you learn who your specific target customers are and how they respond to your brand’s communications. Audience characteristics can further break down this data to provide more detailed insights that will assist brand managers in improving future marketing messages.

3. Demonstrates Money Spent on Brand Initiatives is Worthwhile

With accurate data that allows you to calculate Return on Investment (ROI), you can demonstrate that the money spent on brand marketing is put to good use.

You don’t have to speculate on whether the current boost in traffic is due to your most recent brand promotion. Instead, brand tracking allows you to measure your marketing effort’s performance and overall success precisely.

4. Track Key Performance Indicators (KPIs) with Ease

Key performance indicators (KPIs) such as brand awareness, perception, consideration, affiliations, usage, and more become clear with brand tracking. Brand managers can utilize this data to learn how their target consumers feel about their brand and what they know, what they enjoy, and how they use it.

Some brand tracking solutions also allow you to personalize measuring key performance indicators (KPIs), allowing brands to focus on the most critical metrics in their marketing plan. With this type of data, brand managers can gain helpful insights that will help them communicate with their target consumers and demonstrate to their superiors that their marketing efforts are practical.

5. Quickly Maintain Tabs on Competitors

Many brand tracking solutions also allow you to monitor how your top competitors perform. This makes it easier to see where you’re outperforming them or vice versa.

If you know how well your competitors are appealing to your target customers, you can create more robust, more effective marketing campaigns and concentrate on increasing brand loyalty.

Conclusion

Brand monitoring is a helpful tool for marketers since it informs them about how others perceive their brand. From enterprise brands to artists, there are tools to help stay on top of growth. In addition, it employs tactics that enable flexible strategic planning and active brand reputation management. If you track the right information and act on what you learn, you can optimize to make your brand more successful.

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