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How Edgar Alaniz’s El Rincon Restaurant Is Changing The Face Of The Restaurant Industry



Want the most relaxed place to eat and enjoy your meals? Or do you want a fancy restaurant that offers excellent service and better food? Try El Rincon Restaurant! Edgar Z. Alaniz is the certified owner of The El Rincon Restaurant. He is a San Diego native born of Mexican-immigrant parents. At the age of 18 is the time when he received full ownership of this family business- El Rincon Restaurant.

The restaurant industry in the U.S. employs more than 15 million people. This figure amounts to about 7% of the country’s employment. However, in the recent past, the novel coronavirus pandemic has crippled every sector of the economy. Likewise, it did not spare the restaurant industry. Nearly half of the workforce in the industry has laid off since most bars and restaurants have closed. But guess what? The El Rincon Restaurant still stands strong. Edgar Z. Alaniz Career BackGround

Before 2017, Edgar and his family-owned and operated 5+ cell phone stores. They became the top sellers in the whole of the San Diego District for a couple of years. However, in 2016 the business collapsed. Edgar’s mother’s effort to bring money home found a brick and mortar restaurant in San Diego that needed very little investment and would be ready within a couple of weeks. And since she had a passion for cooking, she invested all her money into the restaurantThat marked the genesis and birth of the El Rincon Restaurant.

El Rincon Restaurant At A Glance

El Rincon Restaurant provides excellent service and exceptional food. Before the pandemic could see customers driving down from L.A on the weekends, and crossing the border from Mexico to eat at El Rincon restaurant. The waiting queues were often one hour plus long as every customer wanted to have a bite of his share in the restaurant. Why? Because El Rincon not only provides excellent service and exceptional food but also maintains and enjoys the relationship they built with their community.

The El Rincon Restaurant is shifting its business model to match the current demand for everyone. Here is the secret on how El Rincon’s fine-dining and other establishments are meeting the present moment with rapid innovation and new concepts.

The Business Model: El Rincon Offers a 50% Discount On Dishes

With more than 30 Million filed unemployment cases in the U.S., it is no doubt that there is a historical unemployment rate in the world. With this knowledge that many people are losing their jobs and that their community would suffer, El Rincon Restaurant placed a 50% discount on three dishes on its menu that are healthy to its customers. This restaurant cares so much for the community because the community is very vital for its survival.

The 50% discount has wowed the restaurant’s clients. And guess what? The restaurant is already working on the post-COVID world. They have now also become a movement that is re-educating the community on what authentic Mexican food is, to teach others how to cook their food, and with their website idea; to be able to deliver food to households in a secure and countless way.

Why Edgar Is The #1 Mentor In The Restaurant Industry

Edgar started his career in 2018. At that time, his most significant accomplishment was committing to his personal and unpopular decision to drop-out of SDSU, and focus on growing the family restaurant business entirely. That same year, he became the youngest member ever to be part of the San Ysidro Chamber of Commerce. When the U.S. president, Donald Trump, closed the border in October 2018, Edgar became the spokesperson for their SouthBay community and the San Ysidro Chamber of Commerce. He was interviewed by Fox 5 San Diego, Univision, CBS 5, WELT (news station from Germany), and others who were interested in understanding the impact that the “border close” caused at the time.

With just a little social media presence and much word-of-mouth, customers were crossing the border from Mexico to eat at El Rincon Restaurant. The customers got attracted by the excellent services and excellent food the restaurant offers, and the majority also came from L.A on the weekends. In March 2019, the restaurant agreed to host Governor Gaven Newsom for a round table discussion with other leaders of the South Bay community, including Edgar and a dear friend- a fantastic community supporter, Lisa Cuestas, CEO of Casa Familiar.

Edgar championed the opening of the 2nd location in Vista, CA: El Rincon; Casa en Vista In January 2020. Three months later, new developments came in after Edgar and the team understood the health, financial, and psychological impact that COVID-19 could have on their community.

The Future

Currently, Edgar and his team are working on partnering with another business to bring free meals, once a week, to their communities. Success does not just happen; you create it!

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Sakariye Abdi, changing the lead generation systems for E-Com Stores



Who is Sakariye?

Sakariye Abdi is an e-com store consultant from Finland. Ever since a young age Sakariye learned discipline, precision and to appreciate the people around him trough his experience in martial arts and soccer. This young entrepreneurs main goal is not only to make sales and land clients, but to actually build long term connections with people he meets along the way! Sakariye has started his online agency in 2020 at the start of the pandemic with the goal to help people who run their online stores get the success and freedom that everyone is advertising.

Changing the game!

At the age of 24 Sakariye and his team have helped 100s of e-com stores all over the world to become successful, however he did not use the methodical tactics like everyone else. Sakariye has helped all of these people using his own systems and his own unique strategies. This entrepreneur just doesn’t believe in the systematic ways, he believes that as the world is changing we should change the strategies we are using, because if we use the same strategy we won’t go further we will just stay at the same place.

Sakariye’s message to young Entrepreneurs:

When we asked this entrepreneur for the Number One advice he would give to the young entrepreneurs it was this: “You should always focus on progress over perfection. It is much better if you improve by 1% every day, then if you try to be perfect and never actually move forward”

Get connected

If you want to get in touch with this astounding young entrepreneur or get a chance to work with him, you can do so trough his instagram page.

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Murphy Thomas Digital Marketing Genius Only 16 Years of Age



What started as a mission to increase his social following, turned out to be a venture worth investing. In the digital marketing space, social media is changing the way brands engage with their audience. Murphy Thomas knows the power of social media. He has over 1 million followers and is leveraging his rapidly growing network to help businesses connect with their target audience. But how does a guy, so you manage to create such a following and impact?

Social Media as a key tool to grow your business

Gone are the days of generic advertising. More and more, brands continue to use social media to connect with their customers and have meaningful engagements. Murphy understands well the power of engaging the audience in social media. He has built his large following by continuously adding value to his audience. Every day, there is something new that they can aspire to either educate, inspire, or entertain.

In the same way, Murphy is now helping brands harness their social marketing strategies to generate value for their audience. Murphy has been able to help brands move from zero followers to 10K, and he is just beginning. He believes that brands that embrace authenticity in their messaging are likely to have a better ROI for their marketing campaigns.

It is all about making a difference

Murphy started by challenging himself to get as many followers on his socials as he could. He had something special to share with others and knew the right platforms to start engaging his audience. With the rise of social marketing, Murphy knew that he could leverage his social network to contribute positively to brands that are looking to grow. The beauty of social media is that it helps level the marketing playing field between big businesses and small ones. At his age, Murphy has an influence and brand image that can help others to grow. By seeking to add value to others, Murphy has seen his brand and his customers’ growth from strength to strength.

Community over self-centeredness

Social media connects people to people. Murphy reckons that social media is best used as a one-to-one medium, as opposed to one-to-many. And this is the reason many brands fail to thrive in their digital marketing strategies. While many fall to the trap of promoting their brands, it is those that care about relationships and connections that do better. Murphy is now using his experiences and knowledge to help companies shift their focus on their messaging.

Keeping your head in the game

In most cases, when you look back on your life, it is the struggles that make you who you are today. One thing for sure is that having the grit to persevere through challenges makes you stronger. Murphy’s journey is no different. He has faced many challenges along the way. However, he never loses sight of his goals. Murphy believes that everything has a purpose, and when he faces challenges, he always tries to find a unique way of looking for opportunities to better himself from the situations.

Being active and responsive

Perhaps the biggest contributor to Murphy’s exponential growth in the digital marketing space is his ability to be active and responsive. Murphy is always in-charge of his strategy and execution. There is a stronger feeling of loyalty that develops when a brand keeps in touch with the audience. Businesses need to understand that their brand is not their logos or names. It is about how the audience perceives you. Like Maya Angelou said, ‘people will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ Murphy understands that your brand is how people feel about you. He uses social media to make that good feeling, great, not only for his brand but also for his customers.

There is a lot we can learn from Murphy Thomas. For starters, you can achieve anything you self yourself to do. Having a different approach to social media can change everything.

Connect with Murphy here to learn more about his work.

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