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Meet Barion McQueen The Music Consultant The Major Labels Use



Baro Macqueen official image on Instagram

Barion McQueen is one of the most top marketing and personal branding consultants in the musical world today. He has worked with hundreds of well-known businesses and also helped them to rise to the top. Barion McQueen worked with giant soda Pepsi right at the beginning of his PR career so that would tell you something about how good he is. He is daring to do whatever needs to be done to get you to the next level.

How Barion McQueen Started His Career?

He started his career professionally and personally followed a winding path. He was not always at the top. Like many other people, he had to find his way there and learned from his experiences to grow more. Today, McQueen sits among the leading experts of the music industry as well as the marketing industry. At a young age, he started as a musician. He quickly noticed all the shortcomings and many holes in the music industry. He saw how difficult it is for the quality artist to be heard. He struggled a lot to navigate the hardship of the music industry. After releasing his first album independently, he transitioned slowly from being the artist to working more behind the scenes and promoting new young talents. He also kept thinking about how he might make it better. He might give a chance to young artists to be heard or to get their music straight to the people.

In 2012, he founded The Brand Castle, a social media and marketing agency that rapidly became the talk of the town, helping music artists, entrepreneur creatives and experienced businessmen alike grow more. Barion is now using his connections, past music industry success, and influence to be the change he would have liked to see as a young artist. He puts his creative mindset to use in all areas of entrepreneurship. 

Barion McQueen Record Labels Secret Weapon

Being the founder of hip-hop media site has helped him find talent very early in an artists career.  After relocating from Delaware to Miami in 2013 he felt the South Florida music scene was missing outreach to the world.  There was so much talent in South Florida and he wanted to shine a light on it.  Him having music experience made him the perfect consultant for the major record labels.  He had an ear for music and recognizing talent that he slowly became the boots on the ground the record labels needed.  It is people like Barion McQueen who are slowly starting to replace the job of the traditional A&R. Their job is to find talent to get to the record label, but sometimes the A&R’s do not understand the artist as a creative and that is where Barion McQueen shines.  Although he is no longer an artist himself he is still songwriting and producing for other young talent. This is what separates him from most. It’s not just having the ear, but understanding the music, the creative process, the pressures of being the artist. When he has the ability to bring talent to a major label, he has already put his touch and polish on the artist and the  music.  He knows what will work even sometimes when the record labels do not see the vision.  They trust his instincts. Artists like Zoey Dollaz, Rell Jerv, Dashius Clay, Tone Trump, Charlie Clips, Kandy K, Justina Valentine, Blxst, King Los, YBezzy and more have been those he met early in their careers and actually had the opportunity to interview them to tell their story and showcase them to the world. McQueen was one of the earliest prominent figures to recognize the global Pandemic crisis as a chance to change the perspective on marketing and also he has been helping dozens of music artists small and big stay active in growing their digital footprint during these troubling times.  Through personal branding, excellent PR he helps you stand out from the crowd and make sure your name is remembered.

You can go check out his website and his Instagram and also must follow him…

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On The Verge Artist

Young And Determined, Halo Is Making Sure His Music IS Heard Around The World.



Born as Joseph Howard but known by his stage name HALO is an artist with a whole lot of determination and hunger for success. Halo was born and raised in New York City. He is 24 years old and has been creating music since he was 18 years old. At a very young age Halo started to fall in love with music, he listened to a wide variety from Frankie Valli to Tupac. Music was his outlet and a better way to become more in tune with himself.

Most people wonder where an artists’ name comes from or what inspired their stage name. The name Halo came from a piece of jewelry that one of his closest friends had given him and it’s stayed with him to this day. Halo is very connected to his craft and does just about everything to get things right. When he was just 18 years old he started writing songs. For things to come out right Halo would research and look up how to structure a song and how to pick the right beats. To this day he is still doing what he can to make his music sound as great as possible and he goes over and beyond to give his supporters the best content.

So far Halo has put out three projects. Each of these projects shows his growth. At this very moment Halo is working on a joint project with a young producer who is also a friend to him. Halo is working on a small E.P using 6 of his friends’ beats. Halo also has a single dropping soon titled “Lately” and that is set to drop by the end of this summer. Make sure you connect with his content and keep track of his releases, you do not want to miss them.

Stream his music here

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How Family Influenced Earl Chang, AKA Change, To Get Started In Music



To some extent, family influences certain parts of our lives such as our interests or even what we want to be in the future. 

Earl Chang, better known as the artist Change, knows how powerful family influence can be as it was the one that led him to start a career in the music industry. 

Born in 1988 in the Bronx, New York, Change grew up playing basketball had a heavy music influence from his father and uncles. 

“I was always around music at a young age. My uncle used to have a mic and like 1,000 massive speakers in his garage with a PA system and he’d go down there and play old reggae music and sing, dance and rap over them! There was something about watching them with the mic in there that grabbed me and never let go,” Change said.  

Now, he pursued his passion which allows him to do what he loves while creating a legacy of his own in music.  

Getting Introduced To Music 

When Change moved to New Jersey at a young age, he met Jmac, the friend who introduced him to recording music. They used to record on a computer with the microphone set up between the speakers. But now, he owns a recording studio in Wilkes-Barre, Pennsylvania. 

“I shoot music videos, engineer,  and, most importantly, remain an artist! I like to be in the studio a lot I feel like it’s home and that’s in any studio I’m comfortable I’m ready to work at any time,” Change said. 

Change is the kind of artist to make sure that his music is original and distinct from the others out there. 

In 2017, Change got together with his group, SGS the Movement. Since then, they have dropped a few projects together and a few solo projects. Change also recently signed to Mulla Gang the label under a production and management deal owned by Mack Mulla 

Putting In The Work 

At present, Change is working on his second EP titled “Never Too Late” which he plans on dropping at the end of the summer. 

He also just released a single titled “Mami” with Core from his group, SGS the Movement, and has just been featured on Mack Mulla’s latest single “Hater.” 

“My favorite part of making music is performing it! I think that’s why I enjoy making music and the opportunity to perform it and touch the people that are in the crowd make that connection,” Change said. 

For more information, visit Earl Chang or Change’s Instagram profile

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How Joseph Royal Continues To Improve As An Artist And Performer



Originally a YouTuber who has gained 100,000 followers in a span of two years through videos that feature his reactions, challenges, vlogs, and comedic shorts, Joseph Royal eventually changed his career path to create music where he tells stories of love, loss, and laughter for his audience to connect with. 

“I am a really good storyteller. And that is in telling stories through music, telling stories through content, or telling stories through acting,” he said. 

But putting out content isn’t the only thing that keeps Joseph busy. As an artist and performer, he’s also working on improving himself so that he can continue to do what he loves and feel fulfilled while doing so. 

Learning From People 

“The best advice for somebody who wants to grow in any area of their life would be to learn from people who have done it before you, make sure you compare yourself to yourself and take it one step at a time,” Joseph said. 

When it comes to the people who’ve done it before him, Joseph draws inspiration from artists like Pharrell Williams, Lenny Kravitz, and Kanye West. 

“Seeing how they were so different than most African-Americans Iʼve saw and how they pushed boundaries like creating fashion trends that people would find weird than copy really inspired me to be myself,” he said. 

And when it comes to learning from himself to make himself better, the YouTuber turned artist continues to set the bar higher using thought-provoking lyrics and great song arrangements. 

His approach to music is more direct and personal, often echoing the sound and feel of great acts from the past and the present. 

Looking Within Himself 

Being an artist and content creator isn’t as easy as it seems. It requires a person to be creative and authentic so they can stand out from the others in the industry. 

At times, this pressure can lead to stress and burnout. But Joseph has a way of dealing with this circumstance. 

“I recommend always to sit and meditate. If the outside world is causing you to be burnt out, look within and find where your fire comes from. Also by looking within you can ask yourself how you got to the point of being burnt out,” he said. 

Keeping himself in check and prepared to carry out his responsibilities will not only make Joseph a good artist, but it will also help him in achieving his goal of winning life and not having any regrets in the end. 

Get to know more about Joseph Royal through his Instagram page (@iamjosephroyal). 

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