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Top Authors To Watch Out For Winter 2020

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Taurea Vision Avant

www.TheVisionAvant.com

IG – @VisionAvant

Taurea Vision Avant is a computer science graduate from Hampton University. She is an author of more than 15+ books and the latest is “Don’t Go Broke Trying to Be a Business Owner”. She has been featured on ABC, Fox, CBS, TEDX and more! In 2009 she founded Show Your Success where she has helped more than 5000+ speakers, coaches and network marketers to write books to grow their business. She also created a club called Book Profits Club™ which was created to help authors and future authors learn how to promote, profit and get their books to perform. In 2019, she founded a non-profit called Urban CEO Network™, whose mission is to help empower and educate men and women from the Urban Community in a non-intimidating way. Her mission in life is to impact more than 10,000,000 men and women in mind, body and soul.

Dr. Cheryl Wood

www.cherylempowers.com

IG – @cherylempowers

Dr. Cheryl Wood is the CEO of VOCALIZE Women Speakers Academy, an international empowerment speaker, 12x best-selling author, and master speaker development coach. She equips women entrepreneurs with the tools to unleash the power of their voice and transform lives with their story. Dr. Wood has trained countless women leaders & influencers across the United States and abroad in South Africa, India, France, United Kingdom, Canada and the Bahamas. Dr. Wood has been featured on ABC, Radio One, Forbes Magazine, Huffington Post, ESSENCE, Black Enterprise, Rolling Out, Sheen Magazine, Good Morning Washington, Fox 5 News, Fox 45 News, The Washington Informer, The Baltimore Times, Afro-American Newspaper and numerous other media outlets. She has delivered riveting keynote presentations for organizations including NASA, The United Nations, the FBI, Verizon, United States Department of Defense, United States Department of Agriculture, National Association of Legal Professionals, Federally Employed Women, Blacks In Government and eWomenNetwork.

Jeff & Janella Simpson

www.supremeentllc.com

IG – @jeffsimpsonjr

Jeff & Janella Simpson are multiple 7- figure earners , having 14 years experience in the industry of Network Marketing together they have gotten to the top of several Network Marketing companies. Some of their accolades include: Published Authors, Keynote speakers on the Association of Network Marketing Professionals, Featuring Guests on The Word Network Channel, Featured in Business for home Publication & Guest speakers on MLM Nation They have been highly successful at coaching and creating dynamic & diverse cultures all over the world to effectively build their Network Marketing business. Prior to their success in Direct Sales they were both highly successful insurance agents for 16 years. The Simpsons are parents of 3. With their tenacity & team-building capabilities they continue to develop upcoming leaders in the industry of Network Marketing . Jeff & Janella have been a married couple for over 20 years and reside in Miami FL.

Isabel Rojas’ Lopez

www.isabeltheauthor.shop

IG – @isabeltheauthor_

Isabel Rojas’ Lopez is a career woman with an entrepreneurship spirit. A Dominican born and raised in the Bronx. Isabel holds a master’s degree in Public Administration and graduated Magna Cum Laude. Her background is in Law enforcement and project management. A wife and mother to a fourteen-year-old daughter Arianna. The multi-talented, five-time published author also founded her book publishing agency Rojas Publishing in 2020. Isabel encourages others to embrace their purpose and go after it with everything they have. She is a lover of all things that empower people to be the best version of themselves. Isabel’s mission is to empower people to believe in themselves and not allow their past to determine their future.

LaTonya Jackson, Ed.D.

www.thelayofflab.com

IG – @CareerCoachJackson

Dr. LaTonya is a dynamic forward-thinking coach, speaker, and trainer with extensive experience in talent and workforce development, thought leadership, change management, instructional strategy and facilitation. Dr. Jackson leads leadership focused mastermind groups, serves as a design strategy consultant, and facilitates workshops on conducting informational interviews, investing and marketing yourself, resume writing and interviewing skills. She is passionate about helping women leaders grow their careers. Dr. Jackson has authored and co authored several books, The Layoff Lab: 7 Strategies to Navigate a Layoff and Career Transition (2020), No Dead-Beat Jobs: 7 Reasons Why It’s Time to Start Thinking About a Career Change(2019), I Am Called with Sydni Jackson (2015) and 5 Blinders to Seeing Color with Angela “Doc” Courage (2020). LaTonya holds a Doctor of Education in Workforce Development and a M.Ed. in Higher Education Leadership both from the University of Arkansas in Fayetteville, AR and a BSBA from Nebraska University.

Angela Patrick Wynn

www.angelwritellc.com

IG – @angelwritellc

Angela Patrick Wynn is a national best-selling author, speaker and writing coach who helps matriarchs recreate memories and make money by writing a memoir. As the CEO of Angelwrite LLC, a company specializing in personal development and performance-based instruction, Wynn uses her “Become Unforgettable” online writing masterclass to teach women 50+ how to embellish their memoir reflections into an engaging novel that reads like a movie. “At our age, we’ve all got a story to tell,” says Wynn. “Why not make it a blockbuster.” A favorite scripture is Jeremiah 29:11: “For I know the plans and thoughts that I have for you, ‘says the Lord, ‘plans for peace and well-being and not for disaster, to give you a future and a hope.” Wynn is on a mission to make sure matriarchs step up, step out and show out.

Mr. Kelly Cole

www.Publishingadvantagegroup.com

IG – @mrkellycole

Known to most as “The Publisher” Mr. Kelly Cole is a 2X #1 Best Selling Author, Speaker & Entrepreneur. Born in the most notorious housing project in the world “Cabrini Green” in Chicago, IL, He went from working at Wal-Mart and Blockbuster and almost homeless to owning one of the fastest growing book publishing company in the US. Kelly has authored over 50+ paperback, audio, and e-books to date. He has been seen on NBC, FOX, ABC, The CW, Gospel Updates Magazine & more. In 2014 he was even elected in to the GrindMoves Hall of Fame. He has been labeled a Business Guru for his knowledge in book publishing and marketing that he has used to help people all over the world! He is also the proud father of three, 1 Boy (Aaron) & 2 Girls (Alexis & Alove).

Glenesha Webster

www.neshadaauthor.com
IG – @Neshadaauthor

Glenesha Webster is a Motivational Speaker, Life Coach and A Tax & Credit Specialist. She is an author of 3 books and the lastest is ” Journaling From The Soul” where she created a 30 day Self Love journal. She is a mentor and advocate where she works with families and children who have gone through Trauma and Domestic Violence. She is the host of her Podcast called BECOMING U, where she has built a platform where people from all walks of life can have a voice to speak about Mental Health, Finances and more… Her mission is to bring awareness and educate through her Life Coaching program to men and women in her community that it’s ok to BE U!!

Lindsey Vertner

www.LiveAFirstClassLife.com 

IG – @LindseyVertner

In 2007, a “fatal” car wreck left Lindsey Vertner brain-dead and paralyzed. Medical experts were amazed at Lindsey’s miraculous, full recovery. Her expertise teaches ambitious, busy women how to master their mindset and increase their self-care, self-worth, and self-discipline (the “3 Pillars of Self”). She uses her unparalleled perspective to push her clients toward success in their lives by empowering them to maximize their potential and unapologetically pursue their passions. As an award-winning peak potential strategist, transformational speaker, and multi-time Amazon #1 best-selling author, Lindsey’s mission is to teach women around the world how to create their First Class Life™ full of purpose, fulfillment, and happiness. Lindsey is also the co-founder of The Unleashed Woman – a nonprofit organization that uplifts women of all backgrounds through empowerment and networking events. With a master’s in Professional Counseling, Lindsey is a graduate of both Indiana and Liberty Universities.

Rue Mayweather

www.ruemayweather.com 

IG – @ruemayweather

Rue Mayweather is a prominent speaker and international bestselling author. Her published work as a seven-time author is comical, inspirational and relatable. Rue guides you in your astounding gifts of RUE to impact the world. Your gifts of RUE are Rare, Unique and Essential. Rue believes that everyone has Value. Rue is a Mom and MiMi. She is a retired military Command Sergeant Major (CSM), thirty-six years, U.S. Army; also retired with seventeen years in law enforcement. Rue is a founding member of SASA (Sisterhood of Sexual Assault). Rue has a MSE from Amberton University. Rue’s first favorite passion is spending time with her favorite son and grandchildren and other family members. She also loves to read, travel, grow rare plants, collect antique furniture and jewelry and listen to various genres of music. Her only complaint about being on earth is “her servings of cheesecake slices are too small.”

Alethia Tucker

www.joleaseenterprises.com 

IG – @joleaseenterprises

Alethia is the CEO of Jolease Enterprises. As a Journey Strategist, her focus is on empowering and equipping women as they navigate their journey. By creating community experiences, she provides opportunities for women to network and capitalize on the energy and wisdom that makes them unique, yet similar. She offers programs, group coaching, and one on one coaching to address personal and career development. She wears the titles of author, speaker and certified life and career coach. She uses all of these signature attributes to craft her “total woman” approach. In speaking and in coaching, her approach helps women to unearth and plug into their unique powers, gain clarity around their purpose and move into the space where they can reach the personal and professional lives that they dream of having.

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Entrepreneur

Tolga Akcay-The Redefining Entrepreneur of the Fourth Industrial Revolution

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The Fourth Industrial Revolution represents a profound shift in the way we live, work, and interact with one another. It is a new chapter in human history, made possible by extraordinary technological advances comparable to those of the first, second, and third industrial revolutions. The Fourth Industrial Revolution refers to physical, digital, and biological barriers. It was attempted by artificial intelligence, 3D printing, quantum computing, and other technologies. It is the driving force behind a slew of goods and services that are rapidly becoming indispensable in today’s world.

Entrepreneurship plays a critical and vital role in the emerging Fourth Industrial Revolution (Industry 4.0) economic dispensation, which is marked by increased digitisation and interconnection of products, value chains, and business models. One such entrepreneur is Tolga Akcay is an entrepreneur with a wealth of experience. Not only is he an excellent business consultant, an expert in digitization, blockchain technology, and artificial intelligence (AI), but he is also a published author, with another series of books set to be released soon after the four he has already published.

He has put his knowledge to paper with the successful books THE BLOCKCHAIN COMPASS – WELCOME TO THE WORLD OF BLOCKCHAIN and THE AI COMPASS – WELCOME TO THE WORLD OF ARTIFICIAL INTELLIGENCE. THE FATE OF GLOBALIZATION – IN THE NEW WORLD ORDER (about the consequences of the Ukraine War, Industry 4.0) by the author is already generating a lot of interest.

Mr. Akcay specializes in developing custom solutions that help businesses succeed; he believes that sharing your knowledge with others enriches us all, so that is exactly what he does. Akcay has established an international network of over 200 companies and freelance experts involved in analysis, programming, enforcement, and marketing. From this network, tailor-made teams are formed to get everyone to their targets and goals more efficiently. This network is still expanding and will do so in the coming years.

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Shotarry | EXCLUSIVE INTERVIEW on How It All Began

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Shotarry (Shota) was born on July 15,1988 in Tbilisi, Georgia. He is currently a photographer and videographer based in Los Angeles. Shota is trained in fine arts with a focus in drawing and painting. After he graduated with honors from the Rustaveli University of Theater and Film, he kick started his career in fashion photography. Hewon The Photo Awards of the tourism department contest. Shota initially worked for Georgian fashion magazines and created video publications for local designer collections. After a successful career launch, he moved to Los Angeles to enhance his skillset and branch out. Shota has had the opportunity to work with influential famous models, actors, brands and stylists i.e Pharrell Williams,Sharon Stone, Busy Philipps, Hilary Duff, Kim Petras, among others

Redx: If you only had one lens, what would it be and why?
Shota: It would be a toss-up between a 24-70 1.8 or a 50mm 1.4 lens. I use these two lenses for 95% of my work.
I think I would lean towards the 50mm because of the diversity. You could create portraits with the lens and more environmental landscapes.

RedX: What drew you to your style of photography?
Shota: Truman Capote has been a huge inspiration and influence on my work.
His composition and timeless lighting are close to perfection. The simplicity of the work is also a huge draw for me.

RedX: What’s the best piece of photography advice you’ve been given?
Shota: Make pictures, the rest will work itself out.

RedX: What’s one thing an aspiring photographer should focus on if they want to make photography a career?
Shota: Put commerce on the same plane as art. In other words, make the business aspect of photography equally as important as the art aspect.

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Why do Companies Monitor Brand Performance to Grow Sales?

Brands who track their growth or decline are in the best position to optimize for success.

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brand performance redxmagazine

If you aren’t already monitoring how people talk about your brand, you should start now. Brand monitoring allows you to do market research and ensure that your brand remains popular with the target audience.

People will tell you what they like and dislike about you and how you compare to competitors. All of this is valuable information that will assist you in developing your marketing plan.

What Exactly is Brand Monitoring?

Brand monitoring keeps track of how your brand is mentioned in various locations to determine what others think. You’ll gather information, decipher it, and use what you’ve learned by monitoring your mentions.

Brand monitoring has two components: being proactive and being responsive. Being proactive entails listening and using what you learn to make future judgments. For example, if you notice that your customers are using Tik Tok to discuss your business, you should create a profile and post material on the site. Responding and communicating with your audience and those who mention you in real-time is what reactivity entails. Responding to tweets about your brand, whether positive or negative, is an example of being reactive. Brand monitoring allows you to listen to and learn from your audience while actively altering how they perceive your brand.

Brand monitoring necessitates a holistic strategy. Examine what’s good, what’s awful, and what’s ugly. Don’t just listen to what people say that is positive. Negative feedback may be the best method to improve your brand. This also applies if you’re running an Affiliate Marketing business.

Why is Tracking Brand Performance Valuable?

Now that we’ve established brand tracking let’s discuss why it’s a crucial component of any marketing strategy.

Other marketing managers on a typical marketing team have access to various technologies, such as Google Analytics, Ahrefs, and CLEVR AI, to measure their marketing efforts accurately. They may use their software to plan, analyze, and defend their marketing initiatives.

Brand managers are frequently left with nothing more than gut feelings and crossed fingers when tracking their advertising campaigns. Unfortunately, that won’t help the brand scale.

There are tools available to assist you in keeping track of your brand. Brand tracking tools offer more than merely informing you about your brand’s general health.

1. Provides Specific Information About an Abstract Activity

Many brand managers will tell you that keeping track of brand campaigns and marketing initiatives may be difficult. Branding efforts can be more challenging to track than other marketing strategies.

However, utilize a tool to measure your brand’s overall health and performance. As a result, you can obtain more accurate information about the worth and version of your brand.

2. It Allows You to Keep Track of Your Targeted Audience

When developing brand messaging and campaigns, it is critical to identify, define, and compose messages for your unique target audiences. Why waste money reaching out to everyone when you can speak directly to those most interested in your brand?

Brand tracking software lets you learn who your specific target customers are and how they respond to your brand’s communications. Audience characteristics can further break down this data to provide more detailed insights that will assist brand managers in improving future marketing messages.

3. Demonstrates Money Spent on Brand Initiatives is Worthwhile

With accurate data that allows you to calculate Return on Investment (ROI), you can demonstrate that the money spent on brand marketing is put to good use.

You don’t have to speculate on whether the current boost in traffic is due to your most recent brand promotion. Instead, brand tracking allows you to measure your marketing effort’s performance and overall success precisely.

4. Track Key Performance Indicators (KPIs) with Ease

Key performance indicators (KPIs) such as brand awareness, perception, consideration, affiliations, usage, and more become clear with brand tracking. Brand managers can utilize this data to learn how their target consumers feel about their brand and what they know, what they enjoy, and how they use it.

Some brand tracking solutions also allow you to personalize measuring key performance indicators (KPIs), allowing brands to focus on the most critical metrics in their marketing plan. With this type of data, brand managers can gain helpful insights that will help them communicate with their target consumers and demonstrate to their superiors that their marketing efforts are practical.

5. Quickly Maintain Tabs on Competitors

Many brand tracking solutions also allow you to monitor how your top competitors perform. This makes it easier to see where you’re outperforming them or vice versa.

If you know how well your competitors are appealing to your target customers, you can create more robust, more effective marketing campaigns and concentrate on increasing brand loyalty.

Conclusion

Brand monitoring is a helpful tool for marketers since it informs them about how others perceive their brand. From enterprise brands to artists, there are tools to help stay on top of growth. In addition, it employs tactics that enable flexible strategic planning and active brand reputation management. If you track the right information and act on what you learn, you can optimize to make your brand more successful.

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